Feature Product Review:“How do I drive traffic to any website to boost the sales, income and profits?” That’s the question that almost every Internet marketer and newbie wants the answer to. And, in an attempt to answer that question, a lot of webmasters are trying their best to create coaching programs that can help others
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Turbo Traffic System
Ever wonder where you’re supposed to find the time to promote your blog? If you’re blogging in your spare time, it can seem impossible. You’re already struggling just to publish a post every weekday, and sometimes you can’t even manage that. You want to work on your SEO, twitter following, and relationships with popular bloggers, but you also have a job, family, friends — responsibilities that are just more important. And so you wonder: should you just keep going, doing the best you can? Or is there a strategy you can use that doesn’t require so much time? I started to research the answer to that question about a year ago, and after working with more than 50 bloggers, trying different things, I think I’ve found one. As it turns out, the answer isn’t doing more. It’s doing less . Let me explain. Step One: Publish only one blog post per week Whoever said you have to publish a blog post every weekday? Nobody, as far as I can tell. It’s just what everyone does, and so most of us assume it’s the only way to do it. But it’s not. If you’re strapped for time, there’s nothing wrong with cutting back on the number of posts you publish each week. Your readers might even be grateful. Most people have so much to read that they don’t have time to keep up with all of your blog posts, and they feel bad about it. By cutting back, you make it easier for them to stay a subscriber. So how many posts should you publish, exactly? There’s no set number, but here’s a suggestion: start with one really good post per week, and if you have time, work your way up. The key word is “good.” One well-written, well-thought-out blog post can get you more links and traffic than hundreds of hurried ones. Some writers are faster than others, but in general, if you’re spending less than two hours on most of your posts, you’re probably going too fast. Cut back the quantity, and focus on quality. By itself, this will often double or triple your traffic. But it also does something else: it frees up time to focus on promotion. Step Two: Publish one guest post per month on popular blogs As you’ve probably seen, there are hundreds of strategies for promoting a blog. In an ideal world, you would use them all, digging dozens of channels for traffic to come flowing in. There’s only one problem: you don’t live in an ideal world. And neither do I. Even if you were working on your blog full-time with a dozen employees to help you, you couldn’t do everything . So don’t try. Instead, focus on one strategy, and get really good at it. My advice: start with guest blogging . Here’s why: pretty much every other traffic strategy depends on you having connections. To make SEO work, you need links from trusted sites. To make twitter work, you need to get retweets from people who have a lot of followers. To make social bookmarking work, you need connections with social media power users who can bring you dozens or even hundreds of votes. And that’s hard when you’re a beginner, because you don’t have any of those connections. In my opinion, it’s far, far easier to establish relationships with influential people first , and then use those connections to fuel the other strategies. If you can publish just one guest post per month for popular blogs, at the end of the year, you’ll have made connections with twelve very influential people who can help you grow your blog. That’s not going to give you 100,000 subscribers all by itself. But it will give you a nice foundation, and it’s one you can build on. Step Three: Slowly start doing more posts and promotions Once you start getting results, I think you’ll find it’s a lot easier to expand your efforts. Everyone is more motivated to work on something that’s working. If you land a guest post on a big blog and pick up a few hundred subscribers, you won’t have to push yourself quite so hard to work on your next post. You’ll want to do it, and that makes blogging a lot more enjoyable. You’ll also have the connections you need to slowly start trying some other traffic strategies. For instance, you could: Publish a special piece of content, such as a free report or video, and then use your connections to get links from popular blogs ( Here’s a free tutorial on how to do that ). Build a following on twitter to help promote your posts, and then strategically make a post go viral ( Here’s a free tutorial on how to do that, too ). Pick a search phrase that gets hundreds of thousands of searches per month, and then use your connections to get trusted links (That tutorial is coming this Friday). By themselves, none of those strategies are new. Anyone who has been blogging for more than a few months probably dreams about attracting links, building a twitter following, and getting a first page ranking on Google. The difference is you’ll actually be able to do it. Cutting your posting schedule will free up the time you need to work on promotion, and guest blogging will give you the connections you need to pull them off. It’s a very simple system, but it’s also one that gives you everything you need while investing a more reasonable amount of time. Is the system perfect? No. In fact, it has one serious flaw: Isn’t getting a guest post on a popular blog kind of hard? Yeah, it can be. With audiences numbering in the tens or even hundreds of thousands, popular bloggers are justifiably careful about the quality of content they publish. Frequently, they also have a lot of bloggers volunteering to do guest posts, so the competition can be stiff. But it’s not impossible. New bloggers do it on a regular basis here at Copyblogger, as well as many other popular blogs. There’s no reason you can’t do it too. You just need a few tricks of the trade to help you get started. Check out the free GuestBlogging.com videos If you haven’t seen the GuestBlogging.com videos yet, you should check them out . They’re free, and they contain some of the most powerful strategies I’ve learned while writing for Copyblogger and building popular blogs of my own. So far, thousands of people have signed up for them, and many are saying it’s some of the best blogging advice ever published. The bad news is that I’m about to take it all down. No, it’s not because I’m the King of Mean. ( Even though I am .) It’s because next week, I’m opening the doors to a new training program I’ve put together specifically for people who are serious about building a popular blog. I’ll leave the videos up for about another week, but once the training program starts, I’ll be taking them down to give members 100% of my attention. I’ll probably be releasing them again at some point, but I’m not sure when, and I didn’t want the Copyblogger readers to miss out. So, if you’ve been looking for a strategy you can implement in your spare time without having a lot of connections, be sure to take a look . It’s not the only strategy for building a popular blog. But if you’re strapped for time, I think it’ll work well for you. About the Author: Jon Morrow is the Associate Editor of Copyblogger and the founder of GuestBlogging.com . Get more from Jon on twitter .
