The Key to Innovative Business Ideas: Cross-Pollination

Gather round, everyone. It’s time to have “The Talk.” You know the one I mean. You’ve started asking lots of questions and I can tell you’re ready for it, so make yourselves comfortable and let’s go over the basics. Because if you’re in business, you need to know about this. It’s crucial to your success. Mastering this technique will put a spring in your step, and bring new life to your ventures. Plus, it’s actually pretty fun. Birds do it, bees do it The birds and the bees do this naturally, and we can, too. It’s called cross-pollination . They fly from one flower to another, or one tree to the next, picking up bits of one plant and carrying it to the other. The plant on the receiving end of this pollination is hardier and able to reproduce with greater variety. It meets environmental challenges more successfully because it’s genetically diverse. In the same way, when you cross-pollinate ideas, you make your business stronger. You’ll be better able to weather the difficulties that every business and brand has to face to survive. Keeping your eyes open to sources for ideas is the first step. Having a system for gathering and using these ideas is important, too. Really great ideas can be found where you least expect them. Get started here First, the obvious sources. Cross-pollinate your business with innovative new ideas by: Reading books, magazines and websites outside your field. Talking to people in different industries. Find out what their challenges are and how they’ve met them. Ask yourself how you can apply their solutions to your own business. Learning from your customers. Design thinking is a concept that is built around staying in close touch with your customers’ needs, and building your products and services around meeting them. Look for love in all the wrong places You can find great new ideas in places you never expected, too. Get inspiration from your fiercest competition. Your competitors are fighting the same battles you are. What are they doing that you can learn from? How have they solved the same challenges you face? What techniques do they use to succeed? What are some problems they don’t solve particularly well, where you could fill in the gap? Learn from your own failures. The School of Hard Knocks can teach you more than anything else. Look back on your projects and learn from what went wrong, so that you can get it right the next time. Keep the innovative ideas flowing Finally, it’s easier to keep the new ideas flowing in to your business if you have a structure in place that allows cross-pollination to happen on a regular basis. Here are some techniques: Create an informal Board of Directors . Gather a group of 3-5 people who are willing to support your efforts. Meet with them in person or by phone at least four times a year. Update them on your goals, the progress you’re making, and your struggles. Let the ideas flow, and take good notes. Join a Mastermind group . Many groups meet monthly, some more often. Some Chamber of Commerce organizations coordinate them, but you can also find virtual Mastermind groups with a quick web search. The group supports each member, so you’ll both offer and receive encouragement and ideas. Join a virtual private community . Sites like Third Tribe are great places to connect with like-minded people and to generate exciting new business ideas. Consider working with a coach . Because business coaches speak to many different clients, they’ll naturally cross pollinate your conversations with ideas they’ve picked up from helping other people. Small business, big ideas We all want a more resilient business, and a lot of Copyblogger readers have very small organizations. Letting ideas flow freely between your small-scale operation and the larger world will build a business that withstands the challenges of the marketplace. How about you? Are you gathering and applying ideas from all over? Buzz down to the comments and cross-pollinate them with some thoughts of your own. About the Author: Pamela Wilson has been in the same Mastermind group since 2004. She cross pollinates her Big Brand System site with ideas to help small businesses use the power of design to grow.

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The Cure for Analysis Paralysis

