5 Reasons Why Trying to be Successful Will Keep You Poor

Dave Navarro wrote recently that worrying about what you’re doing (or not doing) is the surest way to keep you poor and unsuccessful. It’s a cracking article with a heap of good points, one of them being that the key difference in the way successful people operate is that they see failure as an integral part of the process of achieving success. That’s true. Unless you plan on spending all your time underneath your duvet, failure is in your destiny. Trying to minimize or avoid failure will not help you be successful. But here’s the thing. Trying to be successful will not help you actually become successful, either. The problem with success You’re probably here because you want to be a successful person. You want the material and emotional benefits that come with that. That’s awesome and I want it to happen for you. But while there’s nothing wrong with success, there are five important reasons why success for its own sake is the wrong focus: 1. Success is a moving target Be honest, what’s success for you? Is it about launching a product and having people buy it? Is it about having respect from your peers and mentors? Is it about doing what you love so you can care for your family? Too many people don’t create their own definition of success. They chase an idea they’ve patched together from what they’ve read, observed, or think they should be aiming for. Do you know the feeling of not being wholly convinced that you’re pursuing the right success for you, but you’ve carried on regardless? That’s not how real success is achieved. Because even if you’re outwardly successful, you’ll feel disconnected from it. Achieving the wrong kind of success will always feel hollow. 2. Success is the wrong motivator It’s too often based on extrinsic factors — the things you believe success can deliver. Whether it’s physical goods, the feeling that you’ve “made it,” or thinking you’ll be free of worry and stress, these are all externalized projections about what a successful lifestyle will bring you. When you make decisions based on an external motivator, it’s much easier to second-guess yourself. Motivation that comes from within is much more grounded and more powerful. 3. Success isn’t here, now If you’re working hard to make something happen, it’s easy to dream about the moment you become successful. We all tend to fantastize about that big pay-off for all our hard work. That kind of success is always elusively around the next bend. Just a few more weeks or months away. Just a bit more work, and you’ll finally be successful. But what about now? What’s stopping you from feeling like a success right now, this very moment? Waiting for success in the future takes you out of the game in the present. 4. Success does not eliminate worry or fear Being successful does not change how your brain works. Success often increases worry and fear, as you question how you can repeat it or worry about losing it. What eliminates worry and fear is shifting the patterns of thinking that result in self-doubt and second-guessing. 5. Success is limited by confidence Perhaps most important, any success you might experience is limited by your self-confidence . If success is achieved by taking repeated, meaningful action, then what happens if you’re not confident enough to take the actions that scare the crap out of you? What will you do when things go wrong? Without confidence, you’ll be more inclined to retreat, beat yourself up, and reinforce a negative self-image. Nasty. Placing your efforts on being a “successful person” is putting energy into the wrong place. It’s allowing in the complications I’ve listed above (and there are more that I haven’t listed) and ignoring how you’re thinking about what you’re doing and how you’re doing it right now . Instead, what I’m suggesting is that you place your focus squarely on becoming a confident person, rather than a successful one . To borrow from Dave’s article: Success is not a person. It’s an event. Shift your thinking from being a successful person to a confident one, and you’ll experience more success events and more failure events, both of which have abundant rewards. Here’s how to do it, right now. Engage, today I’m always banging on about playing a game that matters , for the simple reason that it forces you to deeply engage with something that has personal meaning. It aligns your efforts with what matters to you and ensures that you’re intrinsically motivated to play to the best of your ability. If you want to be the best tennis player you can be, it will only really happen if you get enjoyment from the act of playing tennis . Start off with the aim of winning a shiny cup and you’re setting yourself up for struggle and second-guessing. Forget the rules, just play Rolling around in your head are expectations about what you can and can’t do, should and shouldn’t do, must and mustn’t do. Then you add in all the expectations you have about other people. And most brain-numbing of all, you have expectations about what other people expect of you . Forget all of that and just play. The best tennis players aren’t darting around the court thinking about how they should play the game. They use natural ability and learned skills and strategies to play to their best level. Take confident action Confident action is about making deliberate choices. Confident action is using your values, strengths, and talents to support your decisions and the actions that follow. Confident action is trusting yourself to make the next decision, no matter how this one turns out. Listen to the voices Those voices in your head can be confusing, but you need to listen to them (unless they’re telling you to set fire to the town hall), because that’s the only way to recognize what’s real and what’s imagined. You don’t want to let those voices control your thinking, or you’ll be running in circles forever. But you do want to start paying attention to them, noticing the difference between the voice of fear and one of your best assets, your intuiton. It’s by acknowledging what goes on in your head that you learn about what serves you well and what holds you back. You learn the voice of imagined fear , you learn the voice of solid doubt (and can take appropriate action in response to those risks), and you learn the still, quiet voice of intuition that will always tell you what you need to know. Decide what’s important Don’t shoot the messenger, but things will go wrong and you will screw up. The good news is that you always get to choose how you think about what goes wrong. A screw-up is only a big deal if you decide it is. By looking at it in a different way, there’s no need to retreat or beat yourself up. Plus, simply because you’re intrinsically motivated by playing a game that matters, the idea of “failure” has far less power than if you’re extrinsically motivated, and sometimes the power of “failure” disappears completely. You get to decide what’s important. The real difference that makes success happen Don’t think in terms of successful people or unsuccessul people. We all experience success and failure throughout our lives — remember, success and failure are not people, they’re events . People experience success because they’ve achieved a level of natural self-confidence that allows them to take meaningful action. They’ve achieved a level of natural self-confidence that allows them to trust their behavior, rather than focusing on the outcome of that behavior. I want to know what you think. How do you see confidence and success? Let us know in the comments. About the Author: As a leading confidence coach with clients around the world, Steve Errey has a reputation for talking sense and getting results. Get more from him at The Confidence Guy .

