10 Tricks For Getting Inspired to Write

There comes a time in every blogger’s life when the thought of writing another blog post makes you want to . . . well . . . gag. You know you should write, you know your readers are expecting to hear from you. But sitting down to crank out another post is like throwing your bucket down the creative well and coming up with nothing but mud. The well is dry, baby. Nothing more to give. And yet somehow you have to find something to say. The question is, “How?” Some grizzled veterans like to say you have to write whether you feel like it or not. They tell you to suck it up, stop being a wimp, and do your freakin’ job. In my experience though, that’s largely crap. Because when you’re a beginning blogger, you don’t have an editor or publisher giving you the evil eye that says, “You’d better write or else .” No, the only one pushing you is you, and it’s all too easy to let up and go watch TV or play video games or catch up on some sleep. For us, inspiration isn’t optional; it’s the force that drags us to the computer and tells us it’s time to say something that changes the world . Somehow, you have to find it, and you have to keep finding it for as long as you have a blog. No, it’s not easy, but it is possible. Here are 10 tricks that have worked for me: 1. Look at magazine covers The writers who think up the headlines for magazines like Cosmopolitan and National Enquirer are some of the highest paid, most creative people in the world. So why not piggyback on their work? Whenever I’m feeling stuck, I’ll go to the bookstore and read all of the covers until an idea for a great headline of my own strikes me. Or, if I’m feeling especially lazy, I’ll go to Amazon or magazines.com and browse the images of the covers there. Either way, I usually end up with at least 5-10 ideas for new posts. (Hint: this often works best when you pick magazines that have absolutely nothing to do with your own topic.) 2. Browse openings Sometimes, writing a whole post is as simple as finding a crackerjack opening sentence. Whenever you have a general idea for a post but can’t find an exciting way to open it, try flipping through the first page of novels on your bookshelf (thrillers are often best) and read the first sentence. If you don’t find one there, browse through the archives here at Copyblogger and read the opening sentence of every post. Often times one will jump out, and it’ll give you the momentum to write a post. 3. Read your favorite author There’s an old saying that to write a lot, you need to read a lot. And it’s true. Not only does reading teach you what works and what doesn’t, but it can also get you in the mood to write. Whenever I’m feeling lethargic, I take 15 minutes to read Seth Godin or Stephen King. The way they write is full of so much energy that some of it usually rubs off. For you, the author may be someone else; what’s important is to find writers who inspire you and keep their work handy for when you need it. 4. Retype passages from those favorite authors In some direct response advertising agencies, I’ve heard they ask new writers to rewrite famous sales letters over and over again. Many good copywriting courses do the same. On the surface, this might sound like mindless labor, but it’s not. Something about retyping the words of another writer teaches your mind how they do it. I know because I’ve done it. After retyping a paragraph or two of Godin or King, I usually have an idea for a new angle or post. It sounds weird, but try it for yourself sometime. 5. Browse quotations People pass around quotations for a reason; they’re witty, insightful, memorable, everything good writing is supposed to be. So why not let them inspire you? Go to a website like quotationspage.com and browse through the millions of great quotes. Let one of them spark an exciting new post idea. 6. Listen to music Everyone knows about this one, but I’ll give it a slight twist. Some people find that listening to music while they write helps them, and if that works for you, go for it. Personally though, I’ve found it’s better to close my eyes and listen to the music before I write, keeping my mind is blank as possible while I do it. Within 30 minutes, an idea usually pops into my head, and then I turn off the music to start writing. It might seem like a small difference, but if you’ve had trouble writing while listening to music before, give this one a try. 7. Listen to smart dialogue Have you ever noticed that a good blog post reads a lot like a snappy monologue? You can almost hear the voice of the blogger. In that vein, one of the best ways to get yourself going is to find a TV show, movie, or radio broadcast with smart dialogue and listen to it for a few minutes. It trains your brain to think conversationally, and sometimes it’ll give you an idea that’s perfect for a post. You might want to be on the lookout for screenwriters whose dialogue you think is particularly good ( Quentin Tarantino and Charlie Kaufman are two good places to start), and listen to their work purely with an ear for how they use dialogue. 8. Talk to your readers Last year, I invited Copyblogger readers to tell me their frustrations , and then I chose 20 of them for free blog consultations. The result? Nearly 300 people left comments, explaining in detail what was giving them trouble and why. I’ve learned more from those comments and consultations than any other form of market research I’ve done at Copyblogger, and they gave me dozens of ideas for new posts and products. It’s humbling, but sometimes you have to realize you’re not the only source of blockbuster ideas. Your readers are full of wonderful ideas too, and they’re eager to give them to you. 9. Close the door This is another tip I got from Stephen King. In his book, On Writing , he advises writing your rough draft with the door closed and then revising with the door open. He doesn’t mean you actually have to close the door (although it’s a good idea). What he means is you need to forget anyone’s opinion but yours when writing your first draft. The surest way to frustrate yourself is to imagine what everyone is going to say about your work before you finish it. Get the rough draft done, listening only to your own intuition. You can agonize over how people will react when you’re making revisions. 10. Find your joy If you let it, writing can make you miserable. You can force yourself to write about topics you hate, exhaust yourself by writing when you’re tired, and beat yourself up whenever your work doesn’t measure up. But that’s a mistake. Because the writers who make it aren’t the stereotypical mad geniuses whose careers are a flash of brilliance followed by an untimely death. Most terrific writers are normal people who take joy from their writing, and so they write as much as possible. It’s so easy to forget the importance of that joy, and in my opinion, that’s the real reason why we have a tough time inspiring ourselves to write. We’re trying to trick ourselves into doing something we hate. And we need to stop. Because here’s the thing . . . the sooner you allow yourself to have fun with your writing, the easier you’ll find it to sit down and write. It will give you life, and you’ll want to do it. My advice? The next time you’re stuck, find something to write about that makes you smile. Find something to write about that gives you a buzz. Find something to write about that touches you so deeply, tears of joy are running down your face while you type. That’s what writing is about. It’s a gift, not only to our readers, but also to us. Enjoy it. About the Author: Jon Morrow is Associate Editor of Copyblogger . Get more from Jon on twitter .

