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Copyblogger Weekly Wrap: Week of October 3, 2010

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I’m going to keep this week’s intro brief because my dog is biting me. My mother says he bites us all because he’s herding us (he’s a collie mix and barks and corrals when anyone runs), but I think it’s because he wants to be on the winning side. If anyone is play-attacking anyone else, he bites the person being attacked. He’s kind of an ass that way. So it really can’t bode well that I’m being harassed while writing the Wrap. Speaking of ass, it’s just like that time he bit Jennifer Lopez while she was busy working on Gigli . Now for the part where I massively fail to tell you what happened this week on Copyblogger (with bite marks): Monday: 4 Simple Ways to Get More High-Paying Clients with Your Blog If you’re not getting clients with your blog, chances are you’re not doing the four things in this post. Or possibly, you’re doing them but are wearing a clown costume. So remember also #5: Don’t wear a clown costume. And off you go. Read the full post here . Tuesday: The Simple Tricks Experts Use to Always Get Paid For Their Time Sometimes the person asking to “pick your brain” isn’t a zombie, and when that happens, you’re really in trouble. Rather than awkwardly stumbling through a conversation containing sentences like, “But my brain is supposed to make me money, you freeloader!”, Laura Roeder has better ways to deal with sticky situations. Read the full post here . Wednesday: Captivate Your Readers with a Marketing Story that Sells Let me tell you a story: There once was a guy named Johnny, and he had the very unprofitable hobby of writing stories. Then he discovered that if you can learn to tell your own true story in business, you can make money… so he did just that, and taught others how to do it, too. Then he hooked up with seven Victoria’s Secret models and lived happily ever after. Read the full post here . Thursday, part 1: The Easy-to-Use Tool that Helps You Build a Breakthrough Blog Apparently there’s this newfangled trend out there in the Interwebz called “being organized.” The way I read this, some people actually plan things out on a calendar and do NOT blog totally randomly. Apparently this crazy new trend has some advantages that you can read about in this post, like “knowing what the hell you’re doing.” Hmm. Interesting. Read the full post here . Thursday, part 2: Two Conferences for Serious Online Marketers Brian Clark will be speaking at the BlueGlass Internet Marketing conference in Florida November 2-3, and at PubCon Las Vegas on November 8-11. That’s pretty much it. Not funny enough? Okay, imagine him speaking in a clown costume. Read the full post here. Friday: Blogging with a Learner’s Mind This post made me think of how people say that kids pick up languages naturally and well, and how my response is, “If you were content to just say stupid and incorrect things and had people tirelessly correct you for months until you got it right, you’d be good at languages too.” Pamela says it best: “A learner’s mind is fearless.” Learn to lose that fear and be content to learn over time and your blogging will become so much more awesome. Read the full post here. This week’s cool links: Three Problems that Make Me Leave Your Blog in Three Seconds : It’s kind of a problem if people arrive at your blog, are really turned off, and leave. Here’s what may be driving them away and how to fix it. Why Free Plans Don’t Work : A lot of software offers a free plan, with the intention being to convert those people to paid users later. But is it a good strategy? Yes, the Internet Is Changing Your Brain : So, the use of Google and the net in general is changing the way you think. The question is, how, and in which directions? Sales Psychology: Why People Won’t Pay Your Rates : The fact that you look expensive or cheap doesn’t have much to do with the price, because everything is relative. Here’s an explanation of what really matters. The Basics : Sometimes we make simple things too complicated, like when a restaurant adds a bunch of things to Macaroni & Cheese. Always remember the basics. (Mmm… basics.) About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website . (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)

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Copyblogger Weekly Wrap: Week of October 3, 2010