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5 Reasons Why Trying to be Successful Will Keep You Poor

How to Build a Successful Business With a Small Audience

More subscribers. More traffic. More followers. It’s easy to get caught up in the race for more. More is better, right? We all want our businesses and blogs to grow. But not all growth is ideal or even beneficial. Sometimes blind growth can be harmful. More contacts and more eyeballs doesn’t always mean better eyeballs . Would you rather have 1,000 people’s eyes completely glued to everything you do, or 100,000 with an attention span rivaling a fruit fly on amphetamines? More traffic isn’t always better either. New traffic is great, but if 99% leave without subscribing or taking some kind of desired action, does it really matter? Wouldn’t you rather have a few new followers join you every day as lifelong customers, than a few thousand who window-shop and quickly move on? How big is “big enough?” Have you thought about this? Incredible size easily leads to overwhelm of too many good ideas . I’m sure there are quite a few “big people” out there who wish their businesses were smaller and simpler. It’s not that growth is bad Growth is natural. If your product or service is first-rate, if your content is terrific, if you spend lots of time building quality relationships, and if you learn to effectively promote yourself, you’re going to grow. But we could always do more. We hit one milestone number and immediately we start wishing for the next. We have this idea that in order to be successful we need to be as big as possible. So is that really true? I don’t think so. Charlie Gilkey has a blog of just over 3,000 subscribers. And with this relatively “small” following, he has had no problem carving out a niche for himself helping creative entrepreneurs launch and develop their products. He regularly partners with peers who have five times or more the size of audience he has. Adam Baker runs another profitable, agile business with a few thousand subscribers. He’s managed to stay lean enough to travel the world with his family while he runs his business. Yusuf Clack has built a successful business by targeting a small niche and speaking to them in a way that no one else has. He doesn’t have a huge online following. But he has a passionate one. These are just a few of the many people out there who are doing quite well with a relatively small but highly engaged audience. How exactly do you make this work? Instead of playing for numbers, you play for depth. Think knock-out punches instead of a torrent of annoying fly-swatting jabs. Okay, maybe that’s a bad analogy, you don’t make friends by hitting them in the face. How about if I just tell you a few ways to deepen your reach? Do less, better. It’s much easier to make an impression when you focus on doing a few key things incredibly well. Become known for helping people by doing something amazing. Create high-value products and services. If your product price range is under $20, you’ll have to move a ton of inventory. But if you focus on valuable, higher-priced products (like awesome consulting or private training) you won’t need as many clients. Make more intimate connections. You can create a deeper connection with someone in a five-minute phone call than you can in five months of twitter conversation. The more you can connect on the phone and in person, the better, and the more likely you’ll create relationships that go beyond the surface level. Build a referral based business. When your focus is on people (not just numbers), more people will want to refer you to their friends and peers. This means you need to offer excellent customer service and you need to always exceed expectations. Also, if you have a service or product that complements someone else’s, it will be a natural fit for them to refer their people to you. Make yourself accessible. So many people create unnecessary distance between themselves and the people they help. They have filters, gate keepers, and barriers to communication. One benefit of staying small is it’s much easier to engage with your audience. Show that you’re someone who really cares and wants to help. The more you do that, the greater depth of connections you will build. The more you focus on depth, the more you realize that breadth is only relevant to a point. If you become obsessed with growth for its own sake, it can be hard to keep perspective. Sometimes being small is just fine. Sometimes, in fact, it’s fantastic. About the Author : Jonathan Mead is a martial artist and self development writer. He just released a guide called The Dojo that helps you get amazing things done before most people finish breakfast.

