Feature Product Review:Social Media is the growing platform that’s proving to be highly profitable for individual marketers, and even some small scale businesses, but the majority of people are failing at it badly. Why? Because of helpful resources like Social Media Overdrive by Mark Zakery which teaches webmasters the ins and outs of money-making with
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Social Media Overdrive
Want to learn what your followers on Twitter are interested in? Plug your name into TwitterSheep to get the picture – a picture of their tag cloud. TwitterSheep This is a word cloud generated from the bios of my followers on Twitter. TwitterSheep Followers Based on the majority of their cloud tags, it appears my Tweets content attracts Twitter users with similar interests to mine. A TwitterSheep cloud tag analysis of a Twitter account can illustrate whether or not a particular account stays on topic by the type of followers it attracts. In my case and based on the size of the tags most common to the Twitter followers I attract, Marketing, Social, Media, News. Internet, Web and Online each confirm my Tweets are congruent with my business focus.
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TwitterSheep Twitter Follower Visualization Tool
My response to an acquaintance regarding the new .Co domains and one’s ability to appraise their market potential - .Co’s are new and like all the other new TLDs that have came after .Com, the majority of their value will lie in the eyes of their beholders.
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.Co Domains Value?
The following data illustrates Pareto is alive and well vis-a-vis the number of searcher clicks containing four words or less – 80%. From Hitwise: Longer search queries, averaging searches of five to more than eight words in length, were flat between March 2010 and April 2010. The same time period showed that shorter search queries – those averaging one to four words long – also were flat from month to month. Two-word searches comprised the majority of searches, amounting to 23.06 percent of all queries, and increased 1 percent in April 2010. Clicks by Number of Keywords Whereas those with five, six, seven, eight or more words comprise less than 20% of all clicks. The Hitwise data merely confirms what I have been saying all along - the Long Tail is a tall tale.
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Clicks By The Number of Keywords
I have been thinking about Twitter a lot lately and after a great deal of consideration, I have concluded its just another push (broadcast) channel. Not only is it a push channel, its an uphill model to boot (your work effectively perishes upon production). Yippee! Two of the things I love to do most combined into one 1). push things 2). uphill. That’s the best case scenario and as with all best case scenarios they are few and far between! If you have 10,000 or more listeners and are bolting Twitter onto existing channels to pick up what fell through the cracks otherwise, maybe the Tweeting process could pass a cost benefit analysis. I doubt it does though for 99.99% of Twitter users though. Yeah Tweeting doesn’t cost anything but unless you give your time away for free – Tweeting has costs. Twitter is at best just another albeit new broadcast medium for those who have more than just a handful of followers in their audience. The reality is much further from the truth for the majority of Twitter accounts. I recently read the majority of Twitter accounts have under 100 followers. Thus for the majority of Tweeters, Twitter is a narrowcasting medium if that. Skinny messages broadcast to an even skinnier audience. Most Twitter users would be better off taking their SkinnyCast down to their nearest intersection and shouting it at every car that went by. Only there and then would the majority of Twitter users likely reach a larger more active audience than they are now currently with their Twitter accounts.
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Twitter: Home Of The SkinnyCast – Just Another Push (Broadcast) Channel