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The Simple Tricks Experts Use to Always Get Paid For Their Time

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When I think about it, I still get that feeling in the pit of my stomach. I was chatting with a woman with an interior design business about the changes she needed to make in her website. The conversation was going well — she loved all my ideas and was ready to rebuild her site. I started getting excited, thinking I had found my next project. I was already putting together her proposal in my head. Then she uttered those dreaded words … “I’d love to take you to lunch and pick your brain sometime.” I didn’t know what to say or do. I felt my face turning red and I stammered out an excuse about getting back to her when I checked my calendar. Requests for “brain-picking” are rampant in any business, and they’re never fun if you’re the one whose brain is being picked. It used to happen to me so much that I found myself becoming resentful. Every time I spoke with someone new I heard a little voice in the back of my head saying “Ugh, I bet they’ll never hire you, they just want a bunch of help for free”. That little voice was not very helpful for landing clients If you’ve ever been in this situation, there is a way to turn this around. There is a way to handle these situations with grace and without frustration. There’s even a way to make those freebie requests go away — or, even better, turn into paying clients. It is your job, and your job alone, to set appropriate boundaries and clear up what you’re happy to give for free and what you charge for. That might be hard to hear. But if you want to move through these situations with grace (and encounter them less often) you have to stop placing blame — and start making it a policy to get paid for your time. Sound impossible? It’s not. Here’s how: 1. Take full responsibility The most important thing you can do is stop being angry at the prospect for asking. Put yourself in their shoes for a moment. If you were given the choice between getting a new computer for free or paying for the same computer, you’d pick free every time — and you’d never think about the company who doesn’t get paid for the sale. Why would you? I know free is my favorite price for everything. It is your prospect’s prerogative to ask for your time for free. Let me say that again — it is their prerogative to ask . In fact, they’d be missing a golden opportunity if they paid for something when they didn’t have to. You can’t blame the prospect for taking the smart route. You’re also missing the subtle compliment that goes with being asked for advice. When someone asks you for your time for free, be grateful that they view you as someone who can offer valuable advice . Gary Vaynerchuk constantly says how grateful he is to get thousands of emails a day — he doesn’t take it for granted that every one of those people thinks that he is worth taking time out of their life to write to him. Everyone asking for your time is already “sold” on you to a degree — they must be or they wouldn’t be asking you for more! Instead of viewing them as a dead-end cheapskate, see them as someone who is so invested in you that they’ll either be a potential client or a source of referrals. 2. Clearly establish your service offerings Sometimes people ask you to work for free because you haven’t given them anything to buy. When I offered web design I didn’t have any packages for ongoing support. I charged clients a per-project fee, and considered the project done when the client signed off on the design. Invariably, people would contact me after the project was officially “over” with some tiny request — things that literally took 5-10 minutes of my time. Crafting a new invoice for this small request seemed silly, yet all of these requests were starting to seriously eat up my time. I started to feel like I had to provide free service for life for each one-time purchase, and I felt like people were taking advantage of me when they asked for these small favors. Looking back, I can see that they weren’t taking advantage of me. The issue was mine. I should have had a clearly-defined ongoing support package to offer in response to those requests. That would have made things clear — either you had purchased my ongoing support or you hadn’t. As it stood, everyone was in the grey zone. If you don’t like people asking for your time for free, but also don’t have any sort of well-defined offer in place to charge them for that time, the blame falls squarely on you. 3. Decide what you’ll give away … What are you willing to give out for free? This is where content marketing is your friend, because you offer plenty of valuable free resources like your blog or newsletter. It also may be appropriate to do brief introductory phone calls, or host one group in-person session per month for people who are interested in working with you. Whatever it is for your business, get clear. For the record, you do not have to offer any time for free. It is possible to get hired without any kind of free consult beforehand if you do a great job building the relationship ahead of time with your content marketing . In my business people sign $5,000 contracts with me without any kind of free introductory consult. 4. … but don’t assume that free advice is all they want We often make the mistake of assuming that someone isn’t willing to pay just because they ask to “pick our brain.” Again, they’re asking because we all love free. That doesn’t mean they’re unwilling to pay, it means they’re hoping they won’t have to. They’ve expressed interest in learning more from you, which means they are a potential client and should be treated as such. Remember that you are in business here, which means that you exchange value for money. Don’t let “free” become your default mode. It is your job to take the lead. If you lead them down the free path that’s exactly where they’ll go. Lead them down the customer path instead. 