Tag Archives: advertising

Google Places Reports And Irony

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Getting Google Places traffic reports may not be unusual for businesses that have claimed their Google Places account. However, it seems unusual to me because - 1. I have never claimed my Google Places account for my business. 2. As a rule – Google doesn’t show Map results of Advertising or Marketing businesses at the search results level in Google.com. The only traffic an advertising or marketing firm can generate for its Places account is from searches done at the Map level. ? Google Places Traffic Report ? Search traffic generated by maps as a percentage of all search traffic generated for the small business is low single digits at best and thus virtually insignificant. I am sure for most small businesses getting Google Places search traffic reports is even more so.

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Google Places Reports And Irony

Digital Word of Mouth Gone Awry

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Drake University has launched an undergraduate recruitment campaign with the following tag line: D+  Drake Advantage – your Potential + our Opportunities. The Drake Advantage? Last time I checked, D+ was widely understood to mean below average performance. An outside PR firm created the D+ campaign and despite being their apprised of their advertising campaign’s obvious incongruity, Drake University officials still agreed to go forward with it. To their credit, the PR firm did create a buzz worthy advertising campaign. The problem is – its bad buzz. Don’t take my word for it – just check out Google’s real time search results for Drake University. Drake University D+ Campaign Any advertising campaign that creates positive digital word of mouth for an advertiser gets an “A”. Any advertising campaign that creates a negative parody of your brand gets a minimum grade of “D+”. After their D+ advertising campaign runs its course, Drake University will be lucky if anyone who heard their D+ message will give them any grade above….. D+.

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Digital Word of Mouth Gone Awry

Marketing, Advertising and Public Relations Presentation

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I am giving a presentation this Thursday night to small business owners on the subjects of Marketing, Advertising and Public Relations. Community Action Syllabus While I spent the first ten years of my career practicing each of these fields offline, the last ten years of my professional life have been spent focused on practicing these respective professions online. It will be interesting to learn whether online communications are considered mission critical let alone important to this group of would be and existing small business owners or not.

community action syllabus Marketing, Advertising and Public Relations Presentation

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Marketing, Advertising and Public Relations Presentation

Google Adwords Certification Program

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Google recently revamped their Adwords qualification program requirements for both individuals and companies. Their new qualification process is bundled under the Google Certification Program. Google Certification Program In order for a company to become qualified an individual associated with the company must have first passed two exams – the Advertising Fundamentals Exam and one advanced-level exam. Individual Qualification I was one of the first individuals worldwide to pass the original Adwords Qualified Individual exam years ago. Because my company appears to meet the new qualifications for becoming a Google Certified Partner, I plan to go through the certification process – again.

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Google Adwords Certification Program