The Writer Runs This Show

We have the technology. We have the business skills. We have virtual ink by the barrel . The writer runs this show. We’re the ones who command the attention. We’re the ones who create the engagement. We’re the ones who influence what people think and do. The writer runs this show. We won’t toil in obscurity waiting for a green-light . We won’t submit to “creativity” by committee. We won’t accept meager pay while others cash in our copyright. The writer runs this show. If you won’t read until your eyes blur. If you won’t write more to write well . If you won’t invest the blood, sweat, and tears . . . Then you’ll have to work with real writers. And pay those writers exceptionally well. If they have the time, that is. Because the writer runs this show. About the Author : Brian Clark is founder of Copyblogger and co-founder of Thesis , Scribe , Premise , Third Tribe , Lateral Action and Teaching Sells .

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The Writer Runs This Show

How to Have a Great Life and a Great Business

Check out this free 31-page PDF report called How to Have a Great Life and a Great Business (Especially if You’re Not the “Business” Type). It not only ties together the themes we’ve touched on so far in the Lateral Action Entrepreneur series, but also delivers practical ideas on starting a business that leads to more than just money. Here’s what you’ll discover: Why I quit my cushy law firm job and turned to online publishing. How I failed miserably. How I then succeeded miserably. How I learned my lesson the hard way. The allure of the global microbrand. The rise of the “feeder” business. Why small is beautiful (and powerful). The 37signals approach to market research. Real-life examples of “smartly small” entrepreneurs. Plus, you’ll get an examination of the 6 critical components of smart entrepreneurship: Create (Don’t Compete) Lead (Don’t Manage) Communicate (Don’t be Shy) Automate (Don’t Duplicate) Accelerate (Don’t Stand Still) Succeed (Don’t Stress) The report is available here . You’ll also get full optimized transcripts of our recent seminars with Steven Pressfield and Jason Fried. About the Author : Brian Clark is founder of Copyblogger and co-founder of Lateral Action . Get more from Brian on Twitter .

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How to Have a Great Life and a Great Business

Why “Business as Usual” Doesn’t Work and The Art of Remarkable

Following up on Sonia’s report 8 Reasons Why Rich People Hate Their Lives , we’ve got two exceptional interviews with a couple of healthy, wealthy, and wise gentlemen. You know them as novelist Steven Pressfield (author of The War of Art and The Legend of Bagger Vance ) and entrepreneur Jason Fried (president of 37signals and co-author of Rework and Getting Real ). Both audio seminars are available at no charge. Here’s what you can expect. Jason Fried Reworked Why is it when some people hate you, you’re doing something right? What’s the most effective form of online marketing? How do you decide what to make and sell? Why is doing less the key to achieving more? What’s more important, talent or action? These are just a few of the topics from my discussion with Jason Fried, President of 37signals , and the co-author of Getting Real and the New York Times bestseller Rework . Click here to listen online or download the mp3 . Steven Pressfield and the Art of Remarkable Why is it so hard to pursue our dreams, and get started on the creative challenges that mean so much to us? How can we overcome our inner Resistance to doing the things that matter? What rewards can we expect from persevering in the face of difficulties? What are the creative opportunities — and pitfalls — of social media and digital publishing? Steven Pressfield is extremely generous with his ideas, unflinchingly candid about some of his mistakes, and helpful in pointing out how both can help you. He’s a terrific raconteur, using stories about his own experiences and drawing analogies with the lives and works of other creators. And the lessons he draws from them are full of hard-won wisdom. Click here to listen online or download the mp3 . Get Transcripts and My Free 31-Page Report If you’d like full optimized transcripts of these two seminars, you’re in luck. Plus, you’ll get my free 31-page report on starting a smart business based on my successes – and more importantly, my failures – over the last 12 years. Click here to sign up. About the Author : Brian Clark is founder of Copyblogger and co-founder of Lateral Action . Get more from Brian on Twitter .

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Why “Business as Usual” Doesn’t Work and The Art of Remarkable

8 Reasons Rich People Hate Their Lives

A young woman discovers in college that she is driven by a burning desire to succeed. She starts a business, struggles, goes through some lean years. Eventually her hard work begins to pay off. She has a good year. Then, a great year. The year after that blows the doors off. She gets everything she’s worked so hard for. The prestigious client list. The Armani wardrobe. The BMW. The gorgeous house in the most expensive part of town. The money pours in, almost effortlessly. More money than she ever dreamed she could have. How do you fill in the end of this story? Most of us end this one with: But the more she succeeded, the less fulfilled she became. She shortchanged all of her personal relationships. The harder she worked, the less happy she became. Finally, she realized that her success was hollow. But by now she was addicted to the high income, and it was too late to turn back. But what if we could write a better ending? Early on, she refused to become a captive of her business. Even in the tough times, she took six weeks of vacation a year, knowing that when she made time for herself, she became an ever-sharper businessperson. As the business became more successful, she traveled the world with her family and friends. She was profoundly grateful never to have had a “normal” job, which would have made it hard to spend serious time with her family. The harder she worked, the happier she became. She launched a foundation to help kids from poor backgrounds create businesses of their own. She became a serious painter. She went back to school and earned a master’s in philosophy. Everything she did to nurture her life seemed to strengthen her business. She was terribly grateful to have caught that initial spark early, and to have acted on it. The first story makes a better made-for-TV movie It feeds our stereotypes. It reinforces our fear of success . It reassures us that we were right never to act on those dreams we had. The second story is a lot more enjoyable to live. Both stories are realistic. If you choose to create a business, large or small, you get to write the story. You decide where you’ll put your focus, what you’ll spend your time and attention on. I’d love to help you write a better story These two stories fascinate me. I’ve known both of these women. I’ve watched them work, watched what they struggle with and what seems to come easily to them. I’ve made an obsessive study of what makes some successful people love their lives, and what makes some utterly miserable. This obsession, like most of my obsessions, ended up as an extended piece of writing, which I’d like to share with you. It’s called The 8 Reasons Rich People Hate Their Lives (PDF) . The report explores some questions that fascinate me: Why taking ethical shortcuts won’t just make you hate yourself, it can also tank your business. Why improving your weaknesses is a loser’s game. How being driven by your ideals can wreck your life, and what to focus on instead. Why some multi-millionaires are still poor, and how you can become wealthy no matter what your income. The reason so many smart and talented people are miserable, and the simple mindset shift that would make them happy again. How to deal with the loneliness that success can bring. Why a wise entrepreneur puts family and friends first. The self-destructive behavior that’s as dangerous as driving drunk, and why it can destroy your business and your life. The report could just as easily be called The 8 Reasons (Some) Rich People Love Their Lives . Because that’s the part that really interests me. How to play the whole game to win — not just the financial part, but the living part as well. If this is a topic that interests you, I hope you’ll check out the report. It’s totally free, you don’t even have to leave your email address. And if you find the report valuable, please share it with people you care about. Rather than writing your business story as a sappy melodrama, let’s write something for you that’s a lot more satisfying, a lot more appealing, and a lot more fun. Download The 8 Reasons Rich People Hate Their Lives. About the Author : Sonia Simone is Senior Editor of Copyblogger and co-founder of Inside the Third Tribe .

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