The Foolproof Cure for Weak Content: 4 Ways to Get Some Perspective

When I was fifteen, I wrote a novel. I thought it was pretty good, and daydreamt about literary stardom. Fast forward ten years. I recently found my old notebooks and read that novel over again. And … let’s just say it wasn’t as good as I remembered, and leave it at that. It’s amazing what a difference perspective makes. Usually, you’re not going to be revisiting work from a decade ago. You’re going to be busy trying to get that new website copy done, or that sales page written, or that ebook finished. Problem is, when you’re writing, you’re working at a zoomed-in level. You’re so deeply into the words that you can’t get a grasp on the whole piece. You’re emotionally attached to your work, and even if it doesn’t seem perfect, you simply can’t see any way to change or improve it. Here’s how to zoom back out and get the big picture. 1. Let it rest Ever since I started writing as a teen, I’ve heard this piece of advice. Put your first draft aside for a few days (or at least 24 hours ). Leave it alone. Yes, it’s hard; you’re itching to get your piece finished . You’ll need to plan ahead: give yourself a few days in the middle of a project to take a break. Your unconscious mind will carry on mulling over that project while you’re away from it. When you pick it up again, you’ll come to it afresh. You’ll have new insights. You’ll see different possibilities. Mistakes will jump off the page at you. How long should you put your work aside for? I’d say, the longer the piece, the longer you let it rest. For a blog post, leaving it for a day is probably enough. For a novel, give it at least a couple of weeks — preferably a month. 2. Read as a reader When you pick up your piece again after a break, try to get into the mindset of a reader. Imagine it’s the first time you’ve read this. It helps to make a clear physical break between your writing mode and reading mode. Depending on your project and how you like to work, that might mean: Printing out the whole thing and reading it in a coffee shop Turning it from a word document into a PDF so that you can’t keep changing the text as you read Creating a “real book” version of your manuscript on Lulu Reading through the whole thing in one session While you’re reading, watch out for: Anything vague. Have you assumed knowledge which your real readers might not have? Anything extraneous. It might be interesting to you, but if you can cut it out without losing any meaning from the piece, it should go. In fiction, I ask myself “Is this part of the story?” Anything redundant. When you’re working on a project over a long period of time, you’ll often end up with two similar sections, or very similar phrase or word choices close together. Next to impossible to spot when you’re writing, glaringly obvious to readers. 3. Ask for feedback However great your imagination, you can never truly put yourself in the position of a first-time reader. You know your writing and your topic too well. There’s an easy solution, however: Find some actual readers Ideally, pick people in your target audience. You could try: A writing circle — either a group that meets in real life, or an online one Regular commenters on your blog Participants in a forum or membership site which you belong to (I’m sending out my ebook draft to some fellow Third Tribers this coming weekend) Unless she happens to be a writer too, or typical of your readership, your mom is not the best person to ask for feedback. Ditto for your spouse. They’re likely to be kind rather than constructively critical. When you ask for feedback, be clear about what you want If this is a first draft, you’re not primarily concerned with typos or the occasional clunky sentence. You want to know if whole sections should be cut, or whether your angle works, or if your call to action is clear. I always give my guinea-pig readers a free copy of the finished piece, if appropriate. It’s also nice to offer to reciprocate if they ever want feedback on a writing project. 4. Proofread Once you’re past the revisions stage and into the final version, you’ll need to proofread. Although you can get away with the occasional typo, spelling mistake or grammatical slip in most blog posts, you’ll want to avoid any embarrassing mistakes in your shiny new ebook or your slick sales page. I find that I’m great at finding typos in other people’s work … and awful at spotting them in my own. Usually, I find a long suffering friend to proof-read for me, but if I’m proofreading my own material, this is what helps: Proofread on paper For some reason, it’s easier to spot mistakes on paper than on the screen. Perhaps it’s because we’re more prone to skimming on the screen, or because our eyes glide over any mistakes which the spellchecker hasn’t picked up. Regardless of why , it works. Print out your piece, and go through it slowly with a red pen in hand. Proofread backwards When we read, we rarely take in every word. Uur brain fills in what it expects to see — even if that’s not quite what’s there. (Ever mis-read a headline? Or a billboard?) Reading your work backwards deals with this. You’re forced to look at every single word. It’s a slow and tortuous process, but if you have a piece of work which absolutely must be error-free, it’s the best way to do it. How about you? Do you find it hard to get perspective on your writing? What methods work for you? And have you ever written something which you thought was perfect … until you looked at it again a few months later? Let us know about it in the comments. About the Author: Ali Hale writes about productivity with perspective alongside Thursday Bram on their newly-launched blog Constructively Productive: you can grab the RSS feed here .

