Copyblogger Weekly Wrap: Week of September 27, 2010

Those who stalk me (and you know who you are) know that I’ve been talking a lot lately about “ Storyselling ,” which is a way to sell stuff using stories. But nothing is infallible, so I wanted to publicly announce some flaws I’ve found with it: Don’t use Storyselling with the police. Tell them about Uncle Phil’s hairpiece and they’ll still put you in jail for running over a Photomat booth with a city bus. (Don’t ask how I know this.) Don’t tell your story after being pushed off a building by the person you were trying to convince not to push you. Tell it before. After is too late. It’s amazing how many people get this one wrong. Don’t watch The Story of O with your grandmother, unless you enjoy uncontrolled squirming. Now, with that out of the way, let me tell you the story of what happened this week on Copyblogger: Monday: 50 Can’t-Fail Techniques for Finding Great Blog Topics I could give you an elaborate summary of this one, but really, the title says it all: it’s a collection of 50 can’t-fail techniques for finding great blog topics. Instead, I’ll spend this summary talking about Hollywood gossip. So… do you guys think Lady Gaga is a dude? Read the full post here . Tuesday: Want People To Read Your Sales Page? Make It Scannable To prove how true this post is, I scanned it only briefly to write this summary, and did so while driving a race car off a cliff. A lot of people are like me, so if your sales page is full of dense text that requires people to read every word, you’re going to turn us off. Also, after scanning this post, I’m pretty sure it was about waffles. Read the full post here . Wednesday: 8 Bad Habits that Crush Your Creativity And Stifle Your Success I totally get this one. Most people have the potential to be creative, but they do these 8 things that stifle creativity and make them boring. Don’t want to be boring? Then stop doing these 8 things, and also get a multicolored hat with a feather. Read the full post here . Thursday: Scribe 3.0: SEO Made Simple Hey, everyone, Scribe just got even better! I like Scribe. It’s cool for people like me who hate SEO because they think it gets in the way of your writing style, but then you get Scribe and it goes all ninja and suddenly you’re ranking well and life is grand. NOTE: Scribe does not include a pair of those little ninja slippers, exploding powder, or those shiny little stars you throw at people. Yet. Read the full post here . Friday: Why Getting Attention Won’t Make You Rich I was in a pink full-body suit, climbing the Sears Tower to drop lemons on pedestrians when I read this post — and just in time. Attention may be the first step to building a lucrative business, but it’s not the only one. In this post, Sonia Simone outlines what else you need to do in order to convert attention to currency. For me? I’m selling “I got hit with a lemon by a pink guy and all I got was this lousy t-shirt” t-shirts. Read the full post here. This week’s cool links: Signs That Blogging is Not Only Alive, But More Critical Than Ever : Think that blogging is dead? Um, no. That would be a stupid thing to think. Digg Founder “Burned Out,” May Leave by End of 2010 : Kevin Rose has had it, and reading this, I think I’d be expecting a “postal” reaction out of him. Can we get Pete Rose in there instead? Trouble Choosing a Niche? Start a Personal Blog : If you’re not sure what to blog about, Darren Rowse suggests starting a personal blog as a testing ground. (Note to self: It’s possible to have a business blog that isn’t all about yourself? Strange, but possibly true.) 14 Incredibly successful ways to stand out from the crowd : Like monster * posts? This one about finding a way to stand out in an otherwise crowded space will suit you well. * Does not contain Cookie Monster. ‘Cluetrain Manifesto’ Comes True In Age of Twitter, Facebook : The book The Cluetrain Manifesto , written in 2000, is totally being proven true a decade later. (Also, it describes a train on which you can play the game “Clue.” My money is on Professor Plum in the parlor with the candlestick.) About the Author: Johnny B. Truant wants you to know that his new course Storyselling 101 is half price this weekend and says “You should totally get it now.”

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Copyblogger Weekly Wrap: Week of September 27, 2010