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When it comes to Internet Marketing, the first thing that comes to our mind is Search Engine Optimization. Isn’t it? That happens simply because Search Engine Optimization is the most popular and reliable way to generate wealth, however, with everybody learning more and more about it, it is getting extremely complex for people to churn Rating: 0.0/ 10 (0 votes cast)

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What Belly Dancing Taught Me about Personal Branding

I’m learning to belly dance. Okay, that’s totally overstating it. I’m wiggling to music in what is labeled a belly dancing class. I’ve found that I enjoy the constant movement, manipulating my limbs and taking any excuse I can to be silly. But more fun than the belly dancing is the instructor. She loves this stuff. Her eyes light up when she enters the room, her voice changes pitch, and she hops around throwing out euphemisms that make even the bravest people blush. She’s a complete fruit loop. And she’s loved for it. It’s her schtick. Or, in marketing terms, it’s her personal brand. Oh no, not another post about personal branding We’ve been hearing about personal brands ad nauseum for the past year. Even if you’re not sure why you need one, you’re certain that you do. It’s like a 401k. Or a spouse. The trouble is, most personal brands make everybody else want to jab forks straight into their eyes. They’re based on egos, false promises, and personalities so obnoxious that you’d never be friends with this person in real life. But as my belly dancing instructor has taught me, you don’t have to build a personal brand on being an egomaniac. You can build your brand on simply being human. Or better yet, you can build your brand on being your favorite version of yourself . How do you create a personal brand that will garner attention instead of hate? Here are some tips I’ve picked up from my experience on the Web. And belly dancing. Claim your niche My belly dancing instructor doesn’t teach the hip hop class that takes place after her session. Nor does she teach the weekend kickboxing class. She’s limited herself to belly dancing because she knows that’s where she can offer the greatest value. Trying to teach everything would undermine what she’s about and the tribe she’s looking to attract. She sticks to what she does better than anyone else. Think niche . You can’t be known for everything. Pick what’s most important to what you do, break it down to its simplest core, and be it. While Copyblogger has established itself as one of the Web’s top resources on content, Brian Clark has branded himself the master of headlines . It’s a tiny microcosm of the whole content creation space that he owns. It’s where he’s untouchable. Create your character Like I said, my instructor is a fruit loop. The moment you think you’ve seen everything, she ups the ridiculousness. She tears her sweats so you can watch her legs curl, and refers to body parts in ways you wish you could erase from your mind. She knows who she needs to be to attract the right audience, and she plays up her quirks to do so. She builds a tribe that falls in love not only with her class, but with her. It becomes so that the class and brand are so intertwined that you can’t tell them apart. Lots of people will tell you to “be yourself” in social media. I’d advise creating a persona that mixes who you are and who you want to be. This heightened version of yourself allows you to lose the performance anxiety and magnify the personality traits needed to attract the right people. We fall in love with those who are brave enough to do what we think we can’t. As long as you’re basing your character off who you really are, you’ll be able to keep it authentic and still look great naked . Treat people like humans My instructor has been dancing for longer than I’ve been an adult. She’s trained in moves and styles that my stiff body can’t even comprehend. But you wouldn’t know that by talking to her. She’s unassuming and talks to you like you’re old friends meeting up for coffee. And she keeps that tone even when instruction has begun. There’s no jargon to confuse us, no making things complicated so we feel dumb and she wouldn’t dare call herself an “expert” or a “guru.” She’s just someone who loves belly dancing and is excited about