5. Respond with confidence Here’s a script for how to handle someone asking you for coffee or lunch to “pick your brain”: I’m glad to hear you’re interested in getting deeper into this. The next step is my one-hour consultation. Would you like me to tell you how that works? Notice that you’re asking permission and putting the prospect in the driver’s seat. You’re also using the clear service offering that you established in step two. You’re not explaining why you’re charging, because there’s no need: your time is valuable . That’s a given. Even if you’re not used to thinking of it that way yet, get used to responding to these queries as though you are. If they want to hear more about your consult, that’s great! You have the green light to sign a new client. Some people will backpedal and start saying they’re tight on money. Here’s another script you can use in that scenario: I completely understand, you have my card so just get in touch with me when you’re ready. You can also take a look at the articles on my blog if you’d like some more general advice that can tide you over until you’re ready to embark on this project. What you don’t want to do is hedge, waver or discount. Stand firm with full respect for your business and you’ll find that the prospect will share that respect. Hold firm and freebie requests will fall off You’ll notice that the people at the very top seem to struggle with this topic less, even though they get the most requests. Why? When you’re clear and confident in what you offer, paying for your time becomes the natural progression. Get clear, get confident and start being honored by those “freebie” requests. That’s how you become an expert that always gets paid for their time. If getting all of those requests because you’re the top expert in your field is a problem you would like to have, check out my course Creating Fame . It’s a step-by-step guide to making you and your business famous using social media. Enrollment opens for a limited time on Thursday, October 7th. About the Author: Laura Roeder is a social media marketing expert who teaches small businesses how to create their own fame and claim their brand online. She lives in Venice Beach, California, where she video blogs, makes frequent trips to the library, and volunteers with local middle schoolers.

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A Four-Step Guide to Generating Sales Leads from Your Blog

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Dean: Did you know you can use your blog to make money offline? Blogger: Offline? What is this “offline” you speak of? Dean: It’s the opposite of “online.” Blogger: (confused silence) Dean: You know. Offline. Not on the internet. The real world. Blogger: (shaking phone) Not only does this stupid phone drop my calls, now it’s translating them into crazy moon language. Okay, I jest. But to listen to some bloggers, you would think a blog’s only purpose is to make money online, by selling ebooks , membership sites , or advertising. The truth is, blogs have grown into a more powerful tool than anyone ever imagined. They’re ideal for making money online, of course. But they can also be used to generate profits for nearly any kind of business, including those that provide real services in the offline world. This often means generating sales leads for a service or consulting business. This is how I use my copywriting business blog, which accounts for most of the new clients who call me these days. Okay, sounds great. People read your blog and then call to hire you, right? Well, not quite. Are you selling a product or a service? First, it’s important to understand that selling a service is not like selling a product. When you sell a product, the process is usually pretty straightforward. Basically, you introduce the product, spell out some benefits, make an offer, and people make a buying decision. Selling a service can be a little more involved. Prospects first inquire about the service, usually comparing you with other providers. If the service is expensive, like my copywriting and marketing consulting, people are even more careful about their decision. I’ve had clients take years to finally made the decision to hire me. And it’s common for people to start a phone call by saying, “I’ve been reading your blog for quite a while now. Do you have moment to talk about a copywriting project?” This shouldn’t surprise you. The more expensive the service, the more important it is, and the more commitment it requires from the customer, the more careful that customer is going to be. Think about it. If you need your bathroom painted, you might spend an afternoon looking for a decent painter. If you need to build an extension onto your house, you might spend weeks or even months finding the perfect contractor for the job. So if you provide a service, such as freelance writing, graphic design, web consulting, wedding photography, event planning, translation, or whatever, you can use your blog to attract prospects and begin the process of selling them on your services. Here’s how. Create your sales funnel Professional sales people often talk about filling their “sales funnel” or “sales pipeline.” What they mean is that in order to make a sale sometime in the future, they want people to inquire today. They always want to have lots of people who are in various stages of readiness to buy. To keep things simple, I like to think of the sales funnel as having just 4 simple steps. 1. Generate inquiries This means getting people to contact you. Typically this is done by offering something of value in exchange for contact information. For my business, I offer a free newsletter . If people go to my main website, I also offer a free white paper . In both cases, they have to give me some contact information before they get the freebie. I also provide a contact form and phone number for “hot” leads who are ready to talk business. I get many inquiries every week. Most can’t afford my services. But a few are high quality and good candidates for future business. 