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Copyblogger Weekly Wrap: Week of October 3, 2010

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I’m going to keep this week’s intro brief because my dog is biting me. My mother says he bites us all because he’s herding us (he’s a collie mix and barks and corrals when anyone runs), but I think it’s because he wants to be on the winning side. If anyone is play-attacking anyone else, he bites the person being attacked. He’s kind of an ass that way. So it really can’t bode well that I’m being harassed while writing the Wrap. Speaking of ass, it’s just like that time he bit Jennifer Lopez while she was busy working on Gigli . Now for the part where I massively fail to tell you what happened this week on Copyblogger (with bite marks): Monday: 4 Simple Ways to Get More High-Paying Clients with Your Blog If you’re not getting clients with your blog, chances are you’re not doing the four things in this post. Or possibly, you’re doing them but are wearing a clown costume. So remember also #5: Don’t wear a clown costume. And off you go. Read the full post here . Tuesday: The Simple Tricks Experts Use to Always Get Paid For Their Time Sometimes the person asking to “pick your brain” isn’t a zombie, and when that happens, you’re really in trouble. Rather than awkwardly stumbling through a conversation containing sentences like, “But my brain is supposed to make me money, you freeloader!”, Laura Roeder has better ways to deal with sticky situations. Read the full post here . Wednesday: Captivate Your Readers with a Marketing Story that Sells Let me tell you a story: There once was a guy named Johnny, and he had the very unprofitable hobby of writing stories. Then he discovered that if you can learn to tell your own true story in business, you can make money… so he did just that, and taught others how to do it, too. Then he hooked up with seven Victoria’s Secret models and lived happily ever after. Read the full post here . Thursday, part 1: The Easy-to-Use Tool that Helps You Build a Breakthrough Blog Apparently there’s this newfangled trend out there in the Interwebz called “being organized.” The way I read this, some people actually plan things out on a calendar and do NOT blog totally randomly. Apparently this crazy new trend has some advantages that you can read about in this post, like “knowing what the hell you’re doing.” Hmm. Interesting. Read the full post here . Thursday, part 2: Two Conferences for Serious Online Marketers Brian Clark will be speaking at the BlueGlass Internet Marketing conference in Florida November 2-3, and at PubCon Las Vegas on November 8-11. That’s pretty much it. Not funny enough? Okay, imagine him speaking in a clown costume. Read the full post here. Friday: Blogging with a Learner’s Mind This post made me think of how people say that kids pick up languages naturally and well, and how my response is, “If you were content to just say stupid and incorrect things and had people tirelessly correct you for months until you got it right, you’d be good at languages too.” Pamela says it best: “A learner’s mind is fearless.” Learn to lose that fear and be content to learn over time and your blogging will become so much more awesome. Read the full post here. This week’s cool links: Three Problems that Make Me Leave Your Blog in Three Seconds : It’s kind of a problem if people arrive at your blog, are really turned off, and leave. Here’s what may be driving them away and how to fix it. Why Free Plans Don’t Work : A lot of software offers a free plan, with the intention being to convert those people to paid users later. But is it a good strategy? Yes, the Internet Is Changing Your Brain : So, the use of Google and the net in general is changing the way you think. The question is, how, and in which directions? Sales Psychology: Why People Won’t Pay Your Rates : The fact that you look expensive or cheap doesn’t have much to do with the price, because everything is relative. Here’s an explanation of what really matters. The Basics : Sometimes we make simple things too complicated, like when a restaurant adds a bunch of things to Macaroni & Cheese. Always remember the basics. (Mmm… basics.) About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website . (That’s “cheap” as in “inexpensive,” not as in “tawdry.”)

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Copyblogger Weekly Wrap: Week of October 3, 2010

Join Sonia and Brian at BlogWorld 2010 (And Save With This Discount Code)

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Sonia and I will be speaking again this year at BlogWorld in Las Vegas, October 14 – 16. This time we’ll be doing a keynote presentation along with our friend Darren Rowse of Problogger . We’re excited to be presenting together, and if we pull it off like we plan, it’ll be educational and entertaining. Of course, the show is much bigger than the three of us, which is the real reason you should attend. BlogWorld & New Media Expo is the only trade show and conference created for the industry of blogging and new media. It gives participants the strategies, tools, and technologies they need to stake their claim in the blogosphere. Specifically, BlogWorld is all about creating content, getting it noticed, and achieving your goals – whether that be money, influence, or both. The even bigger draw is the networking, deal making, and good ol’ fashioned camaraderie that happens in between the sessions. Not to mention what goes on at the parties. I’ve watched BlogWorld grow from its inception in 2007, and it keeps getting bigger and better. This year should be no different, and I’m especially stoked that the show will be held at Mandalay Bay this year instead of the convention center. And besides… everyone’s gonna be there. Save 20% With This Promo Code Okay, here’s what you’re really looking for. Save 20% off the price of admission when you use this code: COPYBLOG Sign up for BlogWorld here , and we’ll you in Vegas! Note: We are marketing and media partners with BlogWorld — it’s a good match. If you’d like to promote BlogWorld as an affiliate, check out the program here . About the Author : Brian Clark is founder of Copyblogger and co-founder of the writer-friendly Scribe SEO software . Get more from Brian on Twitter .