the opportunity to share it with us. Finding your voice and using it to be relatable is what will make or break your personal brand. It’s what separates the brands we love from the brands we wish would die. It’s all about your ability to talk to people in a genuine way and show them that you’re one of them. This is where most people get tripped up. We elevate ourselves thinking that it makes us more impressive and authoritative and that our audience will trust us more. Truthfully, all this does is alienate you from the people you’re trying to connect with. Figure out what the real you sounds like, and then use that voice to be real with others. You can’t fake this. Make your brand accessible My instructor shows up to class early. She stays late. She takes questions in the middle of instruction and will show and re-show certain movements until you’ve nailed them. Her email address is publicly available so that students can email her with questions. She has an email newsletter to help us stay in contact with not only her, but one another. She’s not teaching a class, she’s creating a community. When you make your brand accessible, you help it grow beyond your niche. Become part of your community. Answer questions. Lift up those who are doing well. Share trusted information. Look for ways to extend your brand through blogging, guest postings [cough], email newsletters, and direct mail. Everything that you put out should incorporate and promote your personal brand. The more people see you and your tribe, the more they’ll gravitate toward it. It’s social proof . Your personal brand is you. It’s who you are, what you believe, and what you want to put out there to others. Use the social tools available to be you as loudly as you can, while always offering a benefit to those around you. Your personal brand may be all about you, but it’s also about how you make others feel. It’s emotional DNA, and what separates the personal brands we love from those we love to tear apart. About the Author : Lisa Barone has the totally pompous title of Chief Branding Officer at SEO consulting firm Outspoken Media. She tries to make up for the title by blogging Important Stuff on the Outspoken Media blog and being amusing on Twitter at @lisabarone .

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Why Do I Run? To Run Animals To Death…

Learn more about the Human Race in this Authors@Google speech by Christopher McDougall – We were all Born to Run… About the video: Full of incredible characters, amazing athletic achievements, cutting-edge science, and, most of all, pure inspiration, Born to Run is an epic adventure that began with one simple question: Why does my foot hurt? In search of an answer, Christopher McDougall sets off to find a tribe of the world’s greatest distance runners and learn their secrets, and in the process shows us that everything we thought we knew about running is wrong. Isolated by the most savage terrain in North America, the reclusive Tarahumara Indians of Mexico’s deadly Copper Canyons are custodians of a lost art. For centuries they have practiced techniques that allow them to run hundreds of miles without rest and chase down anything from a deer to an Olympic marathoner while enjoying every mile of it. Their superhuman talent is matched by uncanny health and serenity, leaving the Tarahumara immune to the diseases and strife that plague modern existence. With the help of Caballo Blanco, a mysterious loner who lives among the tribe, the author was able not only to uncover the secrets of the Tarahumara but also to find his own inner ultra-athlete, as he trained for the challenge of a lifetime: a fifty-mile race through the heart of Tarahumara country pitting the tribe against an odd band of Americans, including a star ultramarathoner, a beautiful young surfer, and a barefoot wonder. With a sharp wit and wild exuberance, McDougall takes us from the high-tech science labs at Harvard to the sun-baked valleys and freezing peaks across North America, where ever-growing numbers of ultrarunners are pushing their bodies to the limit, and, finally, to the climactic race in the Copper Canyons. Born to Run is that rare book that will not only engage your mind but inspire your body when you realize that the secret to happiness is right at your feet, and that you, indeed all of us, were born to run.

