Life Say Articles

Drake University has launched an undergraduate recruitment campaign with the following tag line: D+  Drake Advantage – your Potential + our Opportunities. The Drake Advantage? Last time I checked, D+ was widely understood to mean below average performance. An outside PR firm created the D+ campaign and despite being their apprised of their advertising campaign’s obvious incongruity, Drake University officials still agreed to go forward with it. To their credit, the PR firm did create a buzz worthy advertising campaign. The problem is – its bad buzz. Don’t take my word for it – just check out Google’s real time search results for Drake University. Drake University D+ Campaign Any advertising campaign that creates positive digital word of mouth for an advertiser gets an “A”. Any advertising campaign that creates a negative parody of your brand gets a minimum grade of “D+”. After their D+ advertising campaign runs its course, Drake University will be lucky if anyone who heard their D+ message will give them any grade above….. D+.

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Digital Word of Mouth Gone Awry

I am giving a presentation this Thursday night to small business owners on the subjects of Marketing, Advertising and Public Relations. Community Action Syllabus While I spent the first ten years of my career practicing each of these fields offline, the last ten years of my professional life have been spent focused on practicing these respective professions online. It will be interesting to learn whether online communications are considered mission critical let alone important to this group of would be and existing small business owners or not.

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Marketing, Advertising and Public Relations Presentation

Google recently revamped their Adwords qualification program requirements for both individuals and companies. Their new qualification process is bundled under the Google Certification Program. Google Certification Program In order for a company to become qualified an individual associated with the company must have first passed two exams – the Advertising Fundamentals Exam and one advanced-level exam. Individual Qualification I was one of the first individuals worldwide to pass the original Adwords Qualified Individual exam years ago. Because my company appears to meet the new qualifications for becoming a Google Certified Partner, I plan to go through the certification process – again.

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Google Adwords Certification Program

Stop struggling right now! If your PPC Advertising campaigns don’t work for you, there is no need to struggle anymore. Brad Callen, a well-known name in the online market today, has created many products providing people with many Internet marketing solutions. Keyword Elite is one of his famous products as well as his newest product,

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PPC Web Spy

I got this email from Microsoft today highlighting the merits of the late 2010 Microsoft and Yahoo search alliance integration and launch. Bing Advertising If I were a gambler, I would wager the integration of Bing’s and Yahoo’s search products won’t meet their stated launch date of “late 2010″.

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Bing Advertising Ping