Life Say Articles

Admit it … you’ve wondered. You’re writing and writing and writing, and a few people say they like it, but you’re just not getting results. Traffic is coming in at a trickle, links are hard to come by, and your comments section is about as lively as a nightclub at breakfast. And you can’t help wondering … Do you just need to be patient, waiting for your traffic to snowball? Or could it be possible that, really, your content sucks , and everyone is just being nice so as not to hurt your delicate artistic feelings? The hard truth: there’s no way to know for sure For one, we’re talking about quality, which is subjective by definition. One man’s junk is another man’s treasure, and all that jazz. It’s also a matter of scale. This isn’t American Idol, where you have 30 million people voting, transforming a singer into a superstar through the power of public consensus. If you’re a beginning blogger, you might have fewer than 100 regular readers, and 20 of them are your friends and family. And let’s face it; your mother is going to like everything you do, no matter how bad it is. That’s her job. So who are you supposed to listen to? Well … nobody, and everybody, all the same time. The maddening thing about creating anything is no one can tell you how to do it, and yet everyone’s opinion can teach you something. There aren’t any rules, no, but there are warnings. If your content sucks, you’ll see dozens, maybe hundreds of telltale signs, hinting that something is wrong. I’ve collected 20 of the most common here. Take a look through them, and see if any describe you: 1. You think your content is “good enough” If you had to rate your content on a scale of 1 to 10, what would you give it? A 6? A 7? That’s what most bloggers say. But here’s the problem: you can’t really grade content on a scale. You’re either blowing people’s minds or putting them to sleep, and there’s nothing in between. Put another way, content graded as a 6 or 7 gets the same reaction as a 1. It’s a waste of time to publish it. 2. Your posts read like journal entries Not too long ago, most people used their blog as a sort of online journal, where people took a few minutes every day to write down their thoughts. But blogs have evolved beyond that. Now they’re more like online magazines, with highly polished content. If your posts look more like “Dear Diary” than a magazine you would see at the newsstand, you’ve probably got a problem. 3. You’re not getting many (or any) comments Comments are one of the best ways to measure reader engagement. If you have a few hundred subscribers, and yet none of them are commenting, then it might be because they find your content unworthy of their attention. Translation: it sucks. 4. Your visitors stay less than two minutes, on average Install Google Analytics, and look at the average amount of time visitors are staying on your website. For most traffic sources, anything less than two minutes is bad. If you are at less than one minute, then your content is repelling people. You can do better. 5. You spend less than an hour on each post Yes, it’s possible to write a great blog post in 15 minutes, but I can tell you with absolute certainty that it doesn’t happen very often. Most of the popular bloggers I know spend anywhere from 2 to 10 hours on each blog post they write. If you’re not, you should be. 6. You’ve never received fan mail If your content is good, people will go out of their way to tell you how good it is. We’re not just talking about nice little tweets; we’re talking about five page e-mails where they tell you their life story and thank God for your existence. No, you won’t get much of it when you’re a beginner, but you will get some . If you haven’t, then your content isn’t as good as it should be. 7. You’ve never received hate mail The opposite is also true. If your content is good, you’ll always have a small but vocal group of people who think you’re wrong, rude, or inconsiderate. They are the righteous majority for moral authority, and nothing you can say will appease them. So don’t try. Their mockery and screams of outrage are merely signs that you’re headed in the right direction. 8. You focus on SEO before you get your first link Whenever a newbie starts asking me about SEO before they’ve even written a post, I always know they’re doomed. There is no better way to write horrible, crappy content than to deliberately stuff it with keywords in an attempt to boost your search engine rankings, when what you really need is for people to link to you in the first place. If this is you, immediately throw salt over your shoulder, turn around three times, and spit. Then forget everything you think you know about SEO. Study smart SEO instead. (But pay attention to the next item.) 9. You believe SEO is the secret to building a popular blog First, let me set the record straight. I am a big fan of SEO. I’m just not a fan of the pedestal many beginners put it on. SEO can’t, by itself, make a popular blog. First, you need remarkable content , and then you optimize it for search engines. Skip the remarkable part, and all the optimization in the world won’t help you. 10. You’re saving your best ideas for later Are you planning to do an e-book or course, and you’re holding back all of your best ideas, waiting for your blog to get popular before you publish them and make gobs of money? If so, stop. To riff on Warren Buffett, waiting until your blog is popular to publish your best ideas is like waiting until you’re old to have sex. Get your good stuff published today. 