Life Say Articles » media

Media Consumption

Wed, 22 Sep 2010 19:22:23 +0000

I was able to get back up to speed yesterday after a bumpy start to my week. September 21, 2010: Media consumed = 452 pages. September 21, 2010 Media Consumed 452 Pages

Follow this link:
Media Consumption

How Eminem Stayed Relevant (And Why it Can Save Your Blog)

BlogPostman — Mon, 13 Sep 2010 18:55:32 +0000

It’s been eight years since Marshall Mathers released The Eminem Show , the best-selling album of 2002. It was followed later that year by the semi-autobiographical film 8 Mile , which earned Em an Oscar. And of course, earlier this year, Eminem hit a career milestone when I wrote about him on Copyblogger . He stood at the edge of something truly amazing. And then the other shoe dropped. His next album Encore was lazy, kicked off by an embarrassing single and followed up with songs that merely echoed what he’d accomplished with The Eminem Show . Even the frivolous songs were missing the deviant humor present in previous singles. Not one song had the gnarled roots of anger or brazen honesty that drenched the best of Em’s first three albums. When Relapse finally dropped last year after a half-decade disappearing act, fans were famished. Eminem was pushing 40. He’d lost his closest friend and confidant to a couple of bullets. Surely, now he would have a lot more to say than adolescent one-liners aimed at the women who made him angry. This was the album everyone was waiting for But they were let down once again. Relapse was good, but not great. His skills were there, but Em had lost his relevance. Even fans who defended the album did so in a wavering voice. Maybe he was just done. Maybe this was it. Then, just under a year after the release of Relapse , he dropped the first single to a new album, “I’m Not Afraid.” And to the fans, I’ll never let you down again, I’m back I promise to never go back on that promise, in fact Let’s be honest, that last Relapse CD was “ehhh.” And there it was. The honesty was back and so was Eminem. You don’t have to be a fan of hip-hop or dirty rotten rhymers to appreciate what Eminem accomplished. He had been phoning it in and he knew it. But rather than skating along on just okay , he went back to the lab and delivered a sonic apology. If you’ve been phoning it in, it’s okay You’re a human being, not a machine. You hit a slow spell. You lost your unique voice . But understand that it’s not a life sentence. Even if your audience is losing interest, it’s never too late to deliver your best and become more relevant than ever. Here are some things I learned about staying relevant from Eminem’s Recovery : Be honest Recovery is a refreshing return to form, mostly because of its stark honesty and humility. Em fesses to letting fans down with his previous releases, but the disclosures run deeper, from suicide to self-loathing. Be honest with your audience , and you might find them especially forgiving. Though Em wears iron armor of bravado, he has no difficulty letting genuine fragility bleed through the verses. This heart-on-his-sleeve honesty connects him to his audience in a way that can’t be manufactured. If you’ve screwed up in the past, own up to it. You’ll be surprised how willing your audience is to embrace honesty. Evolve or die Heavy repetition and little innovation lead directly to diminishing returns. Whether you’re an artist, entrepreneur, or both, it’s important to groom your game and keep growing creatively . Em dropped quite a few of his fallback themes from Recovery , including lyrical tirades aimed at his mother and estranged wife, and the skits that had always showed his boisterous, playful side. Cutting those elements was a risk. They were tried and true, and fans had always liked them. But by doing so, Em gave himself room to create something new and different to embrace. If you aren’t growing, you’re dying, no matter how good you are at what you do. Em confronted this truth and recorded an album crackling with newfound creativity. Bring your A-game Eminem brings all his verbal virtuosity to Recovery , weaving in and out of wordplay, as though a single misstep or broken syllable would crush his credibility. At the end of “No Love,” Em declares he’s going to spit the “greatest verse of all time,” and though that particular verse may not be it, it is an impressive spitting of 300 words delivered in perfect pentameter, all in under a minute. Always deliver your best, and remember that whether your audience is spending time or money on the products you create, you owe them the best in the exchange. Be the best You, not the You it’s easiest to be. Embrace your fears Em made fear of irrelevancy his muse, and the result is a harder-driving album than one would expect after a decade of success. The best aspect of Recovery is it’s the first time Em blends the lessons of his career into a cocktail of his psyche. More than ever before, he accepts responsibility for his life and actions, rather than laying blame on a negligent mom or a savage ghetto. Never before has Eminem made himself so vulnerable. Which, ironically, made him stronger. Recovery is the resurrection that proves any artist can overcome fear and reclaim their relevance. How do you stay relevant? What ugly truths have you faced and how have you turned them around to pull the best from your work? About the Author: Sean Platt is a ghostwriter and Creative Director at REV Media Marketing . Follow him on Twitter .