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The Three-Step Guide to Getting More Traffic by Writing Less
Or should I say, the power of asking questions with a browser and then having users provide their own answers (content). From TechCrunch: WordPress developer Automattic has acquired Plinky from Thing Labs, the creators of social media application Brizzly. Plinky essentially aims to inspire content creators. Terms of the deal were not disclosed. Plinky’s technology prompts you with an intriguing question or challenge and (like a question, or a challenge) and you have to answer. Depending on the prompt, your answer could contain photos, maps, playlists and more. You can then share your Plinky answers on Facebook, Twitter, Tumblr, and others. For example, a sample question prompted from Plinky is “What’s your favorite summer memory?” WordPress has already added Plinky as a feature of its blogging platform to help writers get their creative juices flowing. Thing Labs, which was founded by a former Googler who worked on WordPress rival Blogger, actually started as “Plinky” and then changed its name last summer after shifting focus to developing Brizzly. The Power of Questions What other forms of online content could be generated by the Question and Answer format employed by Plinky?
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The Power Of Asking Questions… and Getting Answers
Spring has finally sprung here in the northeast, but I’m not sure any of us quite believe it. It could still be a snowy 10 degrees tomorrow. Twenty years in New England has taught me that. Which is why I haven’t really done anything about the fact that my new studio did not come with screens for the windows. I’m still opening them, mind you. And that little voice in the back of my head has been telling me that, at night while I’m sleeping, a bat could easily fly through and nest in my hair. Only it wasn’t a bat. It was a little bird. She flew in and up and then tried to fly out, but there was a window in the way. She panicked. And so did I. I couldn’t figure out how to help her I couldn’t grab her. I couldn’t guide her in the right direction. And no matter what I said to her, I couldn’t explain to her how to get out. (Dumb bird.) I couldn’t help her understand that she was okay, that I was going to make it better, that I wouldn’t hurt her. The worst part was watching her make the same mistake over and over and over and over and over again. Here’s what it looked like: Since the window was open, there was a narrow space between the top pane and the bottom — and she kept burrowing into it, so I couldn’t get her. And then she would finally come out and fly up and then into the window — only to head back down between the two pieces of glass again. I stood there, pleading with her. It’s so easy! Just fly down to where the window is actually open . . . or just let me catch you and put you outside! But she wouldn’t listen. She was frantic. She was breathing hard — and if you’ve never seen a bird breathe heavy before, it ain’t pretty. Her eyes were full of fear, I could see it even in their absolute blackness. They looked like they might pop. I could see her path so clearly, but she just couldn’t And I thought, how many times have I been this bird? How many times have my friends and colleagues seen my way out when I couldn’t? How many times have I seen theirs when they couldn’t? And how many times did ’some part of us’ see our own trail to freedom, but not clearly enough to actually follow the map? Because you know when you’re that bird, right? You hit a crisis . You can feel the panic, you stuff yourself deeper into the problem even when you can see it’s not working. You dig further in, beating your wings against the window. You’re too scared to stop what you’re doing, even though you know it’s pointless I kept trying unsuccessfully to grab this bird, and I realized that I actually was frightened. Of a chickadee that weighed a few ounces and had a beak the size of a sunflower seed. Fortunately, I have a neocortex. I took a deep breath, pulled my Geek Girl sweatshirt sleeves over my hands, and just went for it. Strongly, but as if I was holding the most delicate glass ball in the world, I got her in between my hands and released her out the window. She flew up into a tree. I called out to her, told her she was okay now, that it was all okay. Trying to calm us both down after the ordeal. I recognized her self-inflicted entrapment, and I recognized the joy of her freedom. I said to myself, I want more of that. I want more of the finding the way forward, to the good stuff. I both receive (on my own blog) and observe (on Copyblogger) emails and comments with people asking about the hows, whats, whos, whys and whens of writing, blogging, and marketing. There seems to be a lot of wing flapping and wheel spinning — and much confusion, much looking for ‘the ultimate way’ to success. What’s got you flapping? Is it blog content, blog traffic, blog networking, sales, affiliate programs, time management, blog design, content, traffic, networking, competition, the economy, sales? All of the above? Is seeing that list maybe bringing out a little panic of your own? Here’s your open window: Take yourself out of the equation. In other words, be the thinking human in the scenario above, not the bird. Pretend it’s a friend struggling. What would you tell him? What kind words or helpful guidance would you offer? Would you be so hard on your friend for being stuck and needing help? Never. Calm down. I don’t think it’s lost on any of us that if that bird had just relaxed, maybe taken a Valium or had a nice bubble bath, she would have found her answer much faster. Notice if your panic, stress, and anxiety are making it even harder for you to find solutions. Try something new. Beating your wings against the glass is not comfortable. Is what you’re doing over and over comfortable? Does it feel good? Is it getting results? If the answer is No , try something new. I don’t care what it is. Just switch things up, hit refresh. Ask for help. This is a strength and not a weakness. Remember the wise words of Bono, “You don’t have to go it alone.” The blogosphere is a community for a reason — we all like to communicate, share, support, and problem solve. And we really like to do it together. Have a hard time accepting help? To combat this, I suggest you give a little more. By the way, about an hour later, I went to look out the window and see if I could see that little bird, hoping she was okay. But I got distracted when I saw she had crapped on my window. I forgave her immediately, of course. Because I understand. Sometimes this stuff scares the crap out of me, too. About the Author: Lover of butter, wordplayer, marketing writer, ghostwriter, social media manager/strategist Julie Roads is the owner/founder of Writing Roads . Follow her on Twitter @writingroads .
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How to Get Free When You’re Feeling Stuck and Scared
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