You try to kick someone under the table and your leg stays as inert as the table’s leg. Your toes are unwiggleable. Your eyebrow won’t arch wryly in disdain. You want to make something happen, but that desire isn’t translating into movement. Your muscles don’t obey the signals from your brain. That’s paralysis. Analysis is pretty much the same thing. You analyze your business all the time. You decide that it would be smart to start an email campaign, or change the direction for your blog posts. You decide whether to run a promotion for your consulting business or launch an information product. You’re thinking about something happening. But you’re not making it happen. When analysis paralysis is beneficial It turns out that sometimes it’s good to be paralyzed. Every night, when you go to sleep and drop deep into that REM state that lets you wake up all refreshed in the morning, you are, medically speaking, paralyzed. This is a good thing. When you get tired, your ability to act is impaired. You’re more likely to get lost, to drive poorly, to call the ex you swore you’d never speak to again. Get paralyzed by sleep for a couple of hours, and suddenly everything improves. When your spouse throws the car keys at you a little too hard because they haven’t forgiven you for calling your ex last night, you catch them effortlessly with catlike reflexes. Analysis can be like this. Sometimes we have too much going on in our businesses. It can help to take a moment to stop everything and hold completely still, moving nothing but our brains, just thinking about the problem. We don’t have to take action yet. We don’t have to move a muscle. We just have to think about what we’ll do when we’re ready to move. Analysis can be a refreshing pause for our brains. It can also be a serious problem. When analysis paralysis Is detrimental The kind of paralysis you experience in REM state every night is good for you. You probably didn’t even know you were paralyzed. (If you weren’t freaking out about it before, don’t start now. Whatever you do, don’t think about the xkcd comic that points out that dreaming means going comatose, hallucinating vividly, and then suffering amnesia. Adding paralysis to that list doesn’t sound so bad now, does it?) It’s okay for your legs (and the rest of you) to be paralyzed for a couple hours a night. If it goes on for more than a day, though, you’re going to start to be pretty concerned about some of the logistics. Analysis can be like this, too. When you’ve taken the time to hold still and analyze your business for a couple of hours — even a full working day — before you take action, that’s perfectly healthy. It has probably improved your ability to move forward confidently and with good judgment. If you find yourself analyzing for weeks or months at a time without moving, it’s time to be concerned. How to cure analysis paralysis To cure real paralysis, you generally need the sort of miracle doctor featured prominently in many a popular medical drama, but not so prominently in real-life hospitals. To cure analysis paralysis, though, you just need to check out the recent Third Tribe seminar featuring Sonia Simone and Chris Garrett , where they talk about how to take action on that product launch you’ve been meaning to do, thinking about, analyzing, and never doing. You’ll learn: The product development technique that kills paralysis, moves you to a fast launch, and creates great value for your customers Why “thinking big” can stop you dead in your tracks, and how to get moving again How to use your own “weaknesses” as strengths that move you forward What to do if you don’t have thick skin (and how it can work to your benefit) How to create products that move your customers farther and faster toward their goals. While you’re listening, you’ll find yourself analyzing how to use these techniques in your business. You may also find yourself lulled into a soporific state of bliss, because Sonia’s voice is extremely soothing. And that’s okay. To make sure you don’t get stuck there, though, there’s a Next Action worksheet to help you move forward. Use it. Make your business stronger through movement. Otherwise, I’d have to explain what “atrophy” means. And no one wants that. About the Author: Taylor Lindstrom is a freelance copywriter and the new Assistant Editor for Copyblogger . This is her first Copyblogger post. P.S. To snag Chris and Sonia’s interview, and instant access to 15 more cutting-edge seminars that will move your business forward (with new seminars added every month), join the Third Tribe today .

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Is Spiritual Business a Contradiction in Terms?