Read more from the original source:
How Eminem Stayed Relevant (And Why it Can Save Your Blog)

Come Together, Right Now: Introducing Copyblogger Media

Wed, 08 Sep 2010 17:44:10 +0000

Over the last 4 years, I’ve launched several companies from this simple blog of mine. The idea that building an audience with content and letting the revenue-generating ideas, products, and services reveal themselves based on what the audience actually wants has worked out amazingly well. It’s become a full-fledged business model. And yet, there’s a bigger picture. These last years I’ve been putting together pieces of a broader vision – things that work together as one, for our internal use and for you. Problem was, the only common element in each of these different companies was me, and often that made unity of purpose difficult. So, this is an announcement of a coming together of my various companies, plus the addition of a valued outside venture. And right about now, you’re thinking… Who Cares? I know, it’s hard to get excited about what’s essentially a press release of a merger. Hot stuff, right? And yet, any great company exists not for its shareholders or employees, but for the people it serves. And we’re aiming to be a great company. So, let me first tell you who’s involved. And then I’ll tell you what we’ll be doing better for you. The People Here are the principals of our new organization: Brian Clark – As CEO of Copyblogger Media, I’ll be working for the other four people on this list. Sonia Simone – At the beginning of 2009, Sonia was naive enough to leave her corporate job to become Senior Editor of Copyblogger, and later co-founded Third Tribe . She’s now Chief Marketing Officer of Copyblogger Media, and an owner. So far, so good. Tony Clark - Tony and I co-created Teaching Sells , and he’s the wizard behind the curtain inside Third Tribe. He’s also putting the finishing touches on a new WordPress product called Premise . His preferred title is “awesomeness.” Sean Jackson – Sean is the creator of Scribe (along with one of our code ninjas, Chris Thompson), which is now a core product of Copyblogger Media. He’s also our CFO, a great tech mind, and a shrewd Ms. Pacman player. Brian Gardner – Brian is the founder of StudioPress, creator of the Genesis Framework for WordPress , and a ton of turnkey designs that work with it . Brian and his team have earned over 30,000 customers to date, and their merger into Copyblogger Media completes the online content creation trinity of Genesis, Scribe, and Premise. What About Chris Pearson and Thesis? Things change. Chris and I have parted ways, and we’re both happy with this mutual decision. We at Copyblogger Media wish Chris and DIY Themes all the best with future endeavours. The Plan Having all these great people in one company allows us to do even bigger and better things. This means better products, prices, and support. It also means more and better free content, unique live events, and even new platforms. We’ll be sharing more details in the months to come. But what about you? What would you like from us? Let’s start a conversation in the comments. Because without you, none of us would have a job we love. About the Author : Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter .

Visit link:
Come Together, Right Now: Introducing Copyblogger Media

Social Media Jobs Exposed

BlogPostman — Wed, 01 Sep 2010 00:55:44 +0000

Feature Product Review:Social Networking sites are not limited to wall posts, tweets, and chat. If you look at it more closely, you would realize that social media sites are literally transforming the way online marketing works. Social Media Jobs Exposed is a coaching program from Tom Bell which is due to launch on the 31st

See the rest here:
Social Media Jobs Exposed

Why This Blog Covers Everything Yet Says Nothing

Sat, 28 Aug 2010 04:07:18 +0000

Sounds kind of ridiculous doesn’t it? Why spend the time writing a blog while saying little to nothing new? Why spend the time writing a blog to not sell something? Good question! After posting here everyday for a year during 2010 – with the exception of one day; a day where I got distracted and thought I had pressed publish when I had not – my answer has been – to see what comes of it. To my surprise, there are actually subscribers to this blog. When I first started writing this blog it was supposed to be more personal in nature. However, I soon realized a blog wasn’t the best channel for expressing myself. Anyway – back to the subject: Why this blog covers everything yet says nothing. Its because maintaining two blogs each and everyday provided the degrees of focus and discipline I knew were required for my staying current in the businesses covered here – the media, internet / web and search businesses. The latter are by definition the fastest moving businesses on the planet and missing a day or two can mean missing both minor and major developments – news I have drawn from to develop my understanding of communications. So while I was covering everything media, internet / web or search whether here, on my main blog SearchMarketingCommunications.com or through my Twitter account, my primary objective was to pass along the news but retain the information was relevant for filling in the hole in the knowledge base I have built. I haven’t published those findings because those findings – the knowledge gleaned – is what I will be selling in my book For Sale by Google. If I had put my knowledge on the web it would have been stolen, repackaged and redistributed like everything else is on the web. As I have said in the past, the internet is the world’s first perpetual motion copying machine. I know better not to stick anything I don’t want copied into it.

