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The Three-Step Guide to Getting More Traffic by Writing Less

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Ever wonder where you’re supposed to find the time to promote your blog? If you’re blogging in your spare time, it can seem impossible. You’re already struggling just to publish a post every weekday, and sometimes you can’t even manage that. You want to work on your SEO, twitter following, and relationships with popular bloggers, but you also have a job, family, friends — responsibilities that are just more important. And so you wonder: should you just keep going, doing the best you can? Or is there a strategy you can use that doesn’t require so much time? I started to research the answer to that question about a year ago, and after working with more than 50 bloggers, trying different things, I think I’ve found one. As it turns out, the answer isn’t doing more. It’s doing less . Let me explain. Step One: Publish only one blog post per week Whoever said you have to publish a blog post every weekday? Nobody, as far as I can tell. It’s just what everyone does, and so most of us assume it’s the only way to do it. But it’s not. If you’re strapped for time, there’s nothing wrong with cutting back on the number of posts you publish each week. Your readers might even be grateful. Most people have so much to read that they don’t have time to keep up with all of your blog posts, and they feel bad about it. By cutting back, you make it easier for them to stay a subscriber. So how many posts should you publish, exactly? There’s no set number, but here’s a suggestion: start with one really good post per week, and if you have time, work your way up. The key word is “good.” One well-written, well-thought-out blog post can get you more links and traffic than hundreds of hurried ones. Some writers are faster than others, but in general, if you’re spending less than two hours on most of your posts, you’re probably going too fast. Cut back the quantity, and focus on quality. By itself, this will often double or triple your traffic. But it also does something else: it frees up time to focus on promotion. Step Two: Publish one guest post per month on popular blogs As you’ve probably seen, there are hundreds of strategies for promoting a blog. In an ideal world, you would use them all, digging dozens of channels for traffic to come flowing in. There’s only one problem: you don’t live in an ideal world. And neither do I. Even if you were working on your blog full-time with a dozen employees to help you, you couldn’t do everything . So don’t try. Instead, focus on one strategy, and get really good at it. My advice: start with guest blogging . Here’s why: pretty much every other traffic strategy depends on you having connections. To make SEO work, you need links from trusted sites. To make twitter work, you need to get retweets from people who have a lot of followers. To make social bookmarking work, you need connections with social media power users who can bring you dozens or even hundreds of votes. And that’s hard when you’re a beginner, because you don’t have any of those connections. In my opinion, it’s far, far easier to establish relationships with influential people first , and then use those connections to fuel the other strategies. If you can publish just one guest post per month for popular blogs, at the end of the year, you’ll have made connections with twelve very influential people who can help you grow your blog. That’s not going to give you 100,000 subscribers all by itself. But it will give you a nice foundation, and it’s one you can build on. Step Three: Slowly start doing more posts and promotions Once you start getting results, I think you’ll find it’s a lot easier to expand your efforts. Everyone is more motivated to work on something that’s working. If you land a guest post on a big blog and pick up a few hundred subscribers, you won’t have to push yourself quite so hard to work on your next post. You’ll want to do it, and that makes blogging a lot more enjoyable. You’ll also have the connections you need to slowly start trying some other traffic strategies. For instance, you could: Publish a special piece of content, such as a free report or video, and then use your connections to get links from popular blogs ( Here’s a free tutorial on how to do that ). Build a following on twitter to help promote your posts, and then strategically make a post go viral ( Here’s a free tutorial on how to do that, too ). Pick a search phrase that gets hundreds of thousands of searches per month, and then use your connections to get trusted links (That tutorial is coming this Friday). By themselves, none of those strategies are new. Anyone who has been blogging for more than a few months probably dreams about attracting links, building a twitter following, and getting a first page ranking on Google. The difference is you’ll actually be able to do it. Cutting your posting schedule will free up the time you need to work on promotion, and guest blogging will give you the connections you need to pull them off. It’s a very simple system, but it’s also one that gives you everything you need while investing a more reasonable amount of time. Is the system perfect? No. In fact, it has one serious flaw: Isn’t getting a guest post on a popular blog kind of hard? Yeah, it can be. With audiences numbering in the tens or even hundreds of thousands, popular bloggers are justifiably careful about the quality of content they publish. Frequently, they also have a lot of bloggers volunteering to do guest posts, so the competition can be stiff. But it’s not impossible. New bloggers do it on a regular basis here at Copyblogger, as well as many other popular blogs. There’s no reason you can’t do it too. You just need a few tricks of the trade to help you get started. Check out the free GuestBlogging.com videos If you haven’t seen the GuestBlogging.com videos yet, you should check them out . They’re free, and they contain some of the most powerful strategies I’ve learned while writing for Copyblogger and building popular blogs of my own. So far, thousands of people have signed up for them, and many are saying it’s some of the best blogging advice ever published. The bad news is that I’m about to take it all down. No, it’s not because I’m the King of Mean. ( Even though I am .) It’s because next week, I’m opening the doors to a new training program I’ve put together specifically for people who are serious about building a popular blog. I’ll leave the videos up for about another week, but once the training program starts, I’ll be taking them down to give members 100% of my attention. I’ll probably be releasing them again at some point, but I’m not sure when, and I didn’t want the Copyblogger readers to miss out. So, if you’ve been looking for a strategy you can implement in your spare time without having a lot of connections, be sure to take a look . It’s not the only strategy for building a popular blog. But if you’re strapped for time, I think it’ll work well for you. About the Author: Jon Morrow is the Associate Editor of Copyblogger and the founder of GuestBlogging.com . Get more from Jon on twitter .

