California Sunshine

I have been traveling to Los Angeles and staying at the Loews Santa Monica Beach Hotel since 1996. Loews Beach Hotel Santa Monica, CA Its my favorite hotel to stay at in the Los Angeles area because its on the beach while also still in Los Angeles. Its the best of both worlds.

c52a547d11oto 57.jpg 150x112 California Sunshine

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California Sunshine

We’re Taking the Summer Off…

Well, not the whole summer. But we are giving ourselves a break. We spend a lot of time teaching people how to build smart, sustainable businesses with content. The kind of businesses that give us enough free time to have some decent work-life balance. After all, working your own schedule, to suit your own life, is one of the biggest benefits of running a business, right? Then it occurred to us — hm, maybe we should take some of our own advice. Many folks in the U.S. are taking today off for the Independence Day holiday, and we’re going to join them. And tomorrow we start our official summer schedule. We’ll post three terrific articles a week: Monday, Tuesday, and Wednesday. Then from Thursday through Sunday, enjoy a long summer weekend. Go for a bike ride, have lunch with friends, go to the zoo with your kids, maybe throw in a picnic or two. Yes, continue to work on and grow your business . But balance that out with all the other great stuff in your life. In other words, have a terrific summer — we only get so many of them. (Special note for our readers in Australia, where it is currently winter. Um, sorry. Maybe go for some relaxing sleigh rides on the beach?) Already pining for your Copyblogger fix? Feed your addiction by subscribing to the free Internet Marketing for Smart People newsletter. It’s all the cutting-edge marketing advice you’ve been craving, delivered hot and fresh to your email in-box. Even if you live in Australia. About the Author : Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication .

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We’re Taking the Summer Off…

Day Two Of Disconnect: Salesmanship Surfacing Strategy Live

What a difference a day makes! Disconnected At The Beach After a twenty one hour day yesterday and a good night’s rest, my batteries are well on their way to being recharged. I am trying out a new salesmanship surfacing strategy here that has already produced some simple yet profound discoveries. What’s a salesmanship surfacing strategy? Its the techniques I use to create environments where sellers go to their greatest lengths to try and sell me their products and services. The process helps me identify and isolate the simplest human behaviors and motives used for making sales which I then reverse engineer and repackage for use in other sales environments. What’s the best way to activate a Salesmanship Surfacing Strategy? 1. Pick a heavily trafficked tourist market on any continent 2. Book the most expensive accommodations that you can afford at the most expensive hotel or resort in the area. 3. Set out to experience all the city has to offer as if you had an unlimited amount of money to spend. Salesman of all stripes will trip all over themselves to try and sell you whatever they have to offer whether you were at the moment or would ever be a buyer . If there is a better way for experiencing every type of sales technique under the sun, I haven’t yet discovered it. Granted you can go to any tourist mecca and immerse yourself in all the tourist venues to see what is selling and how its being sold. However, I have found that when salesman perceive there is unlimited budget attached to a prospect either through association with one’s hotel choice or how one dresses and behaves relative to all the other tourists – salesmen will pull out all of the stops! The circumstances of selling to tourists on the fly – reduces salesmanship and those brave enough to practice it to selling’s primal core – you only eat what you -or your tribe – can kill (closed sales). Only those who can stick it out and perfect their pitch have the best chance of surviving. Tourist locales are truly the salesman’s toughest jungle. Where else better to confirm which strategies and techniques work best? In my first day alone,  I was exposed to eight scenes where salesmen’s selling processes were laid bare. Here’s where these sales scenes occurred: 1. The Airport 2. Hotel Check-in 3. Beach jewelry sales guys 4. Bungee jumping 5. Hard Rock Cafe -  “the lizard on a leash” 6. Mimes 7. Taxi driver 8. The Monkey and Tiger Of these eight selling scenes, the Monkey and Tiger provided the most insight. I will write about what I learned from the Monkey and the Tiger in a future post.

photo 39 Day Two Of Disconnect: Salesmanship Surfacing Strategy Live

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Day Two Of Disconnect: Salesmanship Surfacing Strategy Live

At The Beach…

I am taking several days “off” from the day to day grind to “ recharge my batteries , … shut down the engines, and get myself back to neutral .” At The Beach Not surprisingly, being in this environment hasn’t taken any time at all to get myself back to neutral…

photo 36 At The Beach…

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At The Beach…