11. Your blog is about … well … everything One of the quickest way is to frustrate your readers is to write about everything that’s on your mind. Here’s why: people don’t come to your blog to find out what you think. They come to your blog for solutions to their problems. The moment you stop talking about them is the moment they stop reading. 12. You don’t know the benefit Pop quiz: one year from now, how will your reader’s life be better? What specific, measurable results will you have helped them obtain? We are not talking about “Having a greater sense of fulfillment and prosperity.” We’re talking about “They’ve lost 20 pounds” or “They’ve brought in five high-quality new clients.” If you can’t put your content in these terms, you’re setting yourself up to fail. 13. You think you deserve more traffic than you’re getting Do you feel annoyed that no one appreciates the value of the knowledge that you’re giving away for free ? I know I used to, and it took several years of struggling to realize no one is entitled to attention . You have to earn it, day in and day out. No exceptions. 14. You have a science, engineering, or technology background I know, it sounds horribly prejudiced. But here’s the deal: scientists, engineers, and other types of technologists are trained to be objective, passive, and detached — all three of which will destroy you as a blogger. No, you’re not doomed if you have a background in one of these disciplines. But it is a handicap, and you need to be aware of it. 15. You’ve never read a book on copywriting Writing a blog post without studying copywriting is like hunting for buried treasure without a map. You might be able to do it, but you’ll have to get astoundingly lucky. If you haven’t studied copywriting , you should. Like right now . 16. You have no idea what keeps your readers up at night Great writing is about intimacy, and nothing is more intimate than knowing what keeps your readers up at night. Find out what makes them afraid, find out what makes them excited, find out what’s going through their mind at 2 a.m. Then use it in your blog posts. You’ll be communicating with them on such a deep, emotional level that it will be impossible for them to ignore you. 17. You write less than 1,000 words per day Of all the warning signs, this is probably the biggest. If you’re not writing at least 1,000 words per day, it will be difficult, if not impossible, for you to write anything but mediocre content. Try writing at least 1000 words every day for 30 days, and see what an impact it has on your writing. You’ll be astounded. 18. You read less than 10 hours per week Besides writing a lot, you also need to read a lot. It exposes you to different writing styles to learn from; it gives you new stories and metaphors; it keeps you abreast of what’s going on in your field. In my opinion, 10 hours a week is a bare minimum. If you really want to be good, think more in the range of 20-40 hours a week. 19. You’ve never talked to a reader on the phone or in person A one-hour conversation with one of your most ardent readers will teach you more about how to communicate with your audience than anything else you can do. If you’re not doing it at least once every month or two, there’s a good chance you’re falling out of touch. 20. You’ve been blogging for less than six months Okay, we’re at the end, so I’ll go ahead and admit it: not everything is your fault. If you’ve been blogging for less than six months, there’s almost nothing you can do; your content is going to suck to some degree. Keep your chin up, expect to be ignored, and just keep going. You’ll get good soon. The bottom line I’d love to tell you that producing great content is easy. I’d love to tell you that there are shortcuts. I’d love to tell you can do it with your brain on auto pilot. But I won’t, because we’re being honest here, right? Producing great content is work. No, it’s not building a pyramid or putting a man on the moon or curing cancer, but it does take time, energy, and dedication. If you’re sitting here, right now, worrying about whether your content sucks or not, that’s actually a good sign. If you’re worrying about it at 2 in the morning, that’s even better. Achieving greatness in blogging is the same as anything else. You have to work your butt off. If you’re willing to do that, then there will always be a place for you on the web. You’ll always be in demand. You’ll always be able to stand out. It’s tough, yes, but it’s worth it. So, what are you waiting for? Hurry up and get started. About the Author: Jon Morrow is Associate Editor of Copyblogger. Get more from him on twitter .

