The Foolproof Cure for Weak Content: 4 Ways to Get Some Perspective

When I was fifteen, I wrote a novel. I thought it was pretty good, and daydreamt about literary stardom. Fast forward ten years. I recently found my old notebooks and read that novel over again. And … let’s just say it wasn’t as good as I remembered, and leave it at that. It’s amazing what a difference perspective makes. Usually, you’re not going to be revisiting work from a decade ago. You’re going to be busy trying to get that new website copy done, or that sales page written, or that ebook finished. Problem is, when you’re writing, you’re working at a zoomed-in level. You’re so deeply into the words that you can’t get a grasp on the whole piece. You’re emotionally attached to your work, and even if it doesn’t seem perfect, you simply can’t see any way to change or improve it. Here’s how to zoom back out and get the big picture. 1. Let it rest Ever since I started writing as a teen, I’ve heard this piece of advice. Put your first draft aside for a few days (or at least 24 hours ). Leave it alone. Yes, it’s hard; you’re itching to get your piece finished . You’ll need to plan ahead: give yourself a few days in the middle of a project to take a break. Your unconscious mind will carry on mulling over that project while you’re away from it. When you pick it up again, you’ll come to it afresh. You’ll have new insights. You’ll see different possibilities. Mistakes will jump off the page at you. How long should you put your work aside for? I’d say, the longer the piece, the longer you let it rest. For a blog post, leaving it for a day is probably enough. For a novel, give it at least a couple of weeks — preferably a month. 2. Read as a reader When you pick up your piece again after a break, try to get into the mindset of a reader. Imagine it’s the first time you’ve read this. It helps to make a clear physical break between your writing mode and reading mode. Depending on your project and how you like to work, that might mean: Printing out the whole thing and reading it in a coffee shop Turning it from a word document into a PDF so that you can’t keep changing the text as you read Creating a “real book” version of your manuscript on Lulu Reading through the whole thing in one session While you’re reading, watch out for: Anything vague. Have you assumed knowledge which your real readers might not have? Anything extraneous. It might be interesting to you, but if you can cut it out without losing any meaning from the piece, it should go. In fiction, I ask myself “Is this part of the story?” Anything redundant. When you’re working on a project over a long period of time, you’ll often end up with two similar sections, or very similar phrase or word choices close together. Next to impossible to spot when you’re writing, glaringly obvious to readers. 3. Ask for feedback However great your imagination, you can never truly put yourself in the position of a first-time reader. You know your writing and your topic too well. There’s an easy solution, however: Find some actual readers Ideally, pick people in your target audience. You could try: A writing circle — either a group that meets in real life, or an online one Regular commenters on your blog Participants in a forum or membership site which you belong to (I’m sending out my ebook draft to some fellow Third Tribers this coming weekend) Unless she happens to be a writer too, or typical of your readership, your mom is not the best person to ask for feedback. Ditto for your spouse. They’re likely to be kind rather than constructively critical. When you ask for feedback, be clear about what you want If this is a first draft, you’re not primarily concerned with typos or the occasional clunky sentence. You want to know if whole sections should be cut, or whether your angle works, or if your call to action is clear. I always give my guinea-pig readers a free copy of the finished piece, if appropriate. It’s also nice to offer to reciprocate if they ever want feedback on a writing project. 4. Proofread Once you’re past the revisions stage and into the final version, you’ll need to proofread. Although you can get away with the occasional typo, spelling mistake or grammatical slip in most blog posts, you’ll want to avoid any embarrassing mistakes in your shiny new ebook or your slick sales page. I find that I’m great at finding typos in other people’s work … and awful at spotting them in my own. Usually, I find a long suffering friend to proof-read for me, but if I’m proofreading my own material, this is what helps: Proofread on paper For some reason, it’s easier to spot mistakes on paper than on the screen. Perhaps it’s because we’re more prone to skimming on the screen, or because our eyes glide over any mistakes which the spellchecker hasn’t picked up. Regardless of why , it works. Print out your piece, and go through it slowly with a red pen in hand. Proofread backwards When we read, we rarely take in every word. Uur brain fills in what it expects to see — even if that’s not quite what’s there. (Ever mis-read a headline? Or a billboard?) Reading your work backwards deals with this. You’re forced to look at every single word. It’s a slow and tortuous process, but if you have a piece of work which absolutely must be error-free, it’s the best way to do it. How about you? Do you find it hard to get perspective on your writing? What methods work for you? And have you ever written something which you thought was perfect … until you looked at it again a few months later? Let us know about it in the comments. About the Author: Ali Hale writes about productivity with perspective alongside Thursday Bram on their newly-launched blog Constructively Productive: you can grab the RSS feed here .