2. Follow up After you’ve delivered the freebie or provided whatever information you have promised, it’s time to schedule your follow-up, usually either by email or phone. Because you are responding to someone’s inquiry, it’s not a cold call. You have a valid reason for making contact and have an opportunity to gauge how serious the person is. Are they just gathering information? Do they need your services immediately? Or are they somewhere in between? The most serious are your sales leads. Everyone else is a prospect. You will want to spend more time on sales leads than prospects. 3. Nurture leads This is the step most people are tempted to skip. Like every other person selling a service, you want to make a sale right away. But while a few people will hire you immediately, most will not. Their interest needs to be nurtured until they’re ready to buy. You should store all contact information in a database, which could be a simple customer relationship management system like Highrise or a desktop-based program such as ACT! . Find ways to regularly communicate with your leads. Over time, they will become more familiar with you and more comfortable with the idea of hiring you. People always prefer the familiar over the unknown. There are many ways to nurture leads. You can send news or information they might be interested in, make additional offers for low-cost or introductory services, connect with them socially, and even seek their advice from time to time. 4. Close sales This step is self-explanatory. A potential customer needs your service. You provide a quote or estimate, answer questions, overcome objections, and eventually close the sale. This is your end game, the goal of your efforts. And if you’ve set up a good lead generation system and kept your sales funnel consistently full, it will actually be the easiest step in the process. Easy ways to generate inquiries from your blog The hardest part about generating sales leads is getting people to contact you in the first place. If you’re just starting out and no one knows who you are, this may seem impossible. As a blogger, you may know a variety of ways to promote your blog. Obviously, the more blog traffic you get, the easier it will be to generate leads. But you don’t need a ton of traffic to make it work. According to Alexa , my business blog is ranked at around 100,000 or so. That’s not bad, but it’s nowhere near superstar blogs such as Copyblogger. However, I get enough of the right kind of people reading it to generate a steady stream of inquiries for my services. So don’t worry about becoming a top-ranked blog. To successfully sell your services, you just need regular inquiries from the right kind of people. The more specialized you are, and the more targeted your blog posts, the more likely this will happen. Of course, bringing people to your blog is one thing. Generating inquiries is another. Here are some simple things you can do to make those inquiries happen. Contact Form — If you have a blog, you almost certainly have a contact form. However, the standard contact form is not enough. You should modify your form to match the service you sell. Take a look at the highly specialized form I use . E-Newsletter — This is an easy way to stay in touch with many people and provide great value while you’re at it. Since I specialize in copywriting for direct mail and direct marketing, my newsletter features articles and information on the subject. I have several thousand subscribers and about half of my new clients say they became pre-sold on my abilities by subscribing. Free White Paper — While a newsletter requires an ongoing commitment, a white paper is a one-time effort. Write it, post a contact/request form, and send a link to the PDF when requests come in. You could also automate the process with an auto responder, but I like to fulfill these requests personally so I can watch for hot leads from companies I want to work with. My white paper on improving direct mail response generates many requests every week. Information Kit — If you’ve built a blog or site around your services, you should provide plenty of information online. However, you can offer pricing, forms, a client list, and other information in the form of a downloadable PDF. Remember, when someone requests information, it gives you the opportunity to capture contact information. Webinars — These days it’s fairly simple to put together a webinar using services such as GoToWebinar . You can also create non-interactive presentations with software like PowerPoint or OpenOffice. The idea is to provide something of value that enables you to collect contact information. Videos — Using software and hardware built into many computers, you can create simple, informative videos. They don’t have to be fancy. Just look into the camera and talk. Or edit together simple footage demonstrating your work or how you solved a problem. Video can also be a helpful tool to encourage people to sign up for your newsletter, webinar, or other information. Pay Per Click — If you write and promote a good blog, you’re probably getting a fair amount of natural traffic. But pay-per-click ads can give you a boost for people looking for your particular services. Your results will vary depending on the level of competition and amount you’re willing to spend, but it’s worth a test. Just remember: Your blog is a means to an end . If you use your blog to attract the right kind of traffic, and follow the advice above to generate sales leads, you should see a dramatic increase in your business. About the Author: Dean Rieck is one of America’s most in-demand direct marketing copywriters who shares his writing and freelancing know-how at Pro Copy Tips .