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Charles Bukowski and the Secret to Immortal Writing

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Henry Charles Bukowski, Jr. was arguably the greatest American fiction writer of the last half of the 20th century. Fortunately for his book sales, most think of him as the archetypal drunk, misanthropic male pig. Don’t let the hype fool you, though. Bukowski possessed the secret to something nearly every blogger wants: what makes truly immortal writing. As I’ve only spent a few minutes with his now 16-year-old corpse lying in San Pedro (see photo above), I can’t speak to his personal life. But the words, the lines, the books, they are evidence of a generous, staggeringly imperfect, stoic genius and lover of life. Sure, a stack of tangled contradictions, who isn’t? Before (and after) his relatively minor fame hit, Bukowski spent decades mailing his poems and stories to small press magazines, mimeographed booklet makers and the like. Thousands of pages, hundreds of thousands of words. Usually these would go out as originals, no carbon copies. He once estimated that he’d lost hundreds of poems this way, the publisher usually wouldn’t return the rejected work, and it was gone forever. It forced him to move on, to work deliberately, to punch through again and again and again without sentiment. The poetry business, in my opinion, is largely an inbred, favor-driven, audience-less racket. Most folks don’t think about poetry until Terry Gross drags some poor, expressive soul into her studio for a literary interview. And when he or she begins to talk, most folks switch the channel. Bukowski eventually acquired a raving audience despite this reality. An audience that continues to grow exponentially 16 years after his death. An audience that begs, borrows and steals to get his stuff. An audience that he famously never chased down. An audience that he, in fact, largely pushed away . How did he do it? How did he go on to sell endless books of poetry and finally lay down in the dirt making an almost six-figure literary income? Several reasons of course, but try this one on for size … The secret is in the line. ~ Charles Bukowski Yeah, I know. Don’t dismiss that. Read it again. The secret is in the line. ~ Charles Bukowski No 10 point PR plan. No elaborate structure. No budget. No reader polls. No blog. The secret is in the line. ~ Charles Bukowski Sure, Twitter wasn’t around in 1980. And he eventually had John Martin at Black Sparrow Press backing him. But Bukowski himself attributed so much weight to the single line that it eclipsed all else in his philosophy of writing. If the single line was magnificent, the rest would take care of itself. In a 60,000 word novel, the working focus was on the single line . In the dirty stories sold to skin mags for money, the working focus was on the single line . In a small poem that maybe 50 people would read, the working focus was on the single line . Not easy. Not fast. But this must certainly be the path to immortal (and powerfully influential) writing. If you can stomach it. If not, there’s always a place for you in the pedestrian lane . About the Author: Robert Bruce is an American writer. And day job man. And beer drinker. And Presbyterian. All from the rain and fog of Portland, Ore. Get him on Twitter .

bruce bukowski Charles Bukowski and the Secret to Immortal Writing

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Good Or Bad Word Of Mouth?

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For simplicity’s sake, word of mouth marketing messages occur in one of two forms: positive or negative. To marketers’ dismay, negative word of mouth messaging propagates much like its cousin “bad news”. Word Of Mouth Companies, marketers and salesman only wish they could be so lucky to have the good news about their product spread so easily. Problem is in order to get the good news spread about a company or its products – they must be remarkable enough to talk about in the first place. Fact is few companies are. Those companies that are understand positive word of mouth marketing is woven into the company’s DNA or its not. I would guess for every fifty marketers familiar with negative word of mouth and attempts to stem it there might be two fortunate marketers from companies with “good DNA” versed in the creation and distribution of positive word of mouth. Why? Negative word of mouth occurs as a result of market mediocrity and thus statistical probability. After a company reaches a sizable market share and number of employees, the likelihood that one of its employees and or its products will fail to meet customer expectations grows correspondingly. Hence, the potential for negative word of mouth. Today I experienced just such a case. A contractor was in my home programming remote controls that required the use of a laptop. When I asked where his laptop was, he said – “Well I have a $2,700 Dell laptop in the truck but it doesn’t work anymore. I had it for a year and it worked beautifully then it just stopped working. It got too hot and just shut down. I have tried to get it replaced but I hate calling them. I will never buy a Dell computer again.” What’s interesting about this particular case of negative word of mouth is I didn’t ask the contractor for his opinion about Dell or laptop computers for that matter, he just shared them with me – unsolicited. The problem for Dell and other large companies like them is that they rarely listen for let alone hear this type of customer feedback. Worse yet,  they’re unaware why they won’t get the contractor back again as a customer. Large mediocre companies may incur negative word of mouth out of statistical probability but few if any companies can incur and ignore large quantities of negative word of mouth without suffering measurable consequences.

word of mouth Good Or Bad Word Of Mouth?

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Good Or Bad Word Of Mouth?