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How to Build a Successful Business With a Small Audience

8 Reasons Rich People Hate Their Lives

A young woman discovers in college that she is driven by a burning desire to succeed. She starts a business, struggles, goes through some lean years. Eventually her hard work begins to pay off. She has a good year. Then, a great year. The year after that blows the doors off. She gets everything she’s worked so hard for. The prestigious client list. The Armani wardrobe. The BMW. The gorgeous house in the most expensive part of town. The money pours in, almost effortlessly. More money than she ever dreamed she could have. How do you fill in the end of this story? Most of us end this one with: But the more she succeeded, the less fulfilled she became. She shortchanged all of her personal relationships. The harder she worked, the less happy she became. Finally, she realized that her success was hollow. But by now she was addicted to the high income, and it was too late to turn back. But what if we could write a better ending? Early on, she refused to become a captive of her business. Even in the tough times, she took six weeks of vacation a year, knowing that when she made time for herself, she became an ever-sharper businessperson. As the business became more successful, she traveled the world with her family and friends. She was profoundly grateful never to have had a “normal” job, which would have made it hard to spend serious time with her family. The harder she worked, the happier she became. She launched a foundation to help kids from poor backgrounds create businesses of their own. She became a serious painter. She went back to school and earned a master’s in philosophy. Everything she did to nurture her life seemed to strengthen her business. She was terribly grateful to have caught that initial spark early, and to have acted on it. The first story makes a better made-for-TV movie It feeds our stereotypes. It reinforces our fear of success . It reassures us that we were right never to act on those dreams we had. The second story is a lot more enjoyable to live. Both stories are realistic. If you choose to create a business, large or small, you get to write the story. You decide where you’ll put your focus, what you’ll spend your time and attention on. I’d love to help you write a better story These two stories fascinate me. I’ve known both of these women. I’ve watched them work, watched what they struggle with and what seems to come easily to them. I’ve made an obsessive study of what makes some successful people love their lives, and what makes some utterly miserable. This obsession, like most of my obsessions, ended up as an extended piece of writing, which I’d like to share with you. It’s called The 8 Reasons Rich People Hate Their Lives (PDF) . The report explores some questions that fascinate me: Why taking ethical shortcuts won’t just make you hate yourself, it can also tank your business. Why improving your weaknesses is a loser’s game. How being driven by your ideals can wreck your life, and what to focus on instead. Why some multi-millionaires are still poor, and how you can become wealthy no matter what your income. The reason so many smart and talented people are miserable, and the simple mindset shift that would make them happy again. How to deal with the loneliness that success can bring. Why a wise entrepreneur puts family and friends first. The self-destructive behavior that’s as dangerous as driving drunk, and why it can destroy your business and your life. The report could just as easily be called The 8 Reasons (Some) Rich People Love Their Lives . Because that’s the part that really interests me. How to play the whole game to win — not just the financial part, but the living part as well. If this is a topic that interests you, I hope you’ll check out the report. It’s totally free, you don’t even have to leave your email address. And if you find the report valuable, please share it with people you care about. Rather than writing your business story as a sappy melodrama, let’s write something for you that’s a lot more satisfying, a lot more appealing, and a lot more fun. Download The 8 Reasons Rich People Hate Their Lives. About the Author : Sonia Simone is Senior Editor of Copyblogger and co-founder of Inside the Third Tribe .

