The Key to Innovative Business Ideas: Cross-Pollination

Gather round, everyone. It’s time to have “The Talk.” You know the one I mean. You’ve started asking lots of questions and I can tell you’re ready for it, so make yourselves comfortable and let’s go over the basics. Because if you’re in business, you need to know about this. It’s crucial to your success. Mastering this technique will put a spring in your step, and bring new life to your ventures. Plus, it’s actually pretty fun. Birds do it, bees do it The birds and the bees do this naturally, and we can, too. It’s called cross-pollination . They fly from one flower to another, or one tree to the next, picking up bits of one plant and carrying it to the other. The plant on the receiving end of this pollination is hardier and able to reproduce with greater variety. It meets environmental challenges more successfully because it’s genetically diverse. In the same way, when you cross-pollinate ideas, you make your business stronger. You’ll be better able to weather the difficulties that every business and brand has to face to survive. Keeping your eyes open to sources for ideas is the first step. Having a system for gathering and using these ideas is important, too. Really great ideas can be found where you least expect them. Get started here First, the obvious sources. Cross-pollinate your business with innovative new ideas by: Reading books, magazines and websites outside your field. Talking to people in different industries. Find out what their challenges are and how they’ve met them. Ask yourself how you can apply their solutions to your own business. Learning from your customers. Design thinking is a concept that is built around staying in close touch with your customers’ needs, and building your products and services around meeting them. Look for love in all the wrong places You can find great new ideas in places you never expected, too. Get inspiration from your fiercest competition. Your competitors are fighting the same battles you are. What are they doing that you can learn from? How have they solved the same challenges you face? What techniques do they use to succeed? What are some problems they don’t solve particularly well, where you could fill in the gap? Learn from your own failures. The School of Hard Knocks can teach you more than anything else. Look back on your projects and learn from what went wrong, so that you can get it right the next time. Keep the innovative ideas flowing Finally, it’s easier to keep the new ideas flowing in to your business if you have a structure in place that allows cross-pollination to happen on a regular basis. Here are some techniques: Create an informal Board of Directors . Gather a group of 3-5 people who are willing to support your efforts. Meet with them in person or by phone at least four times a year. Update them on your goals, the progress you’re making, and your struggles. Let the ideas flow, and take good notes. Join a Mastermind group . Many groups meet monthly, some more often. Some Chamber of Commerce organizations coordinate them, but you can also find virtual Mastermind groups with a quick web search. The group supports each member, so you’ll both offer and receive encouragement and ideas. Join a virtual private community . Sites like Third Tribe are great places to connect with like-minded people and to generate exciting new business ideas. Consider working with a coach . Because business coaches speak to many different clients, they’ll naturally cross pollinate your conversations with ideas they’ve picked up from helping other people. Small business, big ideas We all want a more resilient business, and a lot of Copyblogger readers have very small organizations. Letting ideas flow freely between your small-scale operation and the larger world will build a business that withstands the challenges of the marketplace. How about you? Are you gathering and applying ideas from all over? Buzz down to the comments and cross-pollinate them with some thoughts of your own. About the Author: Pamela Wilson has been in the same Mastermind group since 2004. She cross pollinates her Big Brand System site with ideas to help small businesses use the power of design to grow.

3c3b757d57button.gif The Key to Innovative Business Ideas: Cross Pollination

See the original post here:
The Key to Innovative Business Ideas: Cross-Pollination