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Four Sales Page Elements That Get People To Buy Now

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When your sales page isn’t converting the way you need it to, it doesn’t just hurt your bottom line – it can cripple your confidence as a writer and make you doubt your future as a marketer. On top of that, the frustration of having to rewrite underperforming copy can make copywriting seem like a tedious chore instead of the enjoyable exercise in persuasion it’s meant to be. Fortunately, there are simple (but powerful) ways to write highly effective copy the first time – copy that gets readers emotionally invested and ready to click that “Add to Cart” button. Read the next few paragraphs, and you’ll have a step-by-step, can’t miss foundation that will make your next sales letter a whole lot easier to write. 1. Get in touch with the pain your reader brings to the table Features aren’t what sell your product – solution-oriented benefits are. You know, the kind of things that say “That thing that’s keeping you up at night? This will fix it.” Before you even begin to try and impress your readers with how incredible your offer is, you’ve got to establish situational relevance with them. You absolutely must get yourself in tune with the pain points that are bringing them to a buying decision. Why are they searching for the kind of thing you’re writing about? What’s holding them back, causing them stress, or making them break out into a cold sweat? Take the time to step into your future customer’s shoes and get a sense of what they’re feeling. What are the most important pain points that they care about, the ones that make them say “If only this could be taken care of, I’d buy that solution in a heartbeat?” Then you can begin framing your product not as “impressive,” but as “the thing that makes their pain go away.” 2. Understand their frustration with “so far” and “out there.” Chances are, your reader has tried to find a solution on their own. They may have tried everything and seen no meaningful result – or worse yet, they could have seen their efforts blow up in their face. This is the “so far” element you have to look into (and if you’ve already stepped into your customer’s shoes, you’ll probably have an idea of how this could play out). This is your chance to think about how your product or service can work for them, even if they’ve failed “so far.” Consider how you’re going to position what you’re selling as a way to make sure those mistakes don’t happen in the past. This time, it’s different. Why? It’s your job to figure that out and express it. The same goes for the “out there.” Your customers may be feeling frustrated that others have it easier in terms of having this problem solved, because other people are smarter, or more established, or naturally have the deck stacked in their favor. There’s a lot of “if only I had what they have …” thinking going on in your customer’s head, and if you can demonstrate how your offer closes the gap, then you’re halfway to the sale. 3. Step them into their “Dream Situation” Once your reader understands that your offering might just be what helps them get away from their pain and frustration, it’s time to take them a step further. Envision what your customer’s perfect outcome would look like as they use your product or service. What problems go away? What new opportunities appear? What changes happen in their life? People don’t buy products – they buy outcomes. Look closely at the outcomes that your offer can produce for your customers and help them see themselves there. Phrases like “Imagine if …” and “Just think of when …” contain powerful words. Let them taste their future, and craft your sentences in such a way that they can immerse themselves in the feeling of being there. When you do this part right, you’ve helped them vividly see how your solution can move them away from pain and frustration and toward their desired outcome. 4. Close the deal with an “Ideal Solution” By this time your reader is excited at the prospect of making their outcome happen – and now’s your chance to position your product as a slam-dunk solution. This is where you bring the features of your offer into play, stepping them through the specifics of why what you’re offering is perfectly suited to helping them achieve that desired outcome. Maybe it’s the format you’re delivering it in – audio, video and PDFs are a great way to guarantee hitting the top learning modalities customers want. Maybe there’s one-on-one consulting tied into the offer, or a Third Tribe-style online community … or maybe it’s all of this. Since your customer’s shoes are still on, think about how your he or she would view the ideal delivery method of your solution. Ask yourself what would make it easier for a customer to tap into the power of your offer , and then make sure it’s worked into your product or service. Once you’ve done that, all that’s left is communicating just how well-suited your offer is to easing their pain, ending their frustration, and helping them finally get closer to their dream situation. Use these four steps to make your next sales letter much more powerful There’s no denying the power of a solid headline and a killer set of opening paragraphs . But the source of that power comes from these four elements – wrap them into the headlines and teaser text at the beginning of your sales letter, and your chances of having readers stick with you to the end go through the roof. Need proof? No you don’t – because I worked these four steps into the introduction of this very post … and you’re still here. The question is, where will these four steps take you next. Take a moment in the comments to share which of these points resonated with you the most, and how you can use them to make your next offer more enticing than ever. About the Author : Dave Navarro is a product launch manager who can’t wait for you to join the 7,000+ people using his free workbooks in the Launch Coach Library (a crowd favorite in the Third Tribe forums).