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Johnny’s Copyblogger Wrap-Up: Week of March 22, 2010

I know what you’re thinking. Here you thought it was Saturday, and yet there’s a new post on Copyblogger. So either you’re drunk, or it’s actually a weekday and you stayed home by mistake and now you’re going to get fired and lose the family farm. Or maybe this is a new feature. Maybe each Saturday, I’m going to run down the week’s posts for you in my own inimitable style so you can see what you may have missed in concise little blurbs. Think of it as the Readers’ Digest or Cliff’s Notes version of copywriting and content marketing . . . on crack. Here’s what happened this week on Copyblogger: Monday: The Ancient Persuasion Tactic Behind “But Wait, There’s More!” I was really happy on Monday to be greeted with a photo of the ShamWow guy as Brian Clark told us how to use the power of dirimens copulatio – the ancient art of “turning up the volume” on an offer – to improve salability. Brian tells you why this old-school persuasion technique was adopted by the informercial industry, and how to use it in non-ShamWow ways for yourself. By the end, the person reading your copy should be saying, “He’s tripled the number of Ronco juicers I’ll get, he’s cut the cost in half, and he’s providing the inside-the-shell egg scrambler for no extra cost! I can’t afford not to buy it!” And then if you’re my mother, you buy whatever it is and put it in the basement and drape laundry over it. But wait, there’s more! Read the full post here. (This post also made me miss Billy Mays . Can you imagine how loudly he could have sold ShamWows? You’d be like, “Man that guy’s loud. I really need to get some of these.”) Tuesday: Why The New FTC Guidelines May Become Your Best Friend It does my heart good to see posts like this one by Barry Densa, about FTC guidelines that are going to make life obnoxious for flashy, deceptive marketers. Copyblogger readers, on the other hand — who typically are of the more ethical, more transparent Third Tribe mindset — are probably going to benefit from restrictions such as: No more one-in-a-million case studies used as if they were typical results No more seemingly impartial reviews that are actually paid affiliate endorsements The net effect? Marketers are going to have to become more honest. Read the full post here. Wednesday: The Sales Boosting Logic of the P.S. Finally, Sean D’Souza has given me a legitimate reason to throw a “hey, by the way” at the end of my marketing emails in the form of a P.S. Because I like to do that, but needed someone to tell me it was cool. Basically, the idea is that in any longish sequence of points or ideas, your reader’s brain only has enough energy to remember the first thing, the most unusual thing, and the last thing. Lazy, inefficient brain. Sean tells you how to use the indubitable post script to inject valuable, memorable information into your reader’s mind as the last thing. And this part will really bake your noodle . . . sometimes the P.S. is the first thing people read after the headline. Read the full post here. P.S: Mitch Hedberg said, “I like to end my letters by writing, ‘P.S.: This is what part of the alphabet would look like if Q and R were eliminated.’” Thursday: The Bobby McFerrin Plan for Creating A More Remarkable Business I’ll have to admit that when I saw the title, I immediately figured Pamela Wilson was going to tell us that where business is concerned, the message is: Don’t Worry. Instead, maybe, as an alternative, we could Be Happy. But you know what they say about figuring . . . it makes a fig out of me and . . . erm, nevermind. See, it turns out that Bobby M. holds a unique kind of concert. He doesn’t plan what he wants to sing or do in advance. He doesn’t have a band, or traditional backup singers, or hired dancers, or anything else. He doesn’t define his audience’s experience, and then perform for them. Instead, he performs with them, and Pamela reveals how you can do the same with your customers or clients. I guess you could also toss in there some Not Worrying and a dash of Being Happy too. But that’s just my own suggestion. Read the full post here . Friday: The Difference Between Salad and Garbage Thank God Sonia had this post online before lunch, because it saved me from embarrassment and an encounter with E.coli poisoning. Frank Kern or Dan Kennedy or one of those guys said, “The difference between salad and garbage is timing.” In this case, we’re talking about the timing of any offer you’re making to a prospect. Insurance advice when you’re not interested in getting new insurance? Garbage. Insurance advice when you’re looking for help navigating the labyrinthine maze of insurance offers and trying to choose a plan? Salad. Sonia reveals how to provide more salad and less garbage through content and specialization. She also shows how, unlike real-world garbage, offers for products and services can go from stinky trash to fresh and tasty salad by staying in front of prospects on a regular basis. You know, you’ve really got to feel for real-world garbage — always refusing to move on, always pining for its younger salad days. Read the full post here . About the Author: Johnny B. Truant has a dumb blog at JohnnyBTruant.com . You should also really check out his Jam Sessions with Charlie Gilkey, because they’re filled with tasty informational nuggets that will make your business better.

copyblogger Johnny’s Copyblogger Wrap Up: Week of March 22, 2010

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Johnny’s Copyblogger Wrap-Up: Week of March 22, 2010