With all the beads, prayers, affirmations, “laws of abundance,” and other woo-woo business accoutrements flying around these days, you’d think there’s some fire sale promotion going on spirituality. Maybe it’s the rough economy, or the unsettling pace of change. Business seems to be getting more and more difficult, and support is hard to come by. When you’re struggling, the idea of having the unseen realms backing you is pretty appealing. But can getting more spiritual really help your business? For some of us, spirituality is everyday stuff. It’s how you relate to the world, in business just as in all other things. It’s what’s for lunch. As the Zen master Suzuki Roshi said, it’s “Nothing special.” For others, spirituality in the realm of business can seem profane, inappropriate, or just plain bizarre. So which is it? Is spirituality the missing leverage point in business — or is it just plain wrong to use spirituality to get what you want? What the Heaven is spirituality? Spirituality is one of those words that can be tricky to define. The Oxford American Dictionary defines it as: … of, relating to, or affecting the human spirit or soul as opposed to the material or physical things. I would define spirituality as any connection we feel to a greater purpose, existence, or reality than ourselves. It means there is a core Oneness that everything comes from and everything returns to. Ever been in love? You know what I’m talking about. Things spirituality doesn’t really work for On a power trip? Spirituality is not going to get you world domination. If you want to manipulate people into doing something that’s not in their best interest, your connection to love and all-that-is ain’t gonna help you. Because spirituality isn’t a tool or technique, you can’t “use” it like that. When people describe their spiritual experiences, they tend to use words like: “awe-inspiring” “humbling” “connected to everything” “full of love” “deep trust and peacefulness” If you’re trying to trick people into spending money on something worthless, it’s pretty doubtful those words describe your state of mind. But hold on … something seems familiar here. Copywriting, business, and spirituality Here are a couple of key themes about copywriting and sales that you’re probably familiar with if you’re a regular Copyblogger reader: You’ve got to believe in yourself and your product . You need an attitude of service . Rather than talking endlessly about yourself, you have to listen to your readers and engage them in conversation . You have to care about your audience . Great salespeople and marketers, the ones you feel good about and look up to instead of feeling slimed by, have this combination of confidence and humility, caring and willingness to deliver on their promises. Are you starting to see what I’m seeing? Maybe this spirituality thing could be helpful after all I don’t know about you, but that sounds like an amazing way to spend my time. To be awe-inspired by the presence of the people you are wanting to help, to be humble and not distracted by trying to be something or someone you’re not, to feel connected to everything and full of love. And to have it all grounded in deep trust and peacefulness. If your blog posts, tweets, products, content, conversations, and connections reflected that sort of approach, what would that do for your business? Or for that matter, for your life? Spiritual teacher soup Listen, I may have been designated as a master teacher in my spiritual lineage. I may have years of spiritual practice behind me. But let me tell you, all I need is a bunch of cool people to launch cool things while I’m sitting on the sidelines and all my internal voices get going. I’m an incompetent booby. I’ll never catch up with those guys. Maybe what I do doesn’t matter anyway. I get worried and upset and angry. The usual things that I’m tempted to do in moments like that (work harder, be brilliant, eat too much ice cream) tend to be completely ineffective. In fact, they leave me feeling even worse. Maybe you’re the same. You end up doing crazy things. Like buying yet another high-priced program when you already know what to do. Or launching a sales page that feels like it was written by a sleazy car salesman. Or retreating into a corner, too paralyzed and overwhelmed to do anything at all. That’s one of the very useful things about spiritual practice. My practice allows me to drop all of those thoughts very quickly, saving me from acting on those impulses, from sabotaging myself or scaring off our clients. It allows my heart to drink the love, peace and groundedness it thirsts for. That’s the real payoff. The side effect? I’m more on-point with what I’m doing. Efficient, effective, connected. Mother Teresa — you know, that once-unknown little nun who mobilized tens of thousands of people to care for the poorest of the poor, and trotted the globe bringing in millions of dollars and creating a legacy that has lasted far past her death? She insisted that everyone associated with her Missionaries of Charity spend precious hours in spiritual practice every day, even when there was the pressing need of dying and starving people all around. Why? Because getting stuff done simply wasn’t enough. Ticking items off a to-do list is draining. But understanding that what you do and who you are into the world is an expression of profound love and caring — that’s when miracles happen. It worked for her. It works for my business and our clients. It can work for you, too. Have your spirit call my spirit, they’ll do lunch As the great Sufi sheikh Ibn al Arabi said, All streams lead to the Ocean. There are a million ways to connect to spirit. Some are organized, some are eclectic. Some are communal, some personal. All, hopefully, are grounded in love and service. I share my Sufism with two poets you may have heard of, Rumi and Hafiz . Sufis talk about Remembrance as a spiritual practice. That this connection with spirit is not something to cross off a to-do list or a technique to be mastered, but an essential part of who you are that is simply to be Remembered. What if you were to stop in the middle of your busy day, right in the middle of your never-ending task list, right in the middle of the sales page copy or blog post you’ve been pushing uphill, and took time to speak to your heart and ask it to remember? To remember that love and connection are essential to your business. To remember that you aren’t alone, and that you don’t need to be anyone other than who you are. To remember that it’s okay to be humble and in service, and that you are cared for deeply. No one has to watch you do this. If you want help, I did a short audio to guide folks, Ack! Where’s My Heart? Stop working so hard. Use all of that tremendous will power and individual force that you’ve been given to ease off the gas pedal and just stop. Stop. Breathe. Remember love. When you step on the gas again, you just might find it easier to do whatever you were struggling with before, and making bigger ripples once it’s out there. Who, after all, can resist love? About the Author: Mark Silver helps entrepreneurs and small business owners who want to make a difference, but also need to make a profit. Check out his website and blog at Heart of Business , follow him on Twitter , or take the free Remembrance Challenge .