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The Foolproof Cure for Weak Content: 4 Ways to Get Some Perspective

Gravity Forms Review: Powerful WordPress Forms Made Simple

People ask me all the time for recommendations on premium WordPress plugins, and I often have nothing to say. With people like Chris Pearson, Sean Jackson, and Tony Clark as partners, if we want WordPress to do something it doesn’t, we build it. Many times the things we build for ourselves end up becoming products and services for you, like Thesis , Scribe and the upcoming Premise . If we have a need for it, we figure odds are you do, too. Luckily, the premium WordPress market has matured to the point that excellent developers are building things we happily buy rather than build. Gravity Forms from Carl Hancock of Rocket Genius is one such product, and that’s why I’m doing my first ever WordPress plugin review for you – I’m that impressed. What is Gravity Forms? In their own words: Gravity Forms for WordPress is a full featured contact form plugin that features a drag and drop interface, advanced notification routing, lead capture, conditional logic fields and the ability to create posts from external forms. Got that? How about once more in English? Basically, Gravity Forms is software that makes WordPress way better by allowing you to empower people to send you any sort of information, and even publish directly on your site in certain circumstances. The plugin adds a “Forms” section to the left sidebar of your WordPress admin area, from which you can quickly access the multitude of things Gravity Forms allows you to do. Let’s look at four of those things: Contact and Support Forms The most basic use of Gravity Forms is your general contact form, which just about every WordPress site has some form of. Whatever the reason people need to get in touch, Gravity Forms makes it easy. But it’s the versatility of what you can do in terms of contact and support forms that makes even this seemingly mundane use of forms exciting. You can create any variety of form, collect any array of data, allow for file uploads, set up notifications to route to different email addresses based on rules you define, and place the form on any page or post at the click of a new button that shows in your posting interface. So think about it. Instead of a lead generation call to action that requires the click of a link to reach a form (2 steps), you place the form itself at the bottom of the post. Conversions go up when the number of steps go down. Plus you can include hidden fields that transmit data like IP address, use conditional form fields that appear only if the preceding responses are a certain value, dynamic pre-population of form fields, and lot of other stuff that opens a world of possibilities beyond the boring old contact form. Surveys and Polling That versatility goes way beyond contact and support forms. Gravity Forms allows you to quickly build surveys and reader polls with open-ended text fields, drop down menus, checkboxes, numerical fields, and multiple-choice questions. You can create lengthy reader survey forms in minutes that provide feedback on a regular basis. Even cooler is simply popping in a quick multiple-choice poll at the bottom of your post for instant data in a format that in many cases will be more useful than free form blog comments. And don’t forget the conditional form fields. If someone chooses a certain option from a drop down or multiple-choice question, you can then ask follow-up questions based only on that response. Pretty cool functionality that you usually have to buy separate survey software to get. Guest Post Submission Guest posting is one of the best methods of building quality back links for bloggers and other content creators. The win for the publisher, of course, is additional quality content from other sources, but it can become a management pain to keep up with the submitted content, much less format it and post it. With Gravity Forms, you can create a guest post submission page that allows regular and prospective guest writers to “post” outside of your WordPress admin area. You create a form that contains all the regular post fields (title, image, body, excerpt, category… you can allow all or just the areas you want), and the content submission become a draft post inside WordPress. You get instant guest content organization while also reducing the normal workload that accepting guest posts involves. For many busy bloggers, this feature is worth the price of admission alone. User-Generated Content Okay, here’s where things get really interesting. Using the exact same functions that allow you to accept guest posts, you can allow user-generated content on your site that goes way beyond comments. Or you can build a review, Q&A, or wiki-style site using nothing more than WordPress. This is an amazing site-building breakthrough in my opinion. For example, using Thesis and Gravity Forms, you could build a local hotel review website without writing a single line of code. The layout of the site and the user posting mechanism would all be built point-and-click, drag-and-drop from inside your WordPress interface. Time to kick your imagination into high gear. And Gravity Forms allows you to do much more than what I’ve highlighted in this review. Lifetime Support and 25% Off I bought Gravity Forms with my own money for my own personal use, with no intention of promoting it. As soon as I understood how powerful it was, however, I asked Carl Hancock if we could become a marketing partner. Carl said sure, but he also told me that they were changing their support offer as of April 1, 2010. The original deal was Gravity Forms came with lifetime support at no extra charge, but they were changing to an offer that limited the initial support period to a year, beyond which you’d have to pay more to continue to get support. I asked Carl if he would consider extending the deadline to May 1st so I could get you all in on the better deal. Carl again said sure. Then because I’m a slacker busy person, I missed the May 1 deadline too… and had to plead for another extension. Carl not only said sure once again, he threw in a 25% discount for Copyblogger readers who use a special promo code. So here’s what you do: Go to the Gravity Forms website and explore all the features and details. Select the plan that’s right for you – the 1-site, 5-site, or Developer option. Use the promo code LIFETIME when you check out. Get this done before May 8, 2010, or the deal goes bye bye. Do a happy dance. Seriously, I think you’ll get a lot of value out of Gravity Forms . About the Author : Brian Clark is founder of Copyblogger and wants you to know that Thesis + Scribe = SEO Made Simple. Get more from Brian on Twitter .

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Gravity Forms Review: Powerful WordPress Forms Made Simple