The Cure for Analysis Paralysis

You try to kick someone under the table and your leg stays as inert as the table’s leg. Your toes are unwiggleable. Your eyebrow won’t arch wryly in disdain. You want to make something happen, but that desire isn’t translating into movement. Your muscles don’t obey the signals from your brain. That’s paralysis. Analysis is pretty much the same thing. You analyze your business all the time. You decide that it would be smart to start an email campaign, or change the direction for your blog posts. You decide whether to run a promotion for your consulting business or launch an information product. You’re thinking about something happening. But you’re not making it happen. When analysis paralysis is beneficial It turns out that sometimes it’s good to be paralyzed. Every night, when you go to sleep and drop deep into that REM state that lets you wake up all refreshed in the morning, you are, medically speaking, paralyzed. This is a good thing. When you get tired, your ability to act is impaired. You’re more likely to get lost, to drive poorly, to call the ex you swore you’d never speak to again. Get paralyzed by sleep for a couple of hours, and suddenly everything improves. When your spouse throws the car keys at you a little too hard because they haven’t forgiven you for calling your ex last night, you catch them effortlessly with catlike reflexes. Analysis can be like this. Sometimes we have too much going on in our businesses. It can help to take a moment to stop everything and hold completely still, moving nothing but our brains, just thinking about the problem. We don’t have to take action yet. We don’t have to move a muscle. We just have to think about what we’ll do when we’re ready to move. Analysis can be a refreshing pause for our brains. It can also be a serious problem. When analysis paralysis Is detrimental The kind of paralysis you experience in REM state every night is good for you. You probably didn’t even know you were paralyzed. (If you weren’t freaking out about it before, don’t start now. Whatever you do, don’t think about the xkcd comic that points out that dreaming means going comatose, hallucinating vividly, and then suffering amnesia. Adding paralysis to that list doesn’t sound so bad now, does it?) It’s okay for your legs (and the rest of you) to be paralyzed for a couple hours a night. If it goes on for more than a day, though, you’re going to start to be pretty concerned about some of the logistics. Analysis can be like this, too. When you’ve taken the time to hold still and analyze your business for a couple of hours — even a full working day — before you take action, that’s perfectly healthy. It has probably improved your ability to move forward confidently and with good judgment. If you find yourself analyzing for weeks or months at a time without moving, it’s time to be concerned. How to cure analysis paralysis To cure real paralysis, you generally need the sort of miracle doctor featured prominently in many a popular medical drama, but not so prominently in real-life hospitals. To cure analysis paralysis, though, you just need to check out the recent Third Tribe seminar featuring Sonia Simone and Chris Garrett , where they talk about how to take action on that product launch you’ve been meaning to do, thinking about, analyzing, and never doing. You’ll learn: The product development technique that kills paralysis, moves you to a fast launch, and creates great value for your customers Why “thinking big” can stop you dead in your tracks, and how to get moving again How to use your own “weaknesses” as strengths that move you forward What to do if you don’t have thick skin (and how it can work to your benefit) How to create products that move your customers farther and faster toward their goals. While you’re listening, you’ll find yourself analyzing how to use these techniques in your business. You may also find yourself lulled into a soporific state of bliss, because Sonia’s voice is extremely soothing. And that’s okay. To make sure you don’t get stuck there, though, there’s a Next Action worksheet to help you move forward. Use it. Make your business stronger through movement. Otherwise, I’d have to explain what “atrophy” means. And no one wants that. About the Author: Taylor Lindstrom is a freelance copywriter and the new Assistant Editor for Copyblogger . This is her first Copyblogger post. P.S. To snag Chris and Sonia’s interview, and instant access to 15 more cutting-edge seminars that will move your business forward (with new seminars added every month), join the Third Tribe today .