Copyblogger Weekly Wrap: Week of September 27, 2010

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Those who stalk me (and you know who you are) know that I’ve been talking a lot lately about “ Storyselling ,” which is a way to sell stuff using stories. But nothing is infallible, so I wanted to publicly announce some flaws I’ve found with it: Don’t use Storyselling with the police. Tell them about Uncle Phil’s hairpiece and they’ll still put you in jail for running over a Photomat booth with a city bus. (Don’t ask how I know this.) Don’t tell your story after being pushed off a building by the person you were trying to convince not to push you. Tell it before. After is too late. It’s amazing how many people get this one wrong. Don’t watch The Story of O with your grandmother, unless you enjoy uncontrolled squirming. Now, with that out of the way, let me tell you the story of what happened this week on Copyblogger: Monday: 50 Can’t-Fail Techniques for Finding Great Blog Topics I could give you an elaborate summary of this one, but really, the title says it all: it’s a collection of 50 can’t-fail techniques for finding great blog topics. Instead, I’ll spend this summary talking about Hollywood gossip. So… do you guys think Lady Gaga is a dude? Read the full post here . Tuesday: Want People To Read Your Sales Page? Make It Scannable To prove how true this post is, I scanned it only briefly to write this summary, and did so while driving a race car off a cliff. A lot of people are like me, so if your sales page is full of dense text that requires people to read every word, you’re going to turn us off. Also, after scanning this post, I’m pretty sure it was about waffles. Read the full post here . Wednesday: 8 Bad Habits that Crush Your Creativity And Stifle Your Success I totally get this one. Most people have the potential to be creative, but they do these 8 things that stifle creativity and make them boring. Don’t want to be boring? Then stop doing these 8 things, and also get a multicolored hat with a feather. Read the full post here . Thursday: Scribe 3.0: SEO Made Simple Hey, everyone, Scribe just got even better! I like Scribe. It’s cool for people like me who hate SEO because they think it gets in the way of your writing style, but then you get Scribe and it goes all ninja and suddenly you’re ranking well and life is grand. NOTE: Scribe does not include a pair of those little ninja slippers, exploding powder, or those shiny little stars you throw at people. Yet. Read the full post here . Friday: Why Getting Attention Won’t Make You Rich I was in a pink full-body suit, climbing the Sears Tower to drop lemons on pedestrians when I read this post — and just in time. Attention may be the first step to building a lucrative business, but it’s not the only one. In this post, Sonia Simone outlines what else you need to do in order to convert attention to currency. For me? I’m selling “I got hit with a lemon by a pink guy and all I got was this lousy t-shirt” t-shirts. Read the full post here. This week’s cool links: Signs That Blogging is Not Only Alive, But More Critical Than Ever : Think that blogging is dead? Um, no. That would be a stupid thing to think. Digg Founder “Burned Out,” May Leave by End of 2010 : Kevin Rose has had it, and reading this, I think I’d be expecting a “postal” reaction out of him. Can we get Pete Rose in there instead? Trouble Choosing a Niche? Start a Personal Blog : If you’re not sure what to blog about, Darren Rowse suggests starting a personal blog as a testing ground. (Note to self: It’s possible to have a business blog that isn’t all about yourself? Strange, but possibly true.) 14 Incredibly successful ways to stand out from the crowd : Like monster * posts? This one about finding a way to stand out in an otherwise crowded space will suit you well. * Does not contain Cookie Monster. ‘Cluetrain Manifesto’ Comes True In Age of Twitter, Facebook : The book The Cluetrain Manifesto , written in 2000, is totally being proven true a decade later. (Also, it describes a train on which you can play the game “Clue.” My money is on Professor Plum in the parlor with the candlestick.) About the Author: Johnny B. Truant wants you to know that his new course Storyselling 101 is half price this weekend and says “You should totally get it now.”

be15e0c150e wrap.jpg 150x150 Copyblogger Weekly Wrap: Week of September 27, 2010

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Copyblogger Weekly Wrap: Week of September 27, 2010