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20 Warning Signs That Your Content Sucks

Launches have been on my mind a lot lately. Not just because of Jeff Walker and his PLF3 release, but because I have been on a crazy launch kick myself with several back to back. I have learned a fair bit about what to do and what doesn’t work so well, especially in the area of email promotions. My main discovery, though, I gleaned from my Shy Networking launch. This launch was a pared-down affair, because of all the other launches taking place all over the world at the same time. I didn’t want to have a showdown with the entire Third Tribe! Funny thing was, out of the blue I discovered the concept of ELO — and that we all need a little more of it in our email marketing. Just add ELO You’ll probably have guessed I do not mean the sweet, sweet musical stylings of the popular 1970’s pop and rock combo Electric Light Orchestra. So what kind of ELO am I talking about? E: Emotion & Empathy If you want your subscribers to connect with you and your offers then you are going to have to demonstrate empathy. Use emotional triggers to evoke feeling, as well as appealing to logic and reason. Between the lines of your communication, through story and metaphor, you need to convey that you are a person just like them, almost like secret messages talking directly to your reader’s subconscious. You don’t need to fabricate a history to fit into some loss and redemption story or a Wild West hero-type template. Draw on your own anecdotes and messages to show your audience that you understand what they’re going through, because you’ve been in their same situation. L: List Leverage You’ve probably heard that your prospects might need to hear about your offer many times before taking action. This seemingly conflicts with the equally oft-touted advice to avoid bombarding your audience with stuff they do not care for . How do you keep communicating when so many people want to reduce email load? The answer is to segment your audience into lists. Ask people to raise their hands if they are interested in a particular kind of product or service, and put them onto a list where they can find out more about that thing and nothing else . You can easily launch two products at the same time without overwhelming either list, because each list will only be receiving the emails that promote the product in which they’ve expressed interest. Another way you can leverage lists is to get your offerings in front of lists belonging to partners and contacts that exactly match your most ideal prospects. Offer valuable content to their subscribers that is tuned to their interests. You’ll get a great response rate and you won’t burn out your own subscriber base. O: Objections The best launches are a conversation rather than a broadcast. Check your assumptions, and listen out for problems as you go through the launch. Ask for feedback constantly so your list will feel encouraged to tell you about problems or resistance. Make sure you communicate clearly to address those objections and fix any points of resistance. You might find out that there are problems you don’t really want to fix. You like using clever wording in your email marketing because you think it makes you one sweet talkin’ woman with a distinctive voice . But you might just be causing confusion and convincing your list that your product really isn’t right for them. Listen carefully to objections and fix them before they derail your launch. Works like strange magic ELO might not put you on your way to setting a new world record. But by implementing these elements, you will gain many more sales and a deeper connection to your subscribers. Give it a try and watch the magic happen. And the next time you’re planning a launch, ask yourself if you need to add more ELO. About the Author: Chris Garrett is a professional blogger and the founder of Shy Networking , a program designed to help introverts connect to anyone with ease and confidence. He blogs at chrisg.com .

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How to Make More Sales With the Help of ELO

I’ve written in the past about the nasty effects of fear – how it can lead to procrastination , creative blocks , and unremarkable content . It’s our sense of fear that derails success more often than actual failed attempts at success. Looking deeper into the topic, however, I’ve discovered that often it’s not actual fear we’re dealing with. It’s something much more ridiculous. It’s not fear that holds you back. It’s F.E.A.R. Fear is a Good Thing Fear is an emotional response to an actual threat, and it’s a fundamental survival mechanism that’s served us well throughout human history. When you’re in immediate danger, fear tells you to get yourself to someplace safer. Once our ancestors saw a few friends and relatives devoured by lions, fearing lions became a smart move. Nowadays we react in a similarly legitimate fashion when faced with an AK-47, a car veering toward us, or a film starring Jessica Simpson. Fear is also a true emotional response when we’re about to lose someone or something that’s important to us. So it’s not just about our personal safety – we can fear the loss of a loved one to illness, or our home to foreclosure due to unemployment. Here’s the problem. The sensation people experience in the face of taking action to