imagebutton The Cure for Analysis Paralysis

See the article here:
The Cure for Analysis Paralysis

Why “Business as Usual” Doesn’t Work and The Art of Remarkable

Following up on Sonia’s report 8 Reasons Why Rich People Hate Their Lives , we’ve got two exceptional interviews with a couple of healthy, wealthy, and wise gentlemen. You know them as novelist Steven Pressfield (author of The War of Art and The Legend of Bagger Vance ) and entrepreneur Jason Fried (president of 37signals and co-author of Rework and Getting Real ). Both audio seminars are available at no charge. Here’s what you can expect. Jason Fried Reworked Why is it when some people hate you, you’re doing something right? What’s the most effective form of online marketing? How do you decide what to make and sell? Why is doing less the key to achieving more? What’s more important, talent or action? These are just a few of the topics from my discussion with Jason Fried, President of 37signals , and the co-author of Getting Real and the New York Times bestseller Rework . Click here to listen online or download the mp3 . Steven Pressfield and the Art of Remarkable Why is it so hard to pursue our dreams, and get started on the creative challenges that mean so much to us? How can we overcome our inner Resistance to doing the things that matter? What rewards can we expect from persevering in the face of difficulties? What are the creative opportunities — and pitfalls — of social media and digital publishing? Steven Pressfield is extremely generous with his ideas, unflinchingly candid about some of his mistakes, and helpful in pointing out how both can help you. He’s a terrific raconteur, using stories about his own experiences and drawing analogies with the lives and works of other creators. And the lessons he draws from them are full of hard-won wisdom. Click here to listen online or download the mp3 . Get Transcripts and My Free 31-Page Report If you’d like full optimized transcripts of these two seminars, you’re in luck. Plus, you’ll get my free 31-page report on starting a smart business based on my successes – and more importantly, my failures – over the last 12 years. Click here to sign up. About the Author : Brian Clark is founder of Copyblogger and co-founder of Lateral Action . Get more from Brian on Twitter .

70b289809bn logo.jpg 150x102 Why “Business as Usual” Doesn’t Work and The Art of Remarkable

Go here to read the rest:
Why “Business as Usual” Doesn’t Work and The Art of Remarkable

