Social Media Marketing Insight from 21 Smart People (And Me, Too)

There’s a new book out called Success Secrets of the Social Media Marketing Superstars . Yes, that title sets off my hyperbole radar a bit too (not to mention my alliteration alert), but it’s a solid collection of smart social media advice based on real-world case studies, best practices, and proven techniques. I wrote Chapter Two of the book – The Psychology of Social Media . It’s about applying tried and trued influence factors in the social media space to build a business or make whatever case you’re trying to make. Here’s what else you’ll learn: How to Create a Mega-Following With Social Media – Gary Vaynerchuk Personality : How To Stand Out In Virtual Crowd – Andy Wibbels

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Social Media Marketing Insight from 21 Smart People (And Me, Too)

Jason Fladlien

Feature Product Review:Jason Fladlien, a 25 year old web marketer, is the author of “How to Write 400 Word Article in 7 minutes.” When this book was launched, many copywriters believed it was impossible, but once they went through the techniques Jason mentioned, they actually started finishing their articles in less than 10 minutes, which

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Jason Fladlien

Charles Bukowski and the Secret to Immortal Writing

Henry Charles Bukowski, Jr. was arguably the greatest American fiction writer of the last half of the 20th century. Fortunately for his book sales, most think of him as the archetypal drunk, misanthropic male pig. Don’t let the hype fool you, though. Bukowski possessed the secret to something nearly every blogger wants: what makes truly immortal writing. As I’ve only spent a few minutes with his now 16-year-old corpse lying in San Pedro (see photo above), I can’t speak to his personal life. But the words, the lines, the books, they are evidence of a generous, staggeringly imperfect, stoic genius and lover of life. Sure, a stack of tangled contradictions, who isn’t? Before (and after) his relatively minor fame hit, Bukowski spent decades mailing his poems and stories to small press magazines, mimeographed booklet makers and the like. Thousands of pages, hundreds of thousands of words. Usually these would go out as originals, no carbon copies. He once estimated that he’d lost hundreds of poems this way, the publisher usually wouldn’t return the rejected work, and it was gone forever. It forced him to move on, to work deliberately, to punch through again and again and again without sentiment. The poetry business, in my opinion, is largely an inbred, favor-driven, audience-less racket. Most folks don’t think about poetry until Terry Gross drags some poor, expressive soul into her studio for a literary interview. And when he or she begins to talk, most folks switch the channel. Bukowski eventually acquired a raving audience despite this reality. An audience that continues to grow exponentially 16 years after his death. An audience that begs, borrows and steals to get his stuff. An audience that he famously never chased down. An audience that he, in fact, largely pushed away . How did he do it? How did he go on to sell endless books of poetry and finally lay down in the dirt making an almost six-figure literary income? Several reasons of course, but try this one on for size … The secret is in the line. ~ Charles Bukowski Yeah, I know. Don’t dismiss that. Read it again. The secret is in the line. ~ Charles Bukowski No 10 point PR plan. No elaborate structure. No budget. No reader polls. No blog. The secret is in the line. ~ Charles Bukowski Sure, Twitter wasn’t around in 1980. And he eventually had John Martin at Black Sparrow Press backing him. But Bukowski himself attributed so much weight to the single line that it eclipsed all else in his philosophy of writing. If the single line was magnificent, the rest would take care of itself. In a 60,000 word novel, the working focus was on the single line . In the dirty stories sold to skin mags for money, the working focus was on the single line . In a small poem that maybe 50 people would read, the working focus was on the single line . Not easy. Not fast. But this must certainly be the path to immortal (and powerfully influential) writing. If you can stomach it. If not, there’s always a place for you in the pedestrian lane . About the Author: Robert Bruce is an American writer. And day job man. And beer drinker. And Presbyterian. All from the rain and fog of Portland, Ore. Get him on Twitter .

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Charles Bukowski and the Secret to Immortal Writing

Making Connections?

How many new connections or reconnections are you making each and every day? Makling Connections? Aren’t connections a requisite for producing results whether in your book of business or career? What would connecting with ten known or yet as unknown people a day do for either?

