1. Its Takes More Than Attention 2.
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Emotion in Advertising
Tag Archives: attention
Google Ball Doodle
Google’s ball doodle log is one of the most dynamic I have seen to date. Mousing around anywhere on the Google home page outside the search box disperses the many balls that comprise the Google logo. Google Ball Doodle While the explanation that normally accompanies a Google doodle isn’t readily visible, one thing is for sure – the playful nature of Google’s ball doodle will capture the attention of anyone who happens upon it.
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Google Ball Doodle
How To Write Eye-Catching Headlines that Transform Browsers into Buyers
For your headlines to stop readers in their tracks, capture their attention through every word of your copy, and persuade them to click that “Add to Cart” button without a second thought, you need to master the “headline reading psychology” of your soon-to-be customers. Once you understand why magnetic headlines pull readers in, you’ll know how to do it for your own sales pages, every time. Follow along with me for the next ninety seconds and I’ll show you exactly how you can turn a casual browser of your sales page into an avid reader, curious to drink in your copy until ultimately hitting the “Buy” button. First, get relevant: Tell your readers’ they’re in the right place So many people create clever turns of phrase hoping to pull people into their sales copy and wonder why their catchy headlines just don’t work. The answer is simple: Readers are busy people, and they don’t have time to study your sales letter to see if it’s relevant to them. Instead, they rely on you to do that work for them. But how do you do that? The answer to that is simple as well: You ensure your headline is clear, not clever, telling the reader exactly what your sales copy is poised to deliver. Use specific keywords that show without a doubt that your page is relevant to people with a specific need or a specific problem – and don’t over-think it. If you’re a blogger, you probably already do this with your post titles, so apply that same thinking to your headlines. For example, look at the title for this post – it’s about “how to write headlines.” (Ever wonder why you always hear such high praise for “How to” headlines ? It’s because they’re extremely relevant by nature. Keep in mind, however, that a “how to” headline might not be the most powerful choice for your particular sales page. When it’s time to write your headline, think of the primary, top-of-mind problem or result your readers are after and make that the foundation of your headline. Do this right, and your readers will automatically know that they’re in the right place – and save your cleverness for later. Next, add the carrot: Attach a powerful result to your headline After you establish relevance to your readers’ immediate needs, you need to help your readers connect to a mouth-watering result that comes from addressing that need. The often quoted “How to ____ so you can ____” is a great example of bridging relevance to result. Never forget that your readers aren’t looking for products or services – they’re looking for beneficial outcomes, and the relevant keywords you write into your headline are often the means to that outcome. So ask yourself why your readers want to take that relevant action, and you’ll be guided to a promise or two that you can make in your headline. I’ll use this post as an example again – you’re reading this far because you want to know how to write headlines, but what you’re really after is getting people to buy from your sales page. Look at your browser title bar and you’ll see I worked that into this post’s headline as well. Finally, dress it up: Add emotionally stirring and action words to your headline Once you’ve married relevance to outcome, it’s time to add a little flavor to your headline by hand-picking compelling words to make those two features “pop.” In this post I modified “headlines” with the adjective “eye-catching” to add some life to the text. I’ve also used the powerful transitive verb “transform” to suggest actionable change, which intensifies the promise of desired results. Pick words that make the relevant keywords or the desired results seem more powerful and attainable – or simply add a third component to the headline like a timeframe or a variation of “easy” or “simple” (if it applies). I could go into additional examples here, but you’ll find all that you need in the Magnetic Headlines series. Take a few moments to read through the posts there with a more educated eye, looking for how each example uses relevance, results, and powerful modifiers to make you want to read each post to the very end. Which, now that you think about it, you’ve just done with this post. Sharpen your skills – how can you improve your own headlines? If you want to get better at writing sales page headlines today, take another ninety seconds right now and use these three tips on a recent headline you’ve created. In the comments below, show us your original – and improved version – and get those headline writing muscles working! About the Author : Dave Navarro is a product launch manager who can’t wait for you to join the 7,000+ people using his free workbooks in the Launch Coach Library (a crowd favorite in the Third Tribe forums).