10 Tricks For Getting Inspired to Write

There comes a time in every blogger’s life when the thought of writing another blog post makes you want to . . . well . . . gag. You know you should write, you know your readers are expecting to hear from you. But sitting down to crank out another post is like throwing your bucket down the creative well and coming up with nothing but mud. The well is dry, baby. Nothing more to give. And yet somehow you have to find something to say. The question is, “How?” Some grizzled veterans like to say you have to write whether you feel like it or not. They tell you to suck it up, stop being a wimp, and do your freakin’ job. In my experience though, that’s largely crap. Because when you’re a beginning blogger, you don’t have an editor or publisher giving you the evil eye that says, “You’d better write or else .” No, the only one pushing you is you, and it’s all too easy to let up and go watch TV or play video games or catch up on some sleep. For us, inspiration isn’t optional; it’s the force that drags us to the computer and tells us it’s time to say something that changes the world . Somehow, you have to find it, and you have to keep finding it for as long as you have a blog. No, it’s not easy, but it is possible. Here are 10 tricks that have worked for me: 1. Look at magazine covers The writers who think up the headlines for magazines like Cosmopolitan and National Enquirer are some of the highest paid, most creative people in the world. So why not piggyback on their work? Whenever I’m feeling stuck, I’ll go to the bookstore and read all of the covers until an idea for a great headline of my own strikes me. Or, if I’m feeling especially lazy, I’ll go to Amazon or magazines.com and browse the images of the covers there. Either way, I usually end up with at least 5-10 ideas for new posts. (Hint: this often works best when you pick magazines that have absolutely nothing to do with your own topic.) 2. Browse openings Sometimes, writing a whole post is as simple as finding a crackerjack opening sentence. Whenever you have a general idea for a post but can’t find an exciting way to open it, try flipping through the first page of novels on your bookshelf (thrillers are often best) and read the first sentence. If you don’t find one there, browse through the archives here at Copyblogger and read the opening sentence of every post. Often times one will jump out, and it’ll give you the momentum to write a post. 3. Read your favorite author There’s an old saying that to write a lot, you need to read a lot. And it’s true. Not only does reading teach you what works and what doesn’t, but it can also get you in the mood to write. Whenever I’m feeling lethargic, I take 15 minutes to read Seth Godin or Stephen King. The way they write is full of so much energy that some of it usually rubs off. For you, the author may be someone else; what’s important is to find writers who inspire you and keep their work handy for when you need it. 4. Retype passages from those favorite authors In some direct response advertising agencies, I’ve heard they ask new writers to rewrite famous sales letters over and over again. Many good copywriting courses do the same. On the surface, this might sound like mindless labor, but it’s not. Something about retyping the words of another writer teaches your mind how they do it. I know because I’ve done it. After retyping a paragraph or two of Godin or King, I usually have an idea for a new angle or post. It sounds weird, but try it for yourself sometime. 5. Browse quotations People pass around quotations for a reason; they’re witty, insightful, memorable, everything good writing is supposed to be. So why not let them inspire you? Go to a website like quotationspage.com and browse through the millions of great quotes. Let one of them spark an exciting new post idea. 6. Listen to music Everyone knows about this one, but I’ll give it a slight twist. Some people find that listening to music while they write helps them, and if that works for you, go for it. Personally though, I’ve found it’s better to close my eyes and listen to the music before I write, keeping my mind is blank as possible while I do it. Within 30 minutes, an idea usually pops into my head, and then I turn off the music to start writing. It might seem like a small difference, but if you’ve had trouble writing while listening to music before, give this one a try. 7. Listen to smart dialogue Have you ever noticed that a good blog post reads a lot like a snappy monologue? You can almost hear the voice of the blogger. In that vein, one of the best ways to get yourself going is to find a TV show, movie, or radio broadcast with smart dialogue and listen to it for a few minutes. It trains your brain to think conversationally, and sometimes it’ll give you an idea that’s perfect for a post. You might want to be on the lookout for screenwriters whose dialogue you think is particularly good ( Quentin Tarantino and Charlie Kaufman are two good places to start), and listen to their work purely with an ear for how they use dialogue. 8. Talk to your readers Last year, I invited Copyblogger readers to tell me their frustrations , and then I chose 20 of them for free blog consultations. The result? Nearly 300 people left comments, explaining in detail what was giving them trouble and why. I’ve learned more from those comments and consultations than any other form of market research I’ve done at Copyblogger, and they gave me dozens of ideas for new posts and products. It’s humbling, but sometimes you have to realize you’re not the only source of blockbuster ideas. Your readers are full of wonderful ideas too, and they’re eager to give them to you. 9. Close the door This is another tip I got from Stephen King. In his book, On Writing , he advises writing your rough draft with the door closed and then revising with the door open. He doesn’t mean you actually have to close the door (although it’s a good idea). What he means is you need to forget anyone’s opinion but yours when writing your first draft. The surest way to frustrate yourself is to imagine what everyone is going to say about your work before you finish it. Get the rough draft done, listening only to your own intuition. You can agonize over how people will react when you’re making revisions. 10. Find your joy If you let it, writing can make you miserable. You can force yourself to write about topics you hate, exhaust yourself by writing when you’re tired, and beat yourself up whenever your work doesn’t measure up. But that’s a mistake. Because the writers who make it aren’t the stereotypical mad geniuses whose careers are a flash of brilliance followed by an untimely death. Most terrific writers are normal people who take joy from their writing, and so they write as much as possible. It’s so easy to forget the importance of that joy, and in my opinion, that’s the real reason why we have a tough time inspiring ourselves to write. We’re trying to trick ourselves into doing something we hate. And we need to stop. Because here’s the thing . . . the sooner you allow yourself to have fun with your writing, the easier you’ll find it to sit down and write. It will give you life, and you’ll want to do it. My advice? The next time you’re stuck, find something to write about that makes you smile. Find something to write about that gives you a buzz. Find something to write about that touches you so deeply, tears of joy are running down your face while you type. That’s what writing is about. It’s a gift, not only to our readers, but also to us. Enjoy it. About the Author: Jon Morrow is Associate Editor of Copyblogger . Get more from Jon on twitter .

idea key 10 Tricks For Getting Inspired to Write

See the original post:
10 Tricks For Getting Inspired to Write