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The 7 Secrets of Running a Wildly Popular Blog

Did you ever wonder why some blogs attracts tons of readers and others don’t? Of course you’ve wondered. We all have. Because if you’re reading this blog, you almost certainly have a blog of your own. You think it’s great, and you want lots of other people to think it’s great too. So what’s the answer? Why do some blogs become more popular than others? There are lots of reasons why people flock to certain blogs, but I think one of the most important is that popular blogs are written by popular people — the sort of people who attract others. And becoming a popular person isn’t just a matter of fate or genes. It’s something you can work on. I’m not saying content isn’t important when you’re creating a popular blog. Content for the best blogs is almost always top-notch, interesting, and informative — and that takes work. But a blog isn’t just about work or great content. Think about the most popular person you know in your personal life. What is it about them that attracts other people? Brains? Skill? Knowledge? These things could be part of it, but don’t you also know popular people who aren’t the smartest, the most skilled, or the best-educated? When giving the commencement speech to the Vassar class of 1983, Meryl Streep said this: Real Life is actually a lot more like high school. The common denominator prevails. Excellence is not always recognized or rewarded. What we watch on our screens, whom we elect, are determined to a large extent by public polls. Looks count. A lot. And unlike the best of the college experience, when ideas and solutions somehow seem attainable if you just get up early, stay up late, try hard enough, and find the right source or method, things on the outside sometimes seem vast and impossible … In other words, success isn’t necessarily about competence. It’s often about likeability. People like to spend time with people they like. The same applies to blogs. Success often depends on likeability. How you come across. Your vibe. Your attitude and personality. And if I were to break this down into specific tips, I’d say there are 7 secrets for making your blog (and you) more popular. 1. Have a conversation People don’t like to be lectured or talked down to. They just like to talk. And a blog is really a form of conversation between you and your readers. Even if people don’t always directly communicate with you or leave comments, the tone of your posts should be more or less conversational. Don’t write like you’re delivering a sermon. Write like you’re chatting with a friend. Keep it easy and informal. 2. Lighten up You don’t have to tell jokes, but it’s smart to keep things light-hearted. Consider the Men with Pens blog. James always has a lot of fun when writing a post, and her sense of humor makes the information more readable and entertaining. Your readers are probably having a tough day. Their desk is groaning under the weight of all their projects. The economy is crappy and their life is full of responsibility. If they read your blog and come away feeling just a little happier, they’ll keep coming back. 3. Be yourself After all, people are not coming to your blog just to acquire knowledge. They’re dropping by to visit you . Which means you have to be there. That means revealing a little about yourself, sharing the occasional personal photo, posting videos where you talk to your readers, letting people know what’s going on with you. For example, in a recent Pro Copy Tips post, I mentioned that I visited Las Vegas for my sister’s wedding. I show a photo of me standing in front of the famous welcome sign on a sweltering afternoon. I mention playing the slots and losing a little money. (Only a buck. I’m not much of a gambler.) And all this served as an introduction to thoughts about how writers take risks, so it remained informative and focused on the reader. 4. Be nice Yes, your mom was right. You have to be nice. Don’t be a diva. Answer your emails. Respond to comments. Be polite even when a reader makes the occasional stupid remark or a troll flames you for no good reason. The people who are rude to you are having a bad day, or a bad life, and they want to share their frustration and anger with you. But it’s their problem, not yours. They want to provoke you. Don’t let them. If anyone gets out of control on your blog, don’t bicker about it. Just delete the comment and move on. 5. Get over yourself When you think about it, blogs are really kind of egotistical . You have to think pretty highly of yourself to assume other people want to hear what you have to say day after day. There’s nothing wrong with a healthy ego, but your blog really isn’t about you. It’s about your readers. It may seem counterintuitive, but the more you cater to your readers needs, the more popular and profitable your blog can become. The more you give, the more you get. The world is full of self-centered and stingy bloggers. Don’t be one of them. (I realize this might seem to contradict #3. There’s a delicate balance there. You want to share enough of yourself to make a connection, but still keep your focus on your audience.) 6. Help people Isn’t this the whole point of a blog, especially one that’s wildly popular? Why do you visit Copyblogger or Lifehacker or Chris Brogan , or any of the other top blogs? Because they offer you lots of stuff without necessarily expecting something in return. The people who run these blogs are constantly thinking about how they can help you. Again, think about the people in your personal life. You probably know that one person who is always willing to help, no matter what you need. Why do you keep going back to that person? Because you know they’ll say “yes” when most others will say no. Helpful people are popular people. 7. Stop trying so hard Yes, you need to work at your blog. You should write good posts. You should offer solid information. You might even put in long hours. But don’t push too hard. Relax. Enjoy it. Make it part of your life. If you’re desperate for success, that desperation will show. It’s like dating: there’s a fine line between wooing someone and stalking them. I mean, have you ever had someone get a crush on you and start trailing you like a puppy? It’s annoying. And a little creepy. No matter how much you want success, just remember that it comes fast for some and slower for others. There’s a moderately popular blog I used to enjoy. Then the people who run it announced a product. From that day forward, every post was about their product. Every link pointed to a sales page. The blog was no longer a conversation. It was a relentless sales pitch. I don’t visit any more. Meryl Streep was right. Life is like high school. And success has a lot to do with being popular. So … be popular. About the Author: Dean Rieck is one of America’s top direct marketing copywriters. He shares his writing and freelancing know-how at the wildly popular Pro Copy Tips .

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The 7 Secrets of Running a Wildly Popular Blog