How to Build Credibility with Your Sales Copy

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When visitors are making a decision about whether or not to buy, their “shields are up.” They’re watching carefully for any sign you might be a jerk, a crook, or just not able to deliver on your promises. They need you to soothe their unspoken anxieties and objections . This doesn’t have to be a daunting task. In fact, a powerful way to make this happen is something you’re probably already doing on your blog. The key is to show your prospect the person (or people) standing behind the offer. Put a human face and some credibility-based context on that sales message. Readers want to know who they’re dealing with — and why they should trust that person. It’s up to you to communicate it in an effective and engaging way. Let’s talk about three strategies for building sales-driving credibility into your copy. 1. The “about me” approach This is probably the most recognizable credibility-building tool, because you see it everywhere. Blogs have an “About” page, and many sales pages have some variation of the Who Am I And Why Should You Listen To Me? theme. But you can also use a little more subtlety when introducing yourself to your buyers. Using a “Why I created this product” approach, you can weave your own story into your sales material, by combining details about your experience and credentials with benefit-driven copy that reduces your readers’ resistance to buying. Explain what you’re doing for clients, how your approach addresses the results you deliver to those clients, and then segue into your sales message. For example, a copywriting course sales page could build credibility like this: After spending a decade building a reputation for writing high-conversion copy for clients like (name) and (name), I decided to start teaching my evergreen copywriting strategies to others so they could grow their own businesses … You’d then lead into a brief story about how you have effectively served your copywriting customers. You can see how the credibility factors (10 years of experience, name dropping of high-profile clients) merge with the desired outcomes (evergreen strategies, high conversion), and let you build trust without feeling like a hype machine. By involving the reader in a bit of history (or even what’s happening with present customers), you can satisfy the “about me” section by wrapping it in details that are really about them and the outcome they’re looking for. It seems like they’re getting a story about you. But what they’re really getting is confirmation that you can meet their needs. 2. The “reluctant hero” approach Another strategy is the story of the “unintentional product.” This works by setting up a backstory where the product producer starts gaining a reputation for creating results … and then other people begin clamoring to know how to make it happen for themselves. The reluctant hero is a storytelling archetype, and you may think that makes this approach formulaic or contrived. But assuming your story is both compelling and true (yes, it needs to be both), the reluctant hero story is an extremely effective credibility generator. Here’s an example from my own past: I started out as a personal development coach who began learning how to create and launch my own information products, Third-Tribe style before there was a name for that way of doing things. After a while, my blogging friends began asking me how I was making such strong sales with my products. As I showed them, they started telling people about it. Word got around, and I started getting more calls and emails about launching products than I did about personal development. I decided to create a training manual on how to write and sell ebooks … and the rest is history. The “reluctant hero” approach lets you humanize your accomplishments, weave a story that creates a connection with your audience, and gets readers to see you as a natural fit for what they need. 3. The customer-as-proof approach A third (and highly effective) strategy is to make successful customers the focus of your credibility-building story. After all, why talk about yourself when you can talk about the stunning results your customers have created … and generate credibility by association? You see this all the time when people say things like “using this system, my client generated $5 million in sales in a down economy.” By pointing to the successful results other people have experienced, the product (as well as the creator) gains instant credibility without having to overtly claim “I’m qualified.” When example is stacked upon example, the sense of credibility is continually heightened. Every time you receive a results-based testimonial, consider weaving it into your sales message as more than just a yellow box with a picture in it. Make it part of the story around what your product can truly do. The more examples you have for your reader to see your product’s results, the less “selling” you’ll have to do, because each story reinforces your credibility. And you take advantage of another copywriting cornerstone — making it easy for your prospect to visualize herself as a customer. What’s your favorite credibility builder? These aren’t the only ways to establish credibility in a sales page, but for the aspiring copywriter, they’re a great start. If you’ve got another strategy that’s a personal favorite, please share it in the comments below and let us get to know a little more about you and your story. About the Author : Dave Navarro is a product launch manager who can’t wait for you to join the 7,000+ people using his free workbooks in the Launch Coach Library (a crowd favorite in the Third Tribe forums).

3c3b757d57button.gif How to Build Credibility with Your Sales Copy

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How to Build Credibility with Your Sales Copy