achieve their dreams – business, personal, spiritual, whatever – is usually not true fear. It’s F.E.A.R. What is F.E.A.R? F.E.A.R. is an acronym for False Evidence Appearing Real . There’s no true threat of immediate physical danger, no threat of a loss of someone or something dear to us, actually nothing there at all. F.E.A.R. is an illusion. Something we fabricate in our own minds and pretend is real. It’s a fairy tale we tell ourselves that keeps us from doing what we really want. False evidence appearing real . The common label for F.E.A.R is anxiety, a less fundamental emotion that arises purely from our own thoughts, not external reality. And 50 years of cognitive psychology research demonstrates that while we can’t always control how we feel, we do have the power to choose how we think and act . How to Conquer F.E.A.R. “Anxiety is nothing but repeatedly re-experiencing failure in advance. What a waste.” ~Seth Godin Are past failures real evidence that justifies fear of future failure? Nope, because unless you keep doing the exact same thing over and over and expecting different results (one definition of insanity), you have no real evidence that your next approach will fail. Past failures generate false evidence appearing real . To the contrary, it’s likely you learned things from your past failures that instead provide evidence that your odds are now better than ever. The worst-case scenario, of course, involves those who’ve never failed, because they’ve never tried. These people have zero real evidence of anything, and are living in the purest imaginary prison of the mind. Guess what? Healthy, well-adjusted people take risks, without all this deep dread over specific outcomes. The journey is what you’ll relish, and it just might take you somewhere better than you initially hoped. No matter what, each journey teaches you what you need to know to take the next one. So, the formula for conquering F.E.A.R. is simple: Try + Learn + Adapt + Try = Success Or who knows . . . it might just be: Try = Success One thing’s for certain, though . . . you won’t have any real evidence of anything until you do that try thing. And guess what? Since we’re not publishing on Monday due to Memorial Day, we’ve got another article for you today. This next one gives you specific advice on how to get writing done even when you’re feeling the F.E.A.R. Stay tuned . . . . About the Author : Brian Clark is founder of Copyblogger and wants you to know that Thesis + Scribe = SEO Made Simple. Get more from Brian on Twitter .

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Is F.E.A.R. Holding You Back?

Years ago, I had a golden retriever named Louie who loved pillaging trash cans. I tried yelling at him whenever he stuck his nose in the can. I tried different models of trash cans with hard-to-open lids. I tried putting the trash can inside a cabinet. But it didn’t matter. Louie was a trash can fiend, and he wouldn’t be denied. It got to be such a problem that I eventually called a dog trainer friend for advice. She told me to put mousetraps in the trash cans. After she reassured me that her method wasn’t going to harm Louie, I put a mousetrap in every trash can in the house. Then I forgot about it. I was working in my office when I heard a SNAP in the other room, followed by the sounds of scampering toenails. Seconds later, Louie came slinking into my office, his tail between his legs, and a betrayed look on his face. He never touched a trash can again. The point of the story? A few weeks ago, I gave you 10 of my best tips for getting inspired to write . They’re good ideas, ones that have worked for me in the past, and I think they’ll help you. But sometimes 10 isn’t enough. Sometimes, you have an unruly muse who, like my golden retriever, refuses to be good, and you have no other choice but to call a knowledgeable friend and ask for more ideas. Fortunately, I have another 10 ideas ready and waiting. One of these might just be the mousetrap that finally gets your muse to behave. 1. Browse concept photos Ever browsed through a stock photography site like iStockphoto, looking for the perfect picture, but you just couldn’t find anything that . . . you know . . . grabbed you? Well, try doing the opposite. Look at concept photos before you write the post, and then let the photo inspire you. On iStock, you can type “concept” or “[your subject] concept” into the search box, and it’ll give you a selection of photos that represent different ideas. This is exactly how I came up with the idea for my The Courage to Be Wrong post. 2. Write a letter to your internal editor I got this one from one of my college professors, and it sounds really weird, but here’s the idea. As writers, we all have a voice inside our head telling us our work sucks. Normally, it’s just a nuisance, but sometimes the voice is so loud that it overpowers your creative flow, making it impossible for you to write. In those cases, here’s what to do: instead of trying to ignore it, confront it. Write a letter to your internal editor and tell him (or her) how irritated you are, how he’s ruining your career, and to shut the hell up. Really let him have it. Oftentimes, it’ll shock the little bastard into silence, and you can get back to work. 3. Use a pattern interrupt I once met a painter who said that, whenever he is feeling bored with his art, he pulls out a peacock feather, sticks it in his pants like a tail, and goes back to work. It’s so strange, so wrong , that it always gives him a fresh perspective on the painting. Before you go looking for feathers though, let me tell you the secret: it’s a principle from neurolinguistic programming called a pattern interrupt. Whenever a thought process isn’t working for you, one of the best ways to get unstuck is to do something really strange. Throw water in your face, scream at the top of your lungs, dance around naked. People might think you’re crazy, but hey, you’re a writer. You’re supposed to be crazy. 