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Making Connections?

Creative Content Recycling: Are You Wasting Your Garbage?

You see it done all the time, and it’s just so wasteful. People take a bunch of perfectly good trash, and they just toss it in the garbage can. Unbelievable. The thing is, any time you create something, you’re going to end up with a lot of odds and ends, scraps that end up on the metaphorical cutting room floor. What if you could sell your product . . . but then find a way to repurpose and sell the by-products of your product too? Welcome to waste management 2.0 For our new Question the Rules course, Lee interviewed Jason Fried, founder of the software company 37signals. (That’s the company that makes a bunch of amazing products including Basecamp and Highrise.) We were fascinated by something Jason had to say — a topic that he and partner David Heinemeier Hansson devoted a section to in their great new book Rework : Sell Your By-Products. For instance, here’s an excerpt about Henry Ford: Ford learned of a process for turning wood scraps from the production of Model Ts into charcoal briquets. He built a charcoal plant and Ford Charcoal was created (later renamed Kingsford Charcoal.) Ford could have just tossed all of that extra stuff that was thrown off while his factories were creating their product. After all, it was garbage, and the production of the Model T was all that mattered. But he didn’t, and created a revolutionary new product — one that became a substantial profit center. Creative recycling for creative types If your first thought is that the by-product concept doesn’t apply to creative work, just look at the movie industry. Every time they make a film, they shoot a lot more footage than ends up in the actual flick. Most of the footage used to end up on the cutting room floor, or maybe in the outtakes that they’d run over the credits of Smokey and the Bandit. But today? The by-products of filmmaking are everywhere. Cut scenes and alternative endings help sell DVDs, or end up on YouTube as a way to promote a theatrical release. Adding this formerly wasted material even allows the movie studios to create an easy upsell. They create two tiers of pricing for a DVD: Customers can get the basic version. They can buy just the movie. Or, for just a few dollars more, customers can get their hands on a more in-depth version, chock full of by-products — which is the stuff that used to be called “trash.” The “waste not, want not” attitude is a choice you can make about any business. And once you decide to start looking at the “waste” you’re producing, you’ll find useful by-products everywhere. Where to look for by-products in your own business If you’re doing creative work like writing or graphic design, how about recycling rejected client pitches? Can you take the effort you put into your cool custom web design and turn it into a more generic template that you can sell over and over? Can you take the interviews you do on a writing project and post the raw versions on your blog? Keep looking and you’ll start finding useful waste everywhere. Even your vacations can end up having useful by-products. Think about it: You go someplace cool, interesting, or beautiful. You eat some great meals and talk to interesting people. You take photos or shoot video of the things you see, and the people you meet. You do this because you’re into it. Because it’s part of what you do on vacation. But once you’re in the recycling mindset, it’s easy to think of a dozen ways to use that stuff — the “leftover media” from your experiences. You could write travel articles, sell video clips, create “microstock” photo services, publish an e-book guide, or post a YouTube video that pulls customers back into your business. You could write posts on Yelp! Or Foursquare. Maybe that sounds ridiculous. But smart, creative entrepreneur Chris Guillebeau does something very similar. He takes remnants and artifacts of what he loves to do (travel) and uses them to strengthen his business. Take an inventory of your own creative residue, and you may find you’re sitting on a little gold mine. As Jason Fried points out, the book Rework is actually a by-product of running the business of 37signals. And that bit of “runoff” made the New York Times bestseller list. Not bad for yesterday’s trash. About the Author: This article is a by-product of the interview Lee did with Rework author Jason Fried as part of Lee & Johnny’s brand-new Question The Rules course. Did we mention it was going to be 75% off until Saturday? Click here to check it out . (Editor’s note: We were so excited about Johnny’s new course, and proud of the great work done by one of our own regular writers, that we snagged an affiliate link for it. We’ve taken a sneak peek at the course and we think it’s a great resource for entrepreneurs who want to play a sharper, smarter game. Sonia will share more of her thoughts on Questioning the Rules tomorrow.)

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Creative Content Recycling: Are You Wasting Your Garbage?