A Four-Step Guide to Generating Sales Leads from Your Blog

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Dean: Did you know you can use your blog to make money offline? Blogger: Offline? What is this “offline” you speak of? Dean: It’s the opposite of “online.” Blogger: (confused silence) Dean: You know. Offline. Not on the internet. The real world. Blogger: (shaking phone) Not only does this stupid phone drop my calls, now it’s translating them into crazy moon language. Okay, I jest. But to listen to some bloggers, you would think a blog’s only purpose is to make money online, by selling ebooks , membership sites , or advertising. The truth is, blogs have grown into a more powerful tool than anyone ever imagined. They’re ideal for making money online, of course. But they can also be used to generate profits for nearly any kind of business, including those that provide real services in the offline world. This often means generating sales leads for a service or consulting business. This is how I use my copywriting business blog, which accounts for most of the new clients who call me these days. Okay, sounds great. People read your blog and then call to hire you, right? Well, not quite. Are you selling a product or a service? First, it’s important to understand that selling a service is not like selling a product. When you sell a product, the process is usually pretty straightforward. Basically, you introduce the product, spell out some benefits, make an offer, and people make a buying decision. Selling a service can be a little more involved. Prospects first inquire about the service, usually comparing you with other providers. If the service is expensive, like my copywriting and marketing consulting, people are even more careful about their decision. I’ve had clients take years to finally made the decision to hire me. And it’s common for people to start a phone call by saying, “I’ve been reading your blog for quite a while now. Do you have moment to talk about a copywriting project?” This shouldn’t surprise you. The more expensive the service, the more important it is, and the more commitment it requires from the customer, the more careful that customer is going to be. Think about it. If you need your bathroom painted, you might spend an afternoon looking for a decent painter. If you need to build an extension onto your house, you might spend weeks or even months finding the perfect contractor for the job. So if you provide a service, such as freelance writing, graphic design, web consulting, wedding photography, event planning, translation, or whatever, you can use your blog to attract prospects and begin the process of selling them on your services. Here’s how. Create your sales funnel Professional sales people often talk about filling their “sales funnel” or “sales pipeline.” What they mean is that in order to make a sale sometime in the future, they want people to inquire today. They always want to have lots of people who are in various stages of readiness to buy. To keep things simple, I like to think of the sales funnel as having just 4 simple steps. 1. Generate inquiries This means getting people to contact you. Typically this is done by offering something of value in exchange for contact information. For my business, I offer a free newsletter . If people go to my main website, I also offer a free white paper . In both cases, they have to give me some contact information before they get the freebie. I also provide a contact form and phone number for “hot” leads who are ready to talk business. I get many inquiries every week. Most can’t afford my services. But a few are high quality and good candidates for future business. 2. Follow up After you’ve delivered the freebie or provided whatever information you have promised, it’s time to schedule your follow-up, usually either by email or phone. Because you are responding to someone’s inquiry, it’s not a cold call. You have a valid reason for making contact and have an opportunity to gauge how serious the person is. Are they just gathering information? Do they need your services immediately? Or are they somewhere in between? The most serious are your sales leads. Everyone else is a prospect. You will want to spend more time on sales leads than prospects. 3. Nurture leads This is the step most people are tempted to skip. Like every other person selling a service, you want to make a sale right away. But while a few people will hire you immediately, most will not. Their interest needs to be nurtured until they’re ready to buy. You should store all contact information in a database, which could be a simple customer relationship management system like Highrise or a desktop-based program such as ACT! . Find ways to regularly communicate with your leads. Over time, they will become more familiar with you and more comfortable with the idea of hiring you. People always prefer the familiar over the unknown. There are many ways to nurture leads. You can send news or information they might be interested in, make additional offers for low-cost or introductory services, connect with them socially, and even seek their advice from time to time. 4. Close sales This step is self-explanatory. A potential customer needs your service. You provide a quote or estimate, answer questions, overcome objections, and eventually close the sale. This is your end game, the goal of your efforts. And if you’ve set up a good lead generation system and kept your sales funnel consistently full, it will actually be the easiest step in the process. Easy ways to generate inquiries from your blog The hardest part about generating sales leads is getting people to contact you in the first place. If you’re just starting out and no one knows who you are, this may seem impossible. As a blogger, you may know a variety of ways to promote your blog. Obviously, the more blog traffic you get, the easier it will be to generate leads. But you don’t need a ton of traffic to make it work. According to Alexa , my business blog is ranked at around 100,000 or so. That’s not bad, but it’s nowhere near superstar blogs such as Copyblogger. However, I get enough of the right kind of people reading it to generate a steady stream of inquiries for my services. So don’t worry about becoming a top-ranked blog. To successfully sell your services, you just need regular inquiries from the right kind of people. The more specialized you are, and the more targeted your blog posts, the more likely this will happen. Of course, bringing people to your blog is one thing. Generating inquiries is another. Here are some simple things you can do to make those inquiries happen. Contact Form — If you have a blog, you almost certainly have a contact form. However, the standard contact form is not enough. You should modify your form to match the service you sell. Take a look at the highly specialized form I use . E-Newsletter — This is an easy way to stay in touch with many people and provide great value while you’re at it. Since I specialize in copywriting for direct mail and direct marketing, my newsletter features articles and information on the subject. I have several thousand subscribers and about half of my new clients say they became pre-sold on my abilities by subscribing. Free White Paper — While a newsletter requires an ongoing commitment, a white paper is a one-time effort. Write it, post a contact/request form, and send a link to the PDF when requests come in. You could also automate the process with an auto responder, but I like to fulfill these requests personally so I can watch for hot leads from companies I want to work with. My white paper on improving direct mail response generates many requests every week. Information Kit — If you’ve built a blog or site around your services, you should provide plenty of information online. However, you can offer pricing, forms, a client list, and other information in the form of a downloadable PDF. Remember, when someone requests information, it gives you the opportunity to capture contact information. Webinars — These days it’s fairly simple to put together a webinar using services such as GoToWebinar . You can also create non-interactive presentations with software like PowerPoint or OpenOffice. The idea is to provide something of value that enables you to collect contact information. Videos — Using software and hardware built into many computers, you can create simple, informative videos. They don’t have to be fancy. Just look into the camera and talk. Or edit together simple footage demonstrating your work or how you solved a problem. Video can also be a helpful tool to encourage people to sign up for your newsletter, webinar, or other information. Pay Per Click — If you write and promote a good blog, you’re probably getting a fair amount of natural traffic. But pay-per-click ads can give you a boost for people looking for your particular services. Your results will vary depending on the level of competition and amount you’re willing to spend, but it’s worth a test. Just remember: Your blog is a means to an end . If you use your blog to attract the right kind of traffic, and follow the advice above to generate sales leads, you should see a dramatic increase in your business. About the Author: Dean Rieck is one of America’s most in-demand direct marketing copywriters who shares his writing and freelancing know-how at Pro Copy Tips .