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How To Write Eye-Catching Headlines that Transform Browsers into Buyers
The Three-Step Guide to Getting More Traffic by Writing Less
Ever wonder where you’re supposed to find the time to promote your blog? If you’re blogging in your spare time, it can seem impossible. You’re already struggling just to publish a post every weekday, and sometimes you can’t even manage that. You want to work on your SEO, twitter following, and relationships with popular bloggers, but you also have a job, family, friends — responsibilities that are just more important. And so you wonder: should you just keep going, doing the best you can? Or is there a strategy you can use that doesn’t require so much time? I started to research the answer to that question about a year ago, and after working with more than 50 bloggers, trying different things, I think I’ve found one. As it turns out, the answer isn’t doing more. It’s doing less . Let me explain. Step One: Publish only one blog post per week Whoever said you have to publish a blog post every weekday? Nobody, as far as I can tell. It’s just what everyone does, and so most of us assume it’s the only way to do it. But it’s not. If you’re strapped for time, there’s nothing wrong with cutting back on the number of posts you publish each week. Your readers might even be grateful. Most people have so much to read that they don’t have time to keep up with all of your blog posts, and they feel bad about it. By cutting back, you make it easier for them to stay a subscriber. So how many posts should you publish, exactly? There’s no set number, but here’s a suggestion: start with one really good post per week, and if you have time, work your way up. The key word is “good.” One well-written, well-thought-out blog post can get you more links and traffic than hundreds of hurried ones. Some writers are faster than others, but in general, if you’re spending less than two hours on most of your posts, you’re probably going too fast. Cut back the quantity, and focus on quality. By itself, this will often double or triple your traffic. But it also does something else: it frees up time to focus on promotion. Step Two: Publish one guest post per month on popular blogs As you’ve probably seen, there are hundreds of strategies for promoting a blog. In an ideal world, you would use them all, digging dozens of channels for traffic to come flowing in. There’s only one problem: you don’t live in an ideal world. And neither do I. Even if you were working on your blog full-time with a dozen employees to help you, you couldn’t do everything . So don’t try. Instead, focus on one strategy, and get really good at it. My advice: start with guest blogging . Here’s why: pretty much every other traffic strategy depends on you having connections. To make SEO work, you need links from trusted sites. To make twitter work, you need to get retweets from people who have a lot of followers. To make social bookmarking work, you need connections with social media power users who can bring you dozens or even hundreds of votes. And that’s hard when you’re a beginner, because you don’t have any of those connections. In my opinion, it’s far, far easier to establish relationships with influential people first , and then use those connections to fuel the other strategies. If you can publish just one guest post per month for popular blogs, at the end of the year, you’ll have made connections with twelve very influential people who can help you grow your blog. That’s not going to give you 100,000 subscribers all by itself. But it will give you a nice foundation, and it’s one you can build on. Step Three: Slowly start doing more posts and promotions Once you start getting results, I think you’ll find it’s a lot easier to expand your efforts. Everyone is more motivated to work on something that’s working. If you land a guest post on a big blog and pick up a few hundred subscribers, you won’t have to push yourself quite so hard to work on your next post. You’ll want to do it, and that makes blogging a lot more enjoyable. You’ll also have the connections you need to slowly start trying some other traffic strategies. For instance, you could: Publish a special piece of content, such as a free report or video, and then use your connections to get links from popular blogs ( Here’s a free tutorial on how to do that ). Build a following on twitter to help promote your posts, and then strategically make a post go viral ( Here’s a free tutorial on how to do that, too ). Pick a search phrase that gets hundreds of thousands of searches per month, and then use your connections to get trusted links (That tutorial is coming this Friday). By themselves, none of those strategies are new. Anyone who has been blogging for more than a few months probably dreams about attracting links, building a twitter following, and getting a first page ranking on Google. The difference is you’ll actually be able to do it. Cutting your posting schedule will free up the time you need to work on promotion, and guest blogging will give you the connections you need to pull them off. It’s a very simple system, but it’s also one that gives you everything you need while investing a more reasonable amount of time. Is the system perfect? No. In fact, it has one serious flaw: Isn’t getting a guest post on a popular blog kind of hard? Yeah, it can be. With audiences numbering in the tens or even hundreds of thousands, popular bloggers are justifiably careful about the quality of content they publish. Frequently, they also have a lot of bloggers volunteering to do guest posts, so the competition can be stiff. But it’s not impossible. New bloggers do it on a regular basis here at Copyblogger, as well as many other popular blogs. There’s no reason you can’t do it too. You just need a few tricks of the trade to help you get started. Check out the free GuestBlogging.com videos If you haven’t seen the GuestBlogging.com videos yet, you should check them out . They’re free, and they contain some of the most powerful strategies I’ve learned while writing for Copyblogger and building popular blogs of my own. So far, thousands of people have signed up for them, and many are saying it’s some of the best blogging advice ever published. The bad news is that I’m about to take it all down. No, it’s not because I’m the King of Mean. ( Even though I am .) It’s because next week, I’m opening the doors to a new training program I’ve put together specifically for people who are serious about building a popular blog. I’ll leave the videos up for about another week, but once the training program starts, I’ll be taking them down to give members 100% of my attention. I’ll probably be releasing them again at some point, but I’m not sure when, and I didn’t want the Copyblogger readers to miss out. So, if you’ve been looking for a strategy you can implement in your spare time without having a lot of connections, be sure to take a look . It’s not the only strategy for building a popular blog. But if you’re strapped for time, I think it’ll work well for you. About the Author: Jon Morrow is the Associate Editor of Copyblogger and the founder of GuestBlogging.com . Get more from Jon on twitter .
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The Three-Step Guide to Getting More Traffic by Writing Less
The Writer Runs This Show
We have the technology. We have the business skills. We have virtual ink by the barrel . The writer runs this show. We’re the ones who command the attention. We’re the ones who create the engagement. We’re the ones who influence what people think and do. The writer runs this show. We won’t toil in obscurity waiting for a green-light . We won’t submit to “creativity” by committee. We won’t accept meager pay while others cash in our copyright. The writer runs this show. If you won’t read until your eyes blur. If you won’t write more to write well . If you won’t invest the blood, sweat, and tears . . . Then you’ll have to work with real writers. And pay those writers exceptionally well. If they have the time, that is. Because the writer runs this show. About the Author : Brian Clark is founder of Copyblogger and co-founder of Thesis , Scribe , Premise , Third Tribe , Lateral Action and Teaching Sells .
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The Writer Runs This Show