4. Take a hit of caffeine I know, it’s bad for you. Over the long run, it also robs you of more energy than it gives you. But if you’re propping your eyes open with toothpicks, and you have to get a post done or else, I’m the last person to condemn you for needing a little pick me up. All of my best posts here at Copyblogger were conceived under the influence of Mountain Dew, and I’m convinced it’s eloquence in a bottle. If you need it, I say drink it. Caffeine may be bad, but it’s far, far better than your best ideas dying inside of you because you couldn’t stay awake in your chair. Just my opinion. 5. Get off your butt Whenever you’re feeling stuck, the worst thing you can do is sit at the computer and try to grind it out. You’re far, far better off getting up and walking around. Movement creates a sense of energy, and it can help you get your creative wheels turning when you just can’t figure out how you want to approach a post. Personally, I find pacing in circles to be the most helpful because it requires no conscious thought, and I can concentrate on the problem at hand. Taking a walk can also work, especially if it’s a path you know well. 6. Unlock your unconscious mind The longer I write, the more I realize it’s largely an unconscious process. You could be taking a shower, washing the dishes, sleeping — regardless of what it is, your mind is ticking away in the background, figuring out what to say and how to say it. Sometimes though, our minds are so cluttered that we can’t hear our intuition, and when that happens, writing is a struggle. The only way I know to solve it is to sit still and meditate, deliberately quieting your mind and doing your best to listen instead of think. Many times, a fully developed idea will just pop into your head, and you’ll know exactly what to write and why. 7. Browse the archives The next time you’re struggling for post ideas, try browsing through your blog archives for a few minutes, rereading old posts. If you’re anything like me, you’ll always have a different perspective now than you did then, and the old posts will bug you because they are a little outdated. You’ll see points you should have made, metaphors you should’ve used, nuances you should have noticed. All of which make great fodder for follow-up posts. 8. Lecture an idiot Sometimes, the best way to get inspired is to write a good, old-fashioned rant. In your mind, conjure an image of someone who said, did, or believes something idiotic, and then start writing what you would like to say to them. Sure, it’ll be angry and condescending. Sure, you’ll probably go a little too far. Sure, you’ll need to edit it before publishing it to the world. But who cares? Writing great prose has a lot less to do with mechanics than it does with figuring out how to get your blood boiling and then having the courage to put your passion into words. If writing a rant helps you do that, go for it. 9. Let other artists charge you up Creativity is contagious. Whenever you feel like your batteries are drained, find another artist doing their thing and just watch them for a while. If they’re good, something about it will charge you up, and you’ll want to get to work. Personally, I like to watch reruns of Fox’s So You Think You Can Dance . The show has nothing to do with writing, but the dedication of the dancers, the beauty of the choreography, and the emotion of the moment are so inspiring that I can’t help wanting to emulate it in my work. For you, it may be something else. Whatever it is, find it, and set aside the time to let it inspire you. 10. Look within Let’s get down to the real answer, shall we? If you’re really serious about writing, if you want to make a career out of it, if you want to be so good that people talk about and remember you, then the secret to inspiration isn’t getting inspired. It’s being inspired. It’s about loving what you do. It’s about loving who you are. It’s about loving your life . I’ve never heard of anyone who worked a boring job, came home to a boring family, watched three hours of boring television, and then proceeded to write something of spellbinding greatness. It just doesn’t happen. Here’s why: your writing is an extension of who you are . If your life is a soul-sucking heap of mediocrity, then your writing will be a soul-sucking heap of mediocrity. Similarly, if your life is an adventure that brings you such joy you want to weep, then that joy will seep into your words, and anyone who reads them will begin to smile. The difference between a legendary writer and a merely good one isn’t mechanics. It’s intensity. Train yourself to find that intensity, and you’ll never lack for inspiration again. About the Author: Jon Morrow is Associate Editor of Copyblogger. Get more from Jon on twitter .