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Join Sonia and Brian at BlogWorld 2010 (And Save With This Discount Code)

Johnny’s Copyblogger Wrap-Up: Week of May 24, 2010

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I decided this week that social media has jumped the shark. It happened when I tweeted from the dentist’s chair to announce I was in the dentist’s chair. I thought, “This is something the world needs to know about.” Strangely, the world was apathetic, and no conversations ensued. The system failed. My tweet did not bring me closer to people who were also in dentist’s chairs, or people who enjoy dentistry, or people who remember Bill Cosby’s “loose lips” bit about trying to talk with a mouth full of novocaine. Online marketing’s demise can’t be far behind, which kind of renders this week’s Wrap-up pointless. Why should any of us read or write about copy or business when the New World Paradigm doesn’t work for oral hygiene? But on the off chance that someone feels there’s a difference between teeth and business, here’s what happened this week on Copyblogger: Monday: How to Overcome Your Three Greatest Blogging Challenges This is the post wherein Sonia Simone teaches us how to climb Mt. Everest and relates it to blogging. Specifically, she claims both take more than gumption and flowery thoughts. Both benefit from specific instruction, and it’s inadvisable to just kind of start walking and hope for the best. Pshaw. Next she’ll be saying that prep for competing in the Ironman Triathlon is more than “keepin’ on keepin’ on” and “good-old-fashioned sticktoitiveness.” Honestly, when you think about it, Sonia’s real message isn’t really that you shouldn’t wing it. It’s that that there are three main areas where you could get stuck… and then how to get past those stuck places. So basically: Wing it, but don’t get stuck. So it’s totally okay to go ahead and climb Everest without preparation, but have this post printed out in case you get stuck. You know, if you can still hold it after losing fingers to frostbite. Read the full post here . Tuesday: Get a Great Deal When You Join Third Tribe Before June 1, 2010 Looks like the price of membership in the Third Tribe will be going up on June 1st. That means that if you want to join but don’t do so until after June 1st, you’re either not thinking clearly or have a strange concept of economics. What’s interesting about this post is that Brian has given everyone the suggestion to totally rip off the Third Tribe. When you join, you’ll get instant access to everything that’s up there now for one payment of $47, and then you could split and cancel your membership if you wanted. It’s almost like that “Gone until Monday – Alarm code is 3449″ sign that Brian puts in his yard every time he goes on a weekend trip. So you should check it out. Be sure to bring your burglars’ tools and canvas bags with giant dollar signs on them. Read the full post here . Wednesday: How to Monetize Your Site Without Causing an Audience Revolt You know that phenomenon where someone is blogging about spleens and kidneys, and then is like, “Dude, I have black market organs for sale” and then his readership turns on him, telling him that they didn’t come here to have to pay for spleens, and that were just there for the spleen chat and free samples? I hate that. I ran into this with my first three spleen blogs. You try to make a buck by selling something on your blog — and if you do it in the wrong way, your audience turns on you like a bunch of rioting free-organ hippies. David Risley has the answer. He’s got some very specific tips for how you can walk that line where you draw people in with content, operate in a friendly, Third Tribe mindest, but still are able to sell things without being called a sellout. Alternatively, you could do what I did. Naomi Dunford, who kind of acted as my mentor, recently told me, “You started as a sellout.” Ah, memories. Read the full post here . Thursday: Landing Page Makeover Clinic #26: iGrowKids.com.au The latest installment of Roberta Rosenberg’s Landing Page Makeover series addresses iGrowKids.com.au, which I will note is NOT some sort of Matrix-style farm where humans are grown. The site suffers from the age-old marketing problem: great idea (easy-on clothes for babies; if you aren’t a parent, you won’t know how BADLY this stuff is needed) but slow sales. So in typical fashion, the Maven does her thing to explain how the site could convert better. I’d only add that perhaps adding hilarious baby do’s and don’ts might help with sales. Read the full post here . Thursday Part 2: Who is the Copyblogger Internet Marketing Newsletter for? You should check out the free Copyblogger newsletter, Internet Marketing for Smart People. I mean, if you don’t, you’ve essentially said that you’re dumb. Who would do that? Why are you beating yourself up that way? I joined because Sonia badgered me until I did, but I’m glad I signed up because I keep getting these cool nuggets in my inbox. Not chicken nuggets, though. Informational nuggets. If you think your inbox is a mess now, try letting a few chicken nuggets in there. Check it out and get your free stuff here . Friday: Is F.E.A.R. Holding You Back? To close the week, Brian wrote up a really important post about what F.E.A.R. is and how it’s different from fear . (Fear is instructional and usually good whereas F.E.A.R. is annoying and stupid — exactly like “learning your ABCs” and the 90s hip-hop kid band “ABC.”) Basically, pay attention to this one if you’re not down with being immobilized and stuck in everything you do. You might also want to read it if you don’t enjoy being freaked out for no reason. If none of that applies, then stop reading and head over to Engrish.com because there’s clearly something wrong with you. ( NOTE : Go to Engrish.com anyway.) Read the full post here . Friday Part 2: 7 Quick-Start Techniques for Fighting the Fear to Write Hey gang, Brian here. Apparently Johnny turned in his homework early and left town before realizing we published two posts on Friday. Who knew there was a weekend swap meet dedicated entirely to black market organs? Anyway, following up on my F.E.A.R post, Catherine Caine gives you 7 specific strategies when writing is giving you the willies. So, you should, like, read it right away. How’s that for a Johnny imitation? Oh, and by the way . . . if you’d like to see your name in the headline of these Copyblogger weekly wrap-ups, we’re now accepting applications. Just kidding, Johnny! (No really, send ‘em in. This guy’s an unbelievable prima donna. What’s worse, he thinks that term relates to the time period before Lucky Star became a top-five hit). Read the full post here . About the Author: Johnny B. Truant has a dumb blog at JohnnyBTruant.com and is one of the guys behind Question the Rules . You should also really check out his Jam Sessions with Charlie Gilkey, because they’re filled with tasty informational nuggets that will make your business better.