Read the original:
Why This Blog Covers Everything Yet Says Nothing

Social Media Marketing Insight from 21 Smart People (And Me, Too)

BlogPostman — Tue, 24 Aug 2010 18:50:44 +0000

There’s a new book out called Success Secrets of the Social Media Marketing Superstars . Yes, that title sets off my hyperbole radar a bit too (not to mention my alliteration alert), but it’s a solid collection of smart social media advice based on real-world case studies, best practices, and proven techniques. I wrote Chapter Two of the book – The Psychology of Social Media . It’s about applying tried and trued influence factors in the social media space to build a business or make whatever case you’re trying to make. Here’s what else you’ll learn: How to Create a Mega-Following With Social Media – Gary Vaynerchuk Personality : How To Stand Out In Virtual Crowd – Andy Wibbels

Continued here:
Social Media Marketing Insight from 21 Smart People (And Me, Too)

Join Sonia and Brian at BlogWorld 2010 (And Save With This Discount Code)

BlogPostman — Fri, 20 Aug 2010 18:41:48 +0000

Sonia and I will be speaking again this year at BlogWorld in Las Vegas, October 14 – 16. This time we’ll be doing a keynote presentation along with our friend Darren Rowse of Problogger . We’re excited to be presenting together, and if we pull it off like we plan, it’ll be educational and entertaining. Of course, the show is much bigger than the three of us, which is the real reason you should attend. BlogWorld & New Media Expo is the only trade show and conference created for the industry of blogging and new media. It gives participants the strategies, tools, and technologies they need to stake their claim in the blogosphere. Specifically, BlogWorld is all about creating content, getting it noticed, and achieving your goals – whether that be money, influence, or both. The even bigger draw is the networking, deal making, and good ol’ fashioned camaraderie that happens in between the sessions. Not to mention what goes on at the parties. I’ve watched BlogWorld grow from its inception in 2007, and it keeps getting bigger and better. This year should be no different, and I’m especially stoked that the show will be held at Mandalay Bay this year instead of the convention center. And besides… everyone’s gonna be there. Save 20% With This Promo Code Okay, here’s what you’re really looking for. Save 20% off the price of admission when you use this code: COPYBLOG Sign up for BlogWorld here , and we’ll you in Vegas! Note: We are marketing and media partners with BlogWorld — it’s a good match. If you’d like to promote BlogWorld as an affiliate, check out the program here . About the Author : Brian Clark is founder of Copyblogger and co-founder of the writer-friendly Scribe SEO software . Get more from Brian on Twitter .

See the original post here:
Join Sonia and Brian at BlogWorld 2010 (And Save With This Discount Code)

TwitterSheep Twitter Follower Visualization Tool

BlogPostman — Thu, 05 Aug 2010 03:56:35 +0000

Want to learn what your followers on Twitter are interested in? Plug your name into TwitterSheep to get the picture – a picture of their tag cloud. TwitterSheep This is a word cloud generated from the bios of my followers on Twitter. TwitterSheep Followers Based on the majority of their cloud tags, it appears my Tweets content attracts Twitter users with similar interests to mine. A TwitterSheep cloud tag analysis of a Twitter account can illustrate whether or not a particular account stays on topic by the type of followers it attracts. In my case and based on the size of the tags most common to the Twitter followers I attract, Marketing, Social, Media, News. Internet, Web and Online each confirm my Tweets are congruent with my business focus.

View original post here:
TwitterSheep Twitter Follower Visualization Tool

Social Media Isn’t Transactional For Advertisers… Either

BlogPostman — Sat, 15 May 2010 22:35:30 +0000

I recently wrote “News isn’t transactional for advertisers”. I am not going to go out on another limb and say – “Social Media isn’t transactional for advertisers.” I am sure there are exceptions to both, but as a rule I will stand by them. I don’t foresee either media becoming systematically or predictably transactional for advertisers any time soon.

See original here:
Social Media Isn’t Transactional For Advertisers… Either

Content Power Ratings

Sat, 15 May 2010 00:00:44 +0000

Via TVBR.com Optimedia US has unveiled findings from Content Power Ratings 3.0, its third annual report that ranks network and cable programs across TV, web and mobile platforms. A proprietary media metrics system, Content Power Ratings goes beyond traditional audience ratings to measure a show’s true commercial value and footprint. It factors in total cross-platform audience size, advocacy and involvement—providing the industry’s only TV ranking system across three screens. New to the study this year are two additional streams: Facebook fan count and Nielsen BuzzMetrics, both of which quantify unique aspects of digital activity: the number of “friends” TV shows have on Facebook, and the sentiment of conversations on blogs and chatrooms related to those shows. How Optimedia US creates its Content Power Rankings: Using data culled from the agency’s own primary research, as well as from Nielsen Media Research’s NTI database, Nielsen Online Video Census, Nielsen Mobile, comScore’s Media Metrix, Facebook, Nielsen’s BuzzMetrics, E-Poll’s FastTrack™ Television, Google Trends, and Dow Jones Factiva, Optimedia’s Content Power Ratings value programs using three key criteria: 1. Audience Delivery – including average audience impressions across TV, Web and Mobile platforms 2. Involvement – overall awareness of and loyalty to program; including index of Google search volume and effort made to watch the show 3. Advocacy – overall levels of conversation and PR activity– including press mentions, recommendations and general “buzz,” in addition to personal recommendations Content Power Rankings If only the shows with high content power rankings could further capitalize on the equity their products hold beyond their primary television distribution channel.

Read the original:
Content Power Ratings