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A Four-Step Guide to Generating Sales Leads from Your Blog

7 Strategies for Escaping “Me Too” Product Launches

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Are you noticing an awful lot of launches nowadays? Well, it’s not just you. As many bloggers jump off the Adsense bandwagon, they’re getting into the launch game, with a neverending stream of premium eBooks, white papers, audio interview series, video courses, membership sites, networking events, webinars, conferences, consultation packages, private coaching groups, print books, physical items, and anything else that could be wrangled together into a marketable asset. And because bloggers are good at creating content, they don’t just release these products without any buildup. They’re conducting multi-stage launches with tons of strong content. So if you’ve got something to bring to market, is there any point? Is there any way to cut through all this noise? Believe it or not, there is a way to break out from the pack. You truly can back up your unique product with an equally remarkable launch — a launch that, in and of itself, will be talked about. You probably already know that selling is about eliciting emotional triggers , not about making a logical case. So why leave those triggers to the sales page, when you can expand them to encompass your entire launch? Don’t just create a launch. Create a remarkable launch, using these seven core elements of psychological attachment: 1. Limited time frame I’m not talking here about using scarcity and imposing deadlines for purchase. That technique brings out a strong emotional response (fear of loss), and it’s already a defining characteristic of launches. Not enough marketers, though, use scarcity in their pre-launch buzz-building period. Release valuable free content that has a small window for consumption. Create the “want” for people to devour it, absorb it, embrace it before it goes away forever. Live events or webinars definitely fit the mold more so than anything else — if you make sure it’s “must see TV.” If your content is as remarkable as you make it out to be, people will be clamoring with anticipation. They’ll mark the date on their calendars and even start asking around if others are as eager to get their hands on it as they are. This is real buzz. Here’s the important kicker — you have to be fully committed to this ploy. If you’re holding a webinar, don’t post a recording afterwards. Let people know that if they miss out, it’s gone. Network television relied on this concept for decades to boost ratings, until the VCR (followed by the DVR) was developed and “must-see TV” turned into “will-probably-see-it-when-I’m-in-the-mood TV.” Use scarcity to your advantage and significantly improve your conversion rates on the pre-launch content you create. 2. A unique movement Think of your pre-launch material not so much as a series of independent events and more as a story with a single compelling theme. Beginning, middle, end, and everything in-between, take your readers on an emotional roller coaster. Make them feel as if they’re getting a jigsaw puzzle, piece by piece. Let them construct the final picture by the completion of your launch cycle. Cult culture doesn’t just appear overnight. But a compelling story that unfolds over time is one of the most effective techniques there is to turn your audience into radical brand evangelists. 3. The joy of sharing Bloggers are often perplexed at what actually makes a piece of content “go viral.” It’s more than a powerful headline . It’s more than offering a high-quality pillar resource. And it’s definitely not pure luck. Content goes viral simply because it’s as fun (or even more fun) to share than it was to originally consume. Humor often fulfills this requirement better than any other type of content. A joke is one of the few constructs in which the person delivering it gets as much satisfaction making others laugh as the one receiving this pleasure. Any semblance or perception of “insider” information also does the trick. How hard do you find it to keep a juicy nugget of a secret? If you’re like most of us, you just can’t resist the temptation to pass it along. Releasing highly informative pre-launch material isn’t, by itself, “worth talking about.” It’s often the case that a light-hearted video of virtual “fluff” gets spread much, much more than anything else. How else could you explain this YouTube video getting nearly 47 million views? 