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How to Develop an Endless Source of Ideas that Sell

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Your bottom line is bottoming out. Your customers are looking elsewhere. Your well of new ideas has run dry. What can you do? You could turn to your accountant for money-saving schemes, or hire a lawyer to re-structure your business. You could bring in a salesperson to drum up customers. I’ll bet you wouldn’t think a technique used by designers could help you out of a bad spot. The technique I’ll outline here is the secret to creating products and services your customers will buy. It’s a powerful way to keep your well of ideas overflowing. It’s a three-step process anyone can do. And when it’s done right, you can expect impressive results. The fountain of youth for your business When your well of new ideas runs dry, design thinking will get it bubbling up again. Design thinking is a technique that turns your business challenges on their heads, allowing you to see them from a different angle. It helps you discover new products and service that meet the needs of your market. And when your ideas meet a need, they sell. The secret to creating stuff your customers will buy Tim Brown of IDEO gave a lecture on design thinking at the Massachusetts Institute of Technology (MIT), and explained design thinking with a great analogy. Brown said that most new business ideas come in through one of three doors: The technical door , which is led by research and development thinking. The business door , which is led by standard value-oriented thinking like return on investment. The people door , which is led by design thinking. Design thinking is a human-centered process. If you focus on your customers when you’re developing new ideas, you’ll create products and services catered to them, and dramatically increase your chances of success. Inspiration: Design thinking starts here The first phase of the design thinking process is inspiration , and that comes from your customers. Find out what their struggles are, and discover what their daily lives are like. You can gather inspiration through: Observation: What can you see your customers struggling with? What do they complain about on Twitter and Facebook? What questions do you hear again and again? Interviews: Whether face-to-face or on the phone, speaking directly to your customers and asking for candid information about their challenges is invaluable. Speak to users on either extreme: power users and beginners. Your most valuable observations will come from the far ends of the spectrum. Role Play: Ask a friend to “mystery shop” your business, going through every interaction as a customer would. What’s their first contact like? How do they perceive the process? What would improve their experience? Surveys: Online surveys are easy and fast. Your goal in this phase is to understand the cognitive, emotional, and physical world your customers live in. Gather this information, and use it in the next step. Ideation: Brainstorming gone wild In this phase, Brainstorming Rule Number One applies: no idea is too outlandish to consider. Use a white board, large paper, or a computer file to field ideas. If you’re a solo entrepreneur, gather colleagues for this process. Feed them the initial data you gathered in the inspiration phase, and set them loose. Narrow down your ideas and pick the strongest one by prototyping. I know what you’re thinking: prototyping doesn’t sound like something a small business can afford to do, right? Prototyping your best ideas can be as simple as: Videotaping someone going through the motions of using your idea for a new product or service. Building quick models of physical products using cardboard boxes and tape. Create your product to size and see how it might feel in use. Build a mini-product that gives a taste of the benefits of the full thing. If you’re thinking of creating a membership site, build out a tiny sliver into a teleseminar or a $7 ebook to test the waters. Writing down stories about the journey your customer takes from the moment they realize they have a need, to the moment they discover your new product or service, to their interaction with it, and their post-purchase experience. Prototyping allows you to visualize what your idea would be like in use. It makes it “real,” and will give you strong clues about whether or not an idea is viable. Implementation: Make it so You’ve been inspired by your customers, and you’ve developed a new idea they will love. The last phase of the design thinking process is about implementation . This is where you will nail down your costs, determine your production needs, and figure out how to execute your best idea. As you set up a system to deliver your idea, think back on those customer stories you gathered, and the prototyping exercises you did. Use these experiences to develop a marketing story around your product or service that will tap into your customer’s needs. And of course, always focus your marketing around the benefits your customer will experience after purchasing. A three-part technique that helps businesses soar Gaining inspiration from your customers, developing ideas based on their needs, and making those ideas a reality are the three phases of design thinking that every business can implement. Harnessing this creative force will keep your well of ideas overflowing with products and services that connect with your customers needs, and help your business grow. About the author: Pamela Wilson helps small businesses grow with great design and marketing tips. Learn the basics with her free Design 101 e-course at Big Brand System.