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Johnny’s Copyblogger Wrap-Up: Week of May 24, 2010

How to Monetize Your Site Without Causing an Audience Revolt

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If you haven’t experienced it, you’ve seen it. Whether you’re a blogger or a marketer — or both — you’ve seen an audience rise up in revolt the moment someone tries to make a buck. You’ve sold out! You didn’t disclose! Whatever the contention, one thing is clear. Something backfired and backfired hard. Nobody likes having to tip-toe around the fact that you’re in this to make money. Many bloggers end up groveling to their readers by low-balling prices for any product they release. It is a real shame, too, because there are so many bloggers out there with very large audiences who find themselves incapable or unwilling to monetize by launching a product. So, this raises a few questions: How do you avoid this issue altogether? How do you prepare your audience for your prices? How can you charge higher prices for your products? Reciprocity — with a cap All experienced marketers know about the power of reciprocity . Give a bunch of stuff away and the prospect feels more obliged to give back. Sounds great. You can, however, take it too far. As a young father, I’ve learned that you lead by example. If I go around cursing in front of my little girl, all of a sudden she’s going to think that’s normal. Then other parents look at me weird and that’s not much fun. The same goes for our blog audience. It’s about establishing a pattern. If your pattern is nothing but free-free-free, then the minute you try to make a buck, it’s like a rock thrown into a cool, calm pond. It disrupts the pattern. On the flip side, no content marketer can pull off a steady diet of sell-sell-sell. We members of the Third Tribe know that we need to do both. We’re always looking for that perfect balance. We play in the middle ground. With your blog audience, it is important to show that you’re here to sell as well as to provide valuable free content. That means getting out in front of your audience with an offer of some kind. Establish a pattern of free-free-free-sell, free-free-free-sell. Many bloggers have asked me when the right time to monetize is. I always tell them: early. It doesn’t matter if your audience is small. You want to establish a pattern and you want to do it early in the game. The Starbucks lesson If all you ever offer are $7 e-books, you position yourself as a person with low-end products. In other words, you’re Wal-Mart. And high-end stuff doesn’t usually do well in a Wal-Mart aisle. So, should you just increase your prices? Well, yeah! However, you’ll be able to give a powerful “ reason why ” if you get out in front of the objection and provide a point of positioning. How does Starbucks get away with charging $3 for a cup of coffee? They did it by re-defining the coffee experience. Instead of walking into a fast-food joint, they’ve provided a nice communal atmosphere with music. They don’t even have small, medium and large sizes. That’s too similar to fast-food chains and would defeat their positioning. So they borrowed words from the Italian language, and now we routinely ask for “venti” coffees, even at other coffee shops. How can you change your positioning on your blog? Good design and professional graphics will help provide the right atmosphere. But you can do more. Offer consulting. Almost anybody in any niche can offer some kind of consulting option on their blog. Even if you’re into underwater basketweaving, you can offer 1-on-1 help to pick just the right pond to dive into for your next basket. Set your price a bit on the high side. Right now, you’re not really interested if anybody takes you up on it. You just want that offer out there so that (a) it shows people that not all of your expertise is free, and (b) it gives a point of comparison for determining prices for your other offers. If you charge $100/hour for consulting, then offering a product for $97 starts to look like a bargain. After all, the buyer gets all that information for less than the cost of an hour of time. And the value is real. Blogging with a strategy in mind If you want to make money, you need to establish your value. Many bloggers are great at building up traffic, but establishing their own value seems to fall by the wayside. So do all the good social media stuff. Provide seriously awesome content . Help people like crazy. Connect with them. Interact. But . . . While you’re making all those connections, establish your value. Let them know you’re there to do business, and that you aren’t cheap. Do it with confidence and without apology. When you do that, you set the stage for them to know, like, and trust you. And then the game is yours to win. Looking for that balance between connection and doing business? That’s what the Third Tribe is all about. If the idea intrigues you, check it out today , because the price goes up on June 1. About the Author: David Risley is a full-time blogger who confesses regularly on his blog, Confessions of a Six-Figure Blogger . Tech blogger turned blog marketer, David now shows other bloggers have to turn their blogs into real businesses .