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10 New Ideas for Getting Inspired to Write

“Have nothing in your house that you do not know to be useful, or believe to be beautiful” ~William Morris, poet and designer Imagine the household you would have if you got rid of every item that was neither useful or beautiful. Gone would be the plastic doodad with no known purpose, the ugly frame your great-aunt gave you, the Special Free Offer© you never opened, the collection of someday-useful peanut butter jars . . . Every room would be so much more pleasant to be in, and every tool so much easier to find. What if you applied the same rule to the content you wrote? Every email, sales letter, blog post, and comment you wrote would have to be useful or beautiful. Or both. Does that sound a little . . . scary? Most copywriters are fine with this, in principle. (Remember the first law of content marketing ? Every piece of cookie content should reward the audience for reading: by solving a problem they have, or by entertaining them. Sounds pretty similar, doesn’t it?) The main problem people have with this advice is they don’t trust their own judgment. They’re unsure if what they’re writing is useful or beautiful. And of course, some people are certain their writing would make James Joyce weep and Dale Carnegie gnash his teeth, while their readers are wondering what this pretentious and useless fluff piece is all about. Are you unsure? Never fear! Here are some guidelines to help. How do I know if my content is useful? 1. Write content that suits your audience Your content must match your audience’s level of understanding . Experts won’t consider entry-level content useful and beginners won’t get much use out of advanced discussions. Your audience must have the required resources — time, energy, money, potato chips — to use the content. Telling new parents about a relaxation technique that requires eight hours a night of uninterrupted sleep? Not useful. Your content must relate to something your audience cares about . I’ll never find content on how to dress in corporate style useful, because I don’t care about dressing in that way. 2. Write specific content Generalisations aren’t useful. Vague: Scooters need oil on a regular basis. Specific and useful: Refill your scooter’s oil tank to the indicator line with two-stroke motorcycle oil every third time you refill the petrol tank. 3. Write actionable content Useful content creates action . If your readers don’t do something as a result of reading your content (change their mind, buy something, tear up their desk calendar, dance a boogaloo, write a better headline , pick a fight, talk to their children, set a goal, start a collaborative experience ), then the content wasn’t useful. Your content must encourage, advise, mentor, support, bully, or dare your audience into acting. And you must, must, must include a call to action in every piece of content you write. How do I know if my content is beautiful? This is the point where people get uncomfortable. Don’t worry! You don’t have to produce sonnets to write beautifully. Experiences that provide pleasure or meaning are beautiful. Johnny B. Truant writes posts that are beautiful, although he’ll likely laugh in your face and pour jam down your pants if you say so. They’re beautiful because they’re funny and vigorous and meaningful. If you’re not Johnny, here are some tips. (If you are Johnny, hi Johnny!) 1. Write meaningful content If you write your content with emotion , it’s more meaningful. Ever read a “Thank you for subscribing” email with sincere gratitude in it? (I read one that was so beautiful I saved it. Really.) If your feelings don’t match the anticipated emotion it’s even more effective: an angry product review, an excited tax letter, a sympathetic auto-responder . . . Be vulnerable . Instead of writing about the mistakes some people have made, write about the mistakes you made. And what they meant to you. Write about the bigger implications . Fixing a dripping tap is ordinary. Learning to perform house maintenance as a sign of your new independence is meaningful. Real benefits are meaningful. Creating more wealth, more connection, more options, and more purpose are some of our most meaningful activities. 2. Write pleasurable content Write to inspire emotion in your readers: make them smile. Make them cry. Make them wistful. And make sure they know they’re not alone in feeling that way. If you know your audience well, you can write mass communication that feels personal , where every reader thinks you’re psychic because you’re writing Just For Them. Everyone enjoys the pleasure of feeling understood. Use the tools in your linguistic toolbox to make the writing entertaining : play with alliteration, hyperbole, rhythm, flights of fancy, metaphor, perspective, storytelling . . . whatever feels natural and unforced to you. It’s hard to beat the pleasure of seeing your name in print. Praise your readers in public, hold them up as an example, thank them, or mention them as an inspiration . . . and do it by name. Do you want to take it even further? Think of a piece of content that’s critical to your success, like your sales letter. What if you applied the same rules to every paragraph of that content? What if you judged every word ? If you wrote your sales letter and removed every word that wasn’t useful or beautiful: You couldn’t use weasel words like “actually” or “amazingly” or “absolutely.” You’d have to use evocative, beautiful words and images. The writing would be muscular, short and punchy (Like Hemingway would write it). You’d become a thoughtful student of copywriting , so you knew how to make each word as useful as possible to create the result you want. It would kick ass! Do you think you could improve the usefulness and beauty of your content? Tell us how you plan to do it in the comments! About the Author: Catherine is wicked passionate about helping people to start and grow an awesome website: she’s even published a manifesto about it. When she’s not adding five-minute missions to BeAwesomeOnline.com , she can invariably be found on Twitter .

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The Two Vital Attributes of Quality Content