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I got this email from Microsoft today highlighting the merits of the late 2010 Microsoft and Yahoo search alliance integration and launch. Bing Advertising If I were a gambler, I would wager the integration of Bing’s and Yahoo’s search products won’t meet their stated launch date of “late 2010″.
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Bing Advertising Ping
Google has launched a new site called Google Ad Innovations: From the Official Google Blog: The principle behind the advertising products we build at Google is simple: ads are information. But the type of information that ads provide is getting more varied and inventive all the time, and as a result ads are getting more interesting, social and useful. As advertising evolves, we want to build the tools that make it possible for marketers to connect with customers in meaningful, creative ways. We’ve found that the best way to do that is to focus on the user, test new approaches regularly and listen closely to the feedback of the advertisers using our products. To work closely with advertisers on what comes next, today we’ve launched Google Ad Innovations, where we’ll show you some of our latest ideas around advertising technologies and get your feedback. One of the new features we’re showcasing is a set of AdWords reports, launched last week, called Search Funnels. These reports can help an advertiser understand whether there are keywords in her account that are helping to drive sales at a later date. At Google Ad Innovations, you can read more about this feature, watch a video walking you through how it works and send us your ideas on how to improve it. If you’re interested in the future of advertising with Google, pay Ad Innovations a visit — we’ll regularly add tools and features to the site, and we hope you’ll check them out! Google Ad Innovations The Google Ad Innovations site must have a new psychic mind reader app because nowhere on the site does it allow for users who “wish to shape the future of advertising” to sharing their “thoughts” – so here is one of mine: Put a suggestion box on the Google Ad Innovations page that allows Google advertisers to provide feedback.
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Google Ad Innovations
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KeywordSpy
Adweek and Harris Interactive conducted a poll to find out whether advertising can kill sales vs. help make them. Not surprisingly, the poll found over one-third of Americans will not purchase a brand because of a distasteful advertisement. From Harris: There are many different reasons someone may or may not purchase something. One reason may be the advertisements for a certain brand. Over one-third of Americans (35%) say that they have chosen not to purchase a certain brand because they find the ads distasteful and an additional 22% say they not done this, but have thought of doing so. More than two in five Americans (43%) say they have never done this. These are some of the findings of a new Adweek Media/ Harris Poll®,survey of 2,194 U.S. adults surveyed online between February 2 and 4, 2010 by Harris Interactive®. Over one quarter of Americans (28%) say they have chosen to not purchase a brand because they did not like the spokesperson it used, while 22% say they have not done so, but thought of doing it and half (50%) they have never done so. While over half (52%) say they have not done so, 27% of Americans say they did not purchase a certain brand because they did not like a program or event sponsored by the brand and 20% have thought of doing so. Education and Income differences When it comes to who is more likely to not purchase a certain brand because of these three reasons, education and income show some differences. The more education one had, the more likely they are to say they have not purchased something. Over two in five college graduates (43%) have not purchased a brand because they found the advertisements distasteful compared to 29% of those with a high school education or less. One-third of college grads (33%) say they have not purchased a brand because they didn’t like the spokesperson compared to 23% of those with a high school education or less. The spokesperson makes a difference for those at different income levels. One-quarter of those with a household income of under $50,000 a year (25%) say they did not purchase a certain brand because they did not like the spokesperson used compared to 28% of those with a household income of between $50,000 and $74,999 a year and one-third (33%) of those with a household income of $75,000 a year or more. So what? Certain things, whether it is the voiceover in an ad, the concert or sporting event the brand sponsors or even the general tone of the advertisement, consumers can be turned off to a brand. These reasons have nothing to do with the actual brand, product or service, but are things that advertisers and marketers must consider each and every time they are pulling together storyboards for their next campaign. What is also difficult is when a long-time spokesperson becomes involved in something scandalous. Each brand they endorse must make the difficult decision of whether to “break-up” with the spokesperson over that scandal or attempt to ride it out and not have consumers flee the brand. Read the full Harris report here .
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Over One-Third of Americans Will Not Purchase a Brand Because of a Distasteful Advertisement