In this video learn how Google Adwords Site and Category Exclusion tools can be used to refine placements on the Google Content Network to improve campaign performance based on advertising goals.
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Site And Category Exclusion Tools In Google Adwords
I sent the note below about why a small town should consider applying for Google’s Fiber Trial via email to a small town resident yesterday: I thought the following might be of interest to you, your company, your contemporaries and the City of X. “New computing cycles create / destroy material wealth.” Morgan Stanley Research I read several weeks ago about how Google is planning on awarding an Ultra High-Speed Internet infrastructure project to a small number of trial locations throughout the US. googleblog.blogspot.com/2010/02/think-big-with-gig-our-experimental.html At the time, I didn’t think much about their announcement. However, yesterday I read about how Topeka, KS is planning on submitting an application and then I learned Duluth, MN plans to apply as well. forbes.com/feeds/ap/2010/02/28/technology-technology-hardware-amp-equipment-us-topeka-google_7393887.html This morning it occurred to me “your city” would be just as good a trial location for this project as any of the other cities who have publicly announced their intent to apply. If your city were to apply, the application alone would reflect positively on the city’s leadership. Winning a project like this would also surely help the city’s employers attract and retain talent while also insuring future investment and development in the community for years to come. There probably aren’t any of our towns applying… if any were – why not yours? Broadband and speeds throttle productivity. America needs to upgrade our network access speeds to compete with those countries who had the foresight to understand increased and superior network speeds enhance a country’s global competitive advantage.
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Why A City Should Want Google’s Fiber Trial
From the Wall Street Journal: NBC calls it “the world’s biggest focus group.” With an estimated 185 million unique viewers over a 17-day period, the Olympic Games provide a special audience microcosm, and one that NBC believes will be particularly useful for measuring new-media consumption habits and trends. NBC touts all the different platforms it is bringing to bear for the Games, which began Friday in Vancouver. Viewers can watch on the network, NBC Universal’s many cable channels and NBCOlympics.com. They can download clips to their iPhones and receive mobile updates on a favorite skier or figure skater. Alan Wurtzel, NBC Universal’s head of research, predicts big shifts in viewership habits compared with the last Olympics, held in Beijing in 2008, with large increases in the number of people who catch the games on mobile devices and who simultaneously watch on TV and the Web. But much is still unknown about how to measure the audiences of many of these outlets, and it is tough to sell ads without an accurate understanding of how people consume new media and media outside the home. Measuring all the various outlets is a “burning issue” among advertisers, says Thom Gruhler, president of Interpublic’s McCann-Erickson in New York. NBC has hired at least six different market-research firms to help keep tabs on Olympics viewership, including Nielsen Inc., Arbitron Inc. and Integrated Media Measurement Inc. NBC has hired Keller Fay, which specializes in word-of-mouth marketing, to monitor social-networking Web sites and viral communication by measuring Olympics-related phone and live face-to-face conversations. Some of the measurement technology is experimental. While Portable People Meters have been in use for three years, the specially outfitted mobile devices are largely used to measure radio consumption, not TV. NBC says it is important to test new research techniques beyond the standard meters attached to television sets. NBC will release a daily “total audience measurement index” or “TAMi” that will tally how many people watched the Olympics on the various platforms. That information will be supplemented with daily interviews with 500 viewers and will help NBC understand why, for example, a viewer watched a downhill wipeout on a laptop while the TV set showed a reality show. The network’s Olympics research budget is in the mid-six figures. That’s a small portion of the cost of the games for NBC, which expects to lose roughly $250 million on the Games after paying $820 million for the broadcast rights. The fact that NBC would spend $820 million dollars for the broadcast rights to the Olympics yet will spend a couple hundred thousand dollars to research how their’s and presumably their advertisers messages will be consumed elsewhere other than television illustrates the difference between old media’s and new media’s commitment to advertising performance. While new media lives and dies by advertising measurement and effectiveness, old media is only slightly interested in its advertising effectiveness online – just not that interested. I wonder why?
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Total Audience Measurement Index?