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The Writer Runs This Show

We have the technology. We have the business skills. We have virtual ink by the barrel . The writer runs this show. We’re the ones who command the attention. We’re the ones who create the engagement. We’re the ones who influence what people think and do. The writer runs this show. We won’t toil in obscurity waiting for a green-light . We won’t submit to “creativity” by committee. We won’t accept meager pay while others cash in our copyright. The writer runs this show. If you won’t read until your eyes blur. If you won’t write more to write well . If you won’t invest the blood, sweat, and tears . . . Then you’ll have to work with real writers. And pay those writers exceptionally well. If they have the time, that is. Because the writer runs this show. About the Author : Brian Clark is founder of Copyblogger and co-founder of Thesis , Scribe , Premise , Third Tribe , Lateral Action and Teaching Sells .

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5 Reasons Why Trying to be Successful Will Keep You Poor

Dave Navarro wrote recently that worrying about what you’re doing (or not doing) is the surest way to keep you poor and unsuccessful. It’s a cracking article with a heap of good points, one of them being that the key difference in the way successful people operate is that they see failure as an integral part of the process of achieving success. That’s true. Unless you plan on spending all your time underneath your duvet, failure is in your destiny. Trying to minimize or avoid failure will not help you be successful. But here’s the thing. Trying to be successful will not help you actually become successful, either. The problem with success You’re probably here because you want to be a successful person. You want the material and emotional benefits that come with that. That’s awesome and I want it to happen for you. But while there’s nothing wrong with success, there are five important reasons why success for its own sake is the wrong focus: 1. Success is a moving target Be honest, what’s success for you? Is it about launching a product and having people buy it? Is it about having respect from your peers and mentors? Is it about doing what you love so you can care for your family? Too many people don’t create their own definition of success. They chase an idea they’ve patched together from what they’ve read, observed, or think they should be aiming for. Do you know the feeling of not being wholly convinced that you’re pursuing the right success for you, but you’ve carried on regardless? That’s not how real success is achieved. Because even if you’re outwardly successful, you’ll feel disconnected from it. Achieving the wrong kind of success will always feel hollow. 2. Success is the wrong motivator It’s too often based on extrinsic factors — the things you believe success can deliver. Whether it’s physical goods, the feeling that you’ve “made it,” or thinking you’ll be free of worry and stress, these are all externalized projections about what a successful lifestyle will bring you. When you make decisions based on an external motivator, it’s much easier to second-guess yourself. Motivation that comes from within is much more grounded and more powerful. 3. Success isn’t here, now If you’re working hard to make something happen, it’s easy to dream about the moment you become successful. We all tend to fantastize about that big pay-off for all our hard work. That kind of success is always elusively around the next bend. Just a few more weeks or months away. Just a bit more work, and you’ll finally be successful. But what about now? What’s stopping you from feeling like a success right now, this very moment? Waiting for success in the future takes you out of the game in the present. 4. Success does not eliminate worry or fear Being successful does not change how your brain works. Success often increases worry and fear, as you question how you can repeat it or worry about losing it. What eliminates worry and fear is shifting the patterns of thinking that result in self-doubt and second-guessing. 