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Get a Great Deal When You Join Third Tribe Before June 1, 2010

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Are you stuck in the middle with your online marketing? Too much integrity to be an Internet marketing huckster, and too much respect for cash flow to be a social media idealist? What if I told you the middle is exactly the place to be? And what if I also told you can get a ton of Internet marketing education for pennies on the dollar, all while meeting up with like-minded people who can help take your business to the next level? All at no obligation? What Is Third Tribe? Third Tribe is the educational community for online marketers started by Darren Rowse, Chris Brogan, Sonia, and yours truly. It’s grown way beyond the four of us, thanks to thousands of smart marketers who’ve come together to share information, form relationships, and give each other a helping hand. There’s an entire story behind how Third Tribe came into existence, but I’ll save that for when you visit the site. Let’s get to the brass tacks. Try Out Third Tribe, Keep Over 10 Hours of Seminar Content Members who sign up before June 1 get instant access to over 10 hours of in-depth audio seminars, along with transcripts and next-action worksheets: Product Launch Strategies: What Always Works and What’s Working in 2010 Jeff Walker & Sonia Simone How to Get Your Customers to Do Your Best Marketing for You John Jantsch & Chris Brogan Email Marketing Strategies that Work Sonia Simone & Brian Clark Action Email: Copywriting Tips for Insanely Effective Email Marketing Dave Navarro & Sonia Simone Internet Business Models: Part One – the Problogger model Darren Rowse & Brian Clark Internet Business Models: Part Two – the Chris Brogan model Chris Brogan & Sonia Simone Internet Business Models: Part Three – the Copyblogger model Brian Clark & Sonia Simone Internet Business Models: Part Four – the Zen Habits model Leo Babauta & Darren Rowse The Quick Start Guide to Making Money Online Johnny Truant & Sonia Simone Advanced Affiliate Marketing with Social Media and SEO Brian Clark & Glenn Allsopp There are full seminar descriptions on the Third Tribe site, so check them out . Join for the Content, Stay for the Connection Ask any Third Tribe member what they value most, and they’ll tell you it’s the community and the connections, even with all the great content. We don’t blame you if you’re skeptical, because it’s something you have to experience for yourself. So rather than “sell” you on the Third Tribe community, we’re offering you a ton of education for a nominal fee so you’ll check things out for yourself. You can head over to the Third Tribe site to find out about the interactive aspects and see what some of our members have to say about it. Price Goes Up June 1, 2010 Based on what quality online marketing educational content goes for (usually $97 to $127 for a single seminar), we’re basically giving away the farm. You get access to over 10 hours of seminar content for one payment of only $47, with no obligation to stay on board. Why do it? Because we want the community to grow even stronger, and we’re confident that once you get inside Third Tribe, you’ll see that the monthly fee is a drop in the bucket compared with the ongoing value you receive. But we’re only offering this deal until June 1, at which point the price to grab all that valuable content is going up. Check out Third Tribe for all the details . About the Author : Brian Clark is founder of Copyblogger and co-founder of Inside the Third Tribe . Get more from Brian on Twitter .

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Get a Great Deal When You Join Third Tribe Before June 1, 2010