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How Smart Freelance Writers Handle Their #1 Hassle

The life of a freelance writer is pretty sweet. It’s interesting, challenging work. You meet great people. You have a lot of freedom to organize your work life the way you want it. The pay can be excellent, and you get to make a living doing something you love. But there are aspects of the profession that aren’t much fun. As a freelance copywriter, you need to get professional about how you deal with the parts of freelancing that aren’t unicorns and rainbows. Today, I’m going to talk about how to handle one of the more irritating hassles in the life of a writer: Requests for rewrites. Rewrites are inevitable in any writer’s life. No matter how brilliant you are, no matter how strongly you wield your pen, eventually someone somewhere is going to absolutely hate that first draft you sent in. And they’re going to ask that you rewrite it. Rewrites are not revisions First, let me clarify one distinction. A rewrite is not the same thing as revising what you wrote or tweaking the copy to be just right. Most freelance writers offer a certain number of revisions per project for free — usually one or two at most. And those rounds are based on an assumption: the client likes the first draft, but wants to tweak a few things. Even if your client loves that first draft sideways, they’ll wind up asking for a few minor changes: I actually prefer to be called a coach, not a consultant. Could you fix that? I’m not sure I like the way you describe me in the About page. Could you take out these adjectives and put in other ones? I love what you’re saying, but I think this technical point needs to be clearer. Here’s how it really works — could you change that paragraph? You’ll notice something about most of those tweaks. They’re things you couldn’t possibly have known. No matter how thorough your initial information-gathering phase might have been, some little details slip through the cracks. Often they’re details that the client never realized were important — until he saw them in his copy. Revisions are easy fixes. You can usually knock them out and send back a perfect final version before you finish your first cup of coffee. Rewrites are a whole ‘nother animal A major rewrite can really mess with your confidence. They can be terrifying, because you have absolutely nothing to go on. When the client asks for a rewrite, it’s usually because he wants you to scrap everything you’ve written and start over. The problem with that is that you can’t actually scrap everything . For one thing, he’s still presumably in the same line of work. If he was a corporate lawyer before, he’s still a corporate lawyer. If she was a large-business marketing consultant, she’s still a marketing consultant. The way they wanted to be presented probably hasn’t really changed either. They still want their customers to think of them as a professional with years of experience who knows the ins and outs of the trade. Or they still want to be presented as a caring, nurturing type who can make all the woes of life go away. The facts have not altered. It’s the way you present those facts that needs to go. You’re going to need to start from scratch. And that’s hard for a few reasons: One: You already thought you had a good grasp of what the client wanted, or you wouldn’t have written the copy that way. Clearing your mind and starting over with a whole new perception is going to be tough. Two: You’re probably feeling hurt or stung . Rejection sucks, and being told your writing wasn’t even close to right is painful. You’re not exactly in the mood to try to please this client again. So how do you deal with someone who wants a complete rewrite? I usually send a hit man . Solves the problem and it’s no work for me. Oh, no, wait, that’s in my dreams. Actually, usually the best thing to do is take a break. Take deep breaths. Try to remember that the client is just as disappointed as you are and that they deserve the copy they were hoping for. Try to remember it isn’t personal. It’s useful to look at it as a misunderstanding. The client thought they communicated what they wanted. You thought you understood it. You were both wrong. So, go back to the computer and write a nice, calm, apologetic email. Ask them to clarify a couple of points for you so you can write a draft that is more to their liking. Use the feedback they gave you — even if it’s couched in angry terms — to get the questions. You said this copy ‘doesn’t sound like a lawyer.’ Could you explain what gave you that impression so I can avoid that mistake in your next draft? Be calm. Be apologetic. After all, you’re half to blame for the miscommunication. If you’re understanding and sympathetic , that client isn’t going to be upset at you for long. In fact, he’ll get over it as soon as you give him the rewrite. The rewrite that’s so kick-ass the client can’t believe it , because you made doubly sure this time that you understood just what he was going for. What if you can’t please him no matter what you do? Politely refer him to another writer that you think might suit him better. At a certain point, this person isn’t going to be happy even if you hand him the Gettysburg Address of website copy. He might have better luck elsewhere, and sending him to a good alternative may be the best thing you can do for him. And for you. About the Author: For more freelance writing advice that helps you succeed, check out James Chartrand’s blog at Men with Pens . It’s chock full of advice to help you be one of those no-rewrite-required writers.

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