4. Audience participation Improvisational comedy groups form the basis of their art on this single concept. By focusing solely on the input of their audience, they’re creating a once-in-a-lifetime unique moment . The performance is not about them. It’s about us. The quality of our experience rests upon our shoulders. We directly affect the outcome — and we know it. Creating this effect in your launch has to go beyond comments or contests. Find creative ways to shape your pre-launch content based on prospective customer input. Invite a small segment of your audience as guests on a webinar. Interview a random reader on your blog. Find any way you can to showcase other people in your own product’s launch cycle. Let your audience be creators as much as customers. 5. Extreme consistency Let’s conduct a simple test. Answer these two questions: What is the exact date of Christmas next year? What is the exact date of Easter next year? I’m figuring you easily responded “December 25th, silly” to the first one. But were you able to state the second one without checking a calendar? The date for Christmas is memorable because it’s consistent. Product launches often build anticipation by drilling a set date into a prospect’s head. That specific time and place become part of the prospect’s future plans, a mark on their calendar. Why not use this technique for your pre-launch content as well? Create a routine — a release schedule that can be relied on like clockwork. Instead of just one specific date and time to place in people’s minds, let people anticipate high-quality content on a predictable schedule. Make your pre-launch content into an addictive habit that ends with the purchase of your product. 6. The bandwagon effect Everyone wants to hang out at the hippest nightclub, even if the wait is two hours to get through the door. If there’s something everyone is clamoring about, it hard to fight the urge to experience for yourself — even if it’s just so you can be part of the conversation. The flip side of that coin is that no one wants to be the only person who signs up. Most of us are afraid of the potential ridicule in making a poor decision or supporting an unpopular position. Build the sense of popularity in your target audience by strategically stacking your content. A themed series of posts is a great way to accomplish this. Leverage your audience from the first piece to create buzz for the second, and so forth. As more and more prospective customers climb on board, it increases your “buzz” exponentially, day after day, as the appearance of a hot new trend comes heavily to the forefront. Nothing attracts more people than … more people! 7. Lasting addiction Why don’t people quit their bad habits? Usually, it’s because withdrawal is extremely uncomfortable. They don’t call it “buzz” marketing for nothing. You’re creating a nice little high for your audience, by deploying innovative, participatory content on a consistent schedule. That develops you as an addictive habit. At some point, this ends abruptly. The whole point of a launch is that the valuable pre-launch goodies come to an end and you offer a product for sale. Your product becomes the after-hours speakeasy when all the bars have closed for the night. It’s the only solution to cure those painful withdrawal effects. Nefarious? Maybe a little. But creating this irresistible urge for more is at the core of good viral marketing. The inoculation for launch fatigue Yes, more bloggers are coming out with really great new products and services. Yes, the market clutter and noise are becoming hard to cut through. But don’t let that be an excuse for why your own launch doesn’t live up to expectations. The responsibility lies squarely on your shoulders. Who says your launch has to be a me-too clone? Interrupt the pattern in your niche. Embrace and implement the psychological ploys of viral marketing to make not only your product, but your launch process itself, be something worth talking about. (And I’ll put my money where my mouth is. Check out the current Beyond Blogging Project launch . Can you point out examples of all the seven tactics I discussed in this post?) I’ll see you in the comments. About the Author: Jordan Cooper is professional stand-up comedian who rants about blogging, social media, and marketing at Not A Pro Blog . He is currently the community manager at the Beyond Blogging Project .

rocket 7 Strategies for Escaping “Me Too” Product Launches

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7 Strategies for Escaping “Me Too” Product Launches