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Dr. Evil’s 7 Tips for Achieving Worldwide Marketing Domination

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Usually we save all the sneaky tricks and techniques for the newsletter , but today I’m feeling rambunctious so I decided I’d uncork some of the good stuff. Don’t read today’s post unless you want to reach out and scoop more than your fair share of customers and sales. If you’re already making more money than you want, this one’s not for you. Are you evil enough to join us? OK. Here are 7 dastardly, fiendish, and just plain frickin’ evil tactics to get ONE MILLION DOLLARS. Or more customers. Whatever. Evil tactic #1: Ask for the order The Dr. Evil mind-control labs have determined that you can materially boost the response to anything just by issuing a clear, well-defined call to action . This radically increases response to your offers, and yet does not require you to do any additional work. Clearly an evil scheme. Want more blog subscribers? Tell them to enter their email for free updates . Want them to click? Tell them to Click Here . Want more customers? Tell them to Add the Product to their Frickin’ Cart Already. I wish I could make it more complicated for you, but it turns out the simpler and more straightforward you make your call to action, the better it works. Evil tactic #2: Offer an unfair guarantee When you offer a freakishly strong guarantee , you take the risk on yourself rather than putting it onto your customer. This is effects deep-seated neurological change that is tantamount to mind control. Combine this with the call to action and you have all but eliminated free will. The customer becomes your enthralled minion. You evil genius, you. Evil tactic #3: Give them a reason to act today Let’s face it, most prospects are spineless weaklings lacking the strength of purpose to commit true evil. Also, they procrastinate. Give them enough time, and they’ll wiggle out of the sale faster than Austin Powers escaping an unnecessarily slow-moving dipping mechanism. In order to keep them from escaping your clutches, give prospects a compelling reason to buy today. The usual way to get this done is to limit your offer , either by restricting the number you’ll sell or by giving them a deadline to buy. One warning: don’t lie or give fake information about your limited offers. If you tell them you only have 100 limited-edition poseable Frau Farbissina action dolls, you can’t give out 101. While it’s true that fake scarcity is evil, it is also lame. Which we try to avoid. Evil tactic #4: Have higher standards No, I’m not talking about being a perfectionist. You’ll never rule the world by being a perfectionist. The pursuit of true evil, however, does require high standards. Standards are well-defined. You get to decide just what, specifically, you’ll have high standards about . It might be the quality of your product. It might be your business ethics. It might be the brilliantly fiendish complexity of your evil schemes. Standards are also measurable, and there are consequences for failing to meet them. “We’ll get right back to you” isn’t a standard, it’s an ideal. “We’ll respond to your email within one business day or we’ll detonate an explosive that destroys our secret volcano lair” is a standard. Evil tactic #5: Use secret language to enthrall them to your will It’s a secret known only to a handful of supervillains, several thousand direct response copywriters, and 117,690 subscribers to this blog. There exist two secret trigger words that can turn prospects into enslaved robotic mutants who live only to do your bidding. Read about them here, if you dare. Evil tactic #6: Use the power of numbers We could tell you all the underlying psychological reasons that the numbered list post is more effective than a tank full of sharks with frickin’ laser beams attached to their heads. We could tell you, but then we’d have to kill you. Yes, everyone’s already using numbers in their headlines. Yes, you’re sick of them. Suck it up. Do you want to wear the daddy pants or don’t you? Evil tactic #7: Deploy the unfair offer Here’s the one that separates an internationally known criminal genius from a Mini-Me. This is the one that will make your competition cry like schoolchildren with low self-esteem. It’s deadlier than a “laser” on the moon, and freakier than Goldmember. If you make an offer for something your market really, really wants , it takes almost no persuasion to get your prospects to take it. No, I know, it’s almost too diabolical to use. Don’t say I didn’t warn you. For the most up-to-date evil advice you’ll find on marketing your business online, subscribe to the free Copyblogger newsletter, Internet Marketing for Frickin’ Smart People . About the Author: It is a little-known fact that Sonia Simone is the embodiment of pure evil. Thus, it is only natural that she is Senior Editor of Copyblogger .

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Dr. Evil’s 7 Tips for Achieving Worldwide Marketing Domination