5. Success is limited by confidence Perhaps most important, any success you might experience is limited by your self-confidence . If success is achieved by taking repeated, meaningful action, then what happens if you’re not confident enough to take the actions that scare the crap out of you? What will you do when things go wrong? Without confidence, you’ll be more inclined to retreat, beat yourself up, and reinforce a negative self-image. Nasty. Placing your efforts on being a “successful person” is putting energy into the wrong place. It’s allowing in the complications I’ve listed above (and there are more that I haven’t listed) and ignoring how you’re thinking about what you’re doing and how you’re doing it right now . Instead, what I’m suggesting is that you place your focus squarely on becoming a confident person, rather than a successful one . To borrow from Dave’s article: Success is not a person. It’s an event. Shift your thinking from being a successful person to a confident one, and you’ll experience more success events and more failure events, both of which have abundant rewards. Here’s how to do it, right now. Engage, today I’m always banging on about playing a game that matters , for the simple reason that it forces you to deeply engage with something that has personal meaning. It aligns your efforts with what matters to you and ensures that you’re intrinsically motivated to play to the best of your ability. If you want to be the best tennis player you can be, it will only really happen if you get enjoyment from the act of playing tennis . Start off with the aim of winning a shiny cup and you’re setting yourself up for struggle and second-guessing. Forget the rules, just play Rolling around in your head are expectations about what you can and can’t do, should and shouldn’t do, must and mustn’t do. Then you add in all the expectations you have about other people. And most brain-numbing of all, you have expectations about what other people expect of you . Forget all of that and just play. The best tennis players aren’t darting around the court thinking about how they should play the game. They use natural ability and learned skills and strategies to play to their best level. Take confident action Confident action is about making deliberate choices. Confident action is using your values, strengths, and talents to support your decisions and the actions that follow. Confident action is trusting yourself to make the next decision, no matter how this one turns out. Listen to the voices Those voices in your head can be confusing, but you need to listen to them (unless they’re telling you to set fire to the town hall), because that’s the only way to recognize what’s real and what’s imagined. You don’t want to let those voices control your thinking, or you’ll be running in circles forever. But you do want to start paying attention to them, noticing the difference between the voice of fear and one of your best assets, your intuiton. It’s by acknowledging what goes on in your head that you learn about what serves you well and what holds you back. You learn the voice of imagined fear , you learn the voice of solid doubt (and can take appropriate action in response to those risks), and you learn the still, quiet voice of intuition that will always tell you what you need to know. Decide what’s important Don’t shoot the messenger, but things will go wrong and you will screw up. The good news is that you always get to choose how you think about what goes wrong. A screw-up is only a big deal if you decide it is. By looking at it in a different way, there’s no need to retreat or beat yourself up. Plus, simply because you’re intrinsically motivated by playing a game that matters, the idea of “failure” has far less power than if you’re extrinsically motivated, and sometimes the power of “failure” disappears completely. You get to decide what’s important. The real difference that makes success happen Don’t think in terms of successful people or unsuccessul people. We all experience success and failure throughout our lives — remember, success and failure are not people, they’re events . People experience success because they’ve achieved a level of natural self-confidence that allows them to take meaningful action. They’ve achieved a level of natural self-confidence that allows them to trust their behavior, rather than focusing on the outcome of that behavior. I want to know what you think. How do you see confidence and success? Let us know in the comments. About the Author: As a leading confidence coach with clients around the world, Steve Errey has a reputation for talking sense and getting results. Get more from him at The Confidence Guy .

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5 Reasons Why Trying to be Successful Will Keep You Poor