Tag Archives: media

Social Media Marketing Insight from 21 Smart People (And Me, Too)

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There’s a new book out called Success Secrets of the Social Media Marketing Superstars . Yes, that title sets off my hyperbole radar a bit too (not to mention my alliteration alert), but it’s a solid collection of smart social media advice based on real-world case studies, best practices, and proven techniques. I wrote Chapter Two of the book – The Psychology of Social Media . It’s about applying tried and trued influence factors in the social media space to build a business or make whatever case you’re trying to make. Here’s what else you’ll learn: How to Create a Mega-Following With Social Media – Gary Vaynerchuk Personality : How To Stand Out In Virtual Crowd – Andy Wibbels

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Social Media Marketing Insight from 21 Smart People (And Me, Too)

Join Sonia and Brian at BlogWorld 2010 (And Save With This Discount Code)

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Sonia and I will be speaking again this year at BlogWorld in Las Vegas, October 14 – 16. This time we’ll be doing a keynote presentation along with our friend Darren Rowse of Problogger . We’re excited to be presenting together, and if we pull it off like we plan, it’ll be educational and entertaining. Of course, the show is much bigger than the three of us, which is the real reason you should attend. BlogWorld & New Media Expo is the only trade show and conference created for the industry of blogging and new media. It gives participants the strategies, tools, and technologies they need to stake their claim in the blogosphere. Specifically, BlogWorld is all about creating content, getting it noticed, and achieving your goals – whether that be money, influence, or both. The even bigger draw is the networking, deal making, and good ol’ fashioned camaraderie that happens in between the sessions. Not to mention what goes on at the parties. I’ve watched BlogWorld grow from its inception in 2007, and it keeps getting bigger and better. This year should be no different, and I’m especially stoked that the show will be held at Mandalay Bay this year instead of the convention center. And besides… everyone’s gonna be there. Save 20% With This Promo Code Okay, here’s what you’re really looking for. Save 20% off the price of admission when you use this code: COPYBLOG Sign up for BlogWorld here , and we’ll you in Vegas! Note: We are marketing and media partners with BlogWorld — it’s a good match. If you’d like to promote BlogWorld as an affiliate, check out the program here . About the Author : Brian Clark is founder of Copyblogger and co-founder of the writer-friendly Scribe SEO software . Get more from Brian on Twitter .

3c3b757d57button.gif Join Sonia and Brian at BlogWorld 2010 (And Save With This Discount Code)

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Join Sonia and Brian at BlogWorld 2010 (And Save With This Discount Code)

TwitterSheep Twitter Follower Visualization Tool

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Want to learn what your followers on Twitter are interested in? Plug your name into TwitterSheep to get the picture – a picture of their tag cloud. TwitterSheep This is a word cloud generated from the bios of my followers on Twitter. TwitterSheep Followers Based on the majority of their cloud tags, it appears my Tweets content attracts Twitter users with similar interests to mine. A TwitterSheep cloud tag analysis of a Twitter account can illustrate whether or not a particular account stays on topic by the type of followers it attracts. In my case and based on the size of the tags most common to the Twitter followers I attract, Marketing, Social, Media, News. Internet, Web and Online each confirm my Tweets are congruent with my business focus.

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TwitterSheep Twitter Follower Visualization Tool

Social Media Isn’t Transactional For Advertisers… Either

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I recently wrote “News isn’t transactional for advertisers”. I am not going to go out on another limb and say – “Social Media isn’t transactional for advertisers.” I am sure there are exceptions to both, but as a rule I will stand by them. I don’t foresee either media becoming systematically or predictably transactional for advertisers any time soon.

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Social Media Isn’t Transactional For Advertisers… Either

Content Power Ratings

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Via TVBR.com Optimedia US has unveiled findings from Content Power Ratings 3.0, its third annual report that ranks network and cable programs across TV, web and mobile platforms. A proprietary media metrics system, Content Power Ratings goes beyond traditional audience ratings to measure a show’s true commercial value and footprint. It factors in total cross-platform audience size, advocacy and involvement—providing the industry’s only TV ranking system across three screens. New to the study this year are two additional streams: Facebook fan count and Nielsen BuzzMetrics, both of which quantify unique aspects of digital activity: the number of “friends” TV shows have on Facebook, and the sentiment of conversations on blogs and chatrooms related to those shows. How Optimedia US creates its Content Power Rankings: Using data culled from the agency’s own primary research, as well as from Nielsen Media Research’s NTI database, Nielsen Online Video Census, Nielsen Mobile, comScore’s Media Metrix, Facebook, Nielsen’s BuzzMetrics, E-Poll’s FastTrack™ Television, Google Trends, and Dow Jones Factiva, Optimedia’s Content Power Ratings value programs using three key criteria: 1. Audience Delivery – including average audience impressions across TV, Web and Mobile platforms 2. Involvement – overall awareness of and loyalty to program; including index of Google search volume and effort made to watch the show 3. Advocacy – overall levels of conversation and PR activity– including press mentions, recommendations and general “buzz,” in addition to personal recommendations Content Power Rankings If only the shows with high content power rankings could further capitalize on the equity their products hold beyond their primary television distribution channel.

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Content Power Ratings