How to Find Thousands More Prospects for Your Business

Ever wonder why conversion rates are so low? A “good” sales page will usually convert between 1 and 5 percent of its readers. Those numbers vary wildly depending on about a zillion factors, but that’s the middle of the bell curve. So that means between 95 and 99 percent of people reject what you’ve got to offer. Seems a little depressing when you look at it that way, right? So are those 95–99 percent just a write-off, a necessary cost of doing business? Do you have to do the work and/or spend the money to get nearly prospects to make 1 sale? Not necessarily. Note: No actual statistics were harmed, or even used, in the writing of this post. In other words, these numbers are theoretical. Use them to illustrate the principle, and for back-of-the-envelope planning. The real numbers always come from your own business and your own individual situation. The desperate buyers strategy According to sales strategist Chet Holmes, at any given time, about 3 percent of your market is in active buying mode. So if you sell furniture, about 3 percent of adults in your town are looking for some piece of furniture right now. If you sell fancy cages for naked mole rats, about 3 percent of naked mole rat owners are in the market for a new cage. Traditional internet marketing is all about finding this 3 percent. The smartest Adwords, SEO, and affiliate marketers are all trying to selectively find that 3 percent and weed out the other 97. You can call this the Desperate Buyers Only strategy, which is the title of a very solid program by Alexis Dawes on writing and selling ebooks. The trouble is that the desperate 3 percent are expensive, because everyone wants them. What are called the “converting keywords” (the keywords that are proven to attract the 3 percent who are ready to buy today) are expensive to buy with pay-per-click. Those same keywords are usually highly competitive for SEO , and getting more so every day. You’re competing with thousands of hungry internet marketers for that 3%. It can be done, but you have to be at the top of your game. But there are more buyers out there, if you know how to treat them. The conquer-the-universe strategy Holmes’s research goes on to say that about 7 percent of any given market is receptive to the idea of buying, even if they aren’t actively looking. Given the right offer, they could be talked into it. We could call these our Not-So-Desperate buyers . If you can pull them in, you’ve more than tripled the size of your potential buying pool, going from 3 percent to 10 percent. Another 30-ish percent will buy one of these days, but it’s not on their radar right now. Call them the Not Yets . About 30 percent are mildly turned off on the idea of buying your product. Holmes calls them the Soft No . And about 30 percent are highly turned off. They hate something about your company, or they never pay for information, or their spouse has threatened them with grievous bodily harm if they spend any more money on what you sell. They’re the Absolutely Nevers . What happens if you start creating marketing communication that entices the Not-So-Desperate, the Not Yets, the Soft Nos, and even a few Absolutely Nevers? You can scoop up all of those potential buyers and keep them close until they’re ready for you. You can develop enough trust and rapport to warm up the Not-So-Desperates, and even light a bit of a fire to get them moving today. You can make yourself the natural choice when the Not Yets are ready. You can answer objections and reverse the risk for the Soft Nos, which often turns them into Yeses. And you can even get a handful of Absolutely Nevers to act as your unpaid salespeople. While Absolutely Nevers might never buy themselves, if you’ve set up your marketing correctly, a surprising number of them will pass the word along to someone else who will buy. The product may not be right for them, but they know someone who can use the content . The key is the content net What kind of marketing attracts all the potential buyers, rather than the ones who are hot to buy right now? It has to be marketing that doesn’t look like marketing. Advertising that’s too valuable to throw away. Communication that delivers a real and compelling benefit, with the sales message presented only after you’ve earned the right to sell. Or what we like to call cookie content . And what kind of marketing keeps them around and engaged until they’re ready to buy from you? It has to be marketing that’s delivered over time. Advertising that arrives on a predictable, regular schedule. Communication that’s repeated enough times to develop trust and rapport. And the two best tools for that at the moment are probably a blog combined with an email autoresponder . A content net weaves a nice, friendly web of communication around all the categories of buyers, and keeps them interested. It’s a terrific tool for your Desperate 3%, because it educates them about why you’re the unquestionably perfect choice. But it also takes the other 97% and nurtures them, training them to become your ideal customer. About the Author : Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication .

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Curtis Ng

Feature Product Review:An online entrepreneur, Curtis Ng, commenced his career in the year 2007. Unlike many newbies who wander here and there in order to get make some money but struggles to make even a penny, Curtis understood the game pretty quickly and started making wealth just weeks after he started. Initially, he used to

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Curtis Ng

5 Reasons Why Trying to be Successful Will Keep You Poor

Dave Navarro wrote recently that worrying about what you’re doing (or not doing) is the surest way to keep you poor and unsuccessful. It’s a cracking article with a heap of good points, one of them being that the key difference in the way successful people operate is that they see failure as an integral part of the process of achieving success. That’s true. Unless you plan on spending all your time underneath your duvet, failure is in your destiny. Trying to minimize or avoid failure will not help you be successful. But here’s the thing. Trying to be successful will not help you actually become successful, either. The problem with success You’re probably here because you want to be a successful person. You want the material and emotional benefits that come with that. That’s awesome and I want it to happen for you. But while there’s nothing wrong with success, there are five important reasons why success for its own sake is the wrong focus: 1. Success is a moving target Be honest, what’s success for you? Is it about launching a product and having people buy it? Is it about having respect from your peers and mentors? Is it about doing what you love so you can care for your family? Too many people don’t create their own definition of success. They chase an idea they’ve patched together from what they’ve read, observed, or think they should be aiming for. Do you know the feeling of not being wholly convinced that you’re pursuing the right success for you, but you’ve carried on regardless? That’s not how real success is achieved. Because even if you’re outwardly successful, you’ll feel disconnected from it. Achieving the wrong kind of success will always feel hollow. 2. Success is the wrong motivator It’s too often based on extrinsic factors — the things you believe success can deliver. Whether it’s physical goods, the feeling that you’ve “made it,” or thinking you’ll be free of worry and stress, these are all externalized projections about what a successful lifestyle will bring you. When you make decisions based on an external motivator, it’s much easier to second-guess yourself. Motivation that comes from within is much more grounded and more powerful. 3. Success isn’t here, now If you’re working hard to make something happen, it’s easy to dream about the moment you become successful. We all tend to fantastize about that big pay-off for all our hard work. That kind of success is always elusively around the next bend. Just a few more weeks or months away. Just a bit more work, and you’ll finally be successful. But what about now? What’s stopping you from feeling like a success right now, this very moment? Waiting for success in the future takes you out of the game in the present. 4. Success does not eliminate worry or fear Being successful does not change how your brain works. Success often increases worry and fear, as you question how you can repeat it or worry about losing it. What eliminates worry and fear is shifting the patterns of thinking that result in self-doubt and second-guessing. 5. Success is limited by confidence Perhaps most important, any success you might experience is limited by your self-confidence . If success is achieved by taking repeated, meaningful action, then what happens if you’re not confident enough to take the actions that scare the crap out of you? What will you do when things go wrong? Without confidence, you’ll be more inclined to retreat, beat yourself up, and reinforce a negative self-image. Nasty. Placing your efforts on being a “successful person” is putting energy into the wrong place. It’s allowing in the complications I’ve listed above (and there are more that I haven’t listed) and ignoring how you’re thinking about what you’re doing and how you’re doing it right now . Instead, what I’m suggesting is that you place your focus squarely on becoming a confident person, rather than a successful one . To borrow from Dave’s article: Success is not a person. It’s an event. Shift your thinking from being a successful person to a confident one, and you’ll experience more success events and more failure events, both of which have abundant rewards. Here’s how to do it, right now. Engage, today I’m always banging on about playing a game that matters , for the simple reason that it forces you to deeply engage with something that has personal meaning. It aligns your efforts with what matters to you and ensures that you’re intrinsically motivated to play to the best of your ability. If you want to be the best tennis player you can be, it will only really happen if you get enjoyment from the act of playing tennis . Start off with the aim of winning a shiny cup and you’re setting yourself up for struggle and second-guessing. Forget the rules, just play Rolling around in your head are expectations about what you can and can’t do, should and shouldn’t do, must and mustn’t do. Then you add in all the expectations you have about other people. And most brain-numbing of all, you have expectations about what other people expect of you . Forget all of that and just play. The best tennis players aren’t darting around the court thinking about how they should play the game. They use natural ability and learned skills and strategies to play to their best level. Take confident action Confident action is about making deliberate choices. Confident action is using your values, strengths, and talents to support your decisions and the actions that follow. Confident action is trusting yourself to make the next decision, no matter how this one turns out. Listen to the voices Those voices in your head can be confusing, but you need to listen to them (unless they’re telling you to set fire to the town hall), because that’s the only way to recognize what’s real and what’s imagined. You don’t want to let those voices control your thinking, or you’ll be running in circles forever. But you do want to start paying attention to them, noticing the difference between the voice of fear and one of your best assets, your intuiton. It’s by acknowledging what goes on in your head that you learn about what serves you well and what holds you back. You learn the voice of imagined fear , you learn the voice of solid doubt (and can take appropriate action in response to those risks), and you learn the still, quiet voice of intuition that will always tell you what you need to know. Decide what’s important Don’t shoot the messenger, but things will go wrong and you will screw up. The good news is that you always get to choose how you think about what goes wrong. A screw-up is only a big deal if you decide it is. By looking at it in a different way, there’s no need to retreat or beat yourself up. Plus, simply because you’re intrinsically motivated by playing a game that matters, the idea of “failure” has far less power than if you’re extrinsically motivated, and sometimes the power of “failure” disappears completely. You get to decide what’s important. The real difference that makes success happen Don’t think in terms of successful people or unsuccessul people. We all experience success and failure throughout our lives — remember, success and failure are not people, they’re events . People experience success because they’ve achieved a level of natural self-confidence that allows them to take meaningful action. They’ve achieved a level of natural self-confidence that allows them to trust their behavior, rather than focusing on the outcome of that behavior. I want to know what you think. How do you see confidence and success? Let us know in the comments. About the Author: As a leading confidence coach with clients around the world, Steve Errey has a reputation for talking sense and getting results. Get more from him at The Confidence Guy .

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5 Reasons Why Trying to be Successful Will Keep You Poor