The Foolproof Cure for Weak Content: 4 Ways to Get Some Perspective

When I was fifteen, I wrote a novel. I thought it was pretty good, and daydreamt about literary stardom. Fast forward ten years. I recently found my old notebooks and read that novel over again. And … let’s just say it wasn’t as good as I remembered, and leave it at that. It’s amazing what a difference perspective makes. Usually, you’re not going to be revisiting work from a decade ago. You’re going to be busy trying to get that new website copy done, or that sales page written, or that ebook finished. Problem is, when you’re writing, you’re working at a zoomed-in level. You’re so deeply into the words that you can’t get a grasp on the whole piece. You’re emotionally attached to your work, and even if it doesn’t seem perfect, you simply can’t see any way to change or improve it. Here’s how to zoom back out and get the big picture. 1. Let it rest Ever since I started writing as a teen, I’ve heard this piece of advice. Put your first draft aside for a few days (or at least 24 hours ). Leave it alone. Yes, it’s hard; you’re itching to get your piece finished . You’ll need to plan ahead: give yourself a few days in the middle of a project to take a break. Your unconscious mind will carry on mulling over that project while you’re away from it. When you pick it up again, you’ll come to it afresh. You’ll have new insights. You’ll see different possibilities. Mistakes will jump off the page at you. How long should you put your work aside for? I’d say, the longer the piece, the longer you let it rest. For a blog post, leaving it for a day is probably enough. For a novel, give it at least a couple of weeks — preferably a month. 2. Read as a reader When you pick up your piece again after a break, try to get into the mindset of a reader. Imagine it’s the first time you’ve read this. It helps to make a clear physical break between your writing mode and reading mode. Depending on your project and how you like to work, that might mean: Printing out the whole thing and reading it in a coffee shop Turning it from a word document into a PDF so that you can’t keep changing the text as you read Creating a “real book” version of your manuscript on Lulu Reading through the whole thing in one session While you’re reading, watch out for: Anything vague. Have you assumed knowledge which your real readers might not have? Anything extraneous. It might be interesting to you, but if you can cut it out without losing any meaning from the piece, it should go. In fiction, I ask myself “Is this part of the story?” Anything redundant. When you’re working on a project over a long period of time, you’ll often end up with two similar sections, or very similar phrase or word choices close together. Next to impossible to spot when you’re writing, glaringly obvious to readers. 3. Ask for feedback However great your imagination, you can never truly put yourself in the position of a first-time reader. You know your writing and your topic too well. There’s an easy solution, however: Find some actual readers Ideally, pick people in your target audience. You could try: A writing circle — either a group that meets in real life, or an online one Regular commenters on your blog Participants in a forum or membership site which you belong to (I’m sending out my ebook draft to some fellow Third Tribers this coming weekend) Unless she happens to be a writer too, or typical of your readership, your mom is not the best person to ask for feedback. Ditto for your spouse. They’re likely to be kind rather than constructively critical. When you ask for feedback, be clear about what you want If this is a first draft, you’re not primarily concerned with typos or the occasional clunky sentence. You want to know if whole sections should be cut, or whether your angle works, or if your call to action is clear. I always give my guinea-pig readers a free copy of the finished piece, if appropriate. It’s also nice to offer to reciprocate if they ever want feedback on a writing project. 4. Proofread Once you’re past the revisions stage and into the final version, you’ll need to proofread. Although you can get away with the occasional typo, spelling mistake or grammatical slip in most blog posts, you’ll want to avoid any embarrassing mistakes in your shiny new ebook or your slick sales page. I find that I’m great at finding typos in other people’s work … and awful at spotting them in my own. Usually, I find a long suffering friend to proof-read for me, but if I’m proofreading my own material, this is what helps: Proofread on paper For some reason, it’s easier to spot mistakes on paper than on the screen. Perhaps it’s because we’re more prone to skimming on the screen, or because our eyes glide over any mistakes which the spellchecker hasn’t picked up. Regardless of why , it works. Print out your piece, and go through it slowly with a red pen in hand. Proofread backwards When we read, we rarely take in every word. Uur brain fills in what it expects to see — even if that’s not quite what’s there. (Ever mis-read a headline? Or a billboard?) Reading your work backwards deals with this. You’re forced to look at every single word. It’s a slow and tortuous process, but if you have a piece of work which absolutely must be error-free, it’s the best way to do it. How about you? Do you find it hard to get perspective on your writing? What methods work for you? And have you ever written something which you thought was perfect … until you looked at it again a few months later? Let us know about it in the comments. About the Author: Ali Hale writes about productivity with perspective alongside Thursday Bram on their newly-launched blog Constructively Productive: you can grab the RSS feed here .

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The Foolproof Cure for Weak Content: 4 Ways to Get Some Perspective

Johnny’s Copyblogger Wrap-Up: Week of June 7, 2010

The following is a transcript of the Copyblogger editorial meeting in Austin, Texas, on June 8, 2010. BRIAN CLARK: I’ve had it up to here with Johnny Marr. Having him write the Weekly Wrapup was a big mistake. Always with the scones; constantly with the scones. He ordered five dozen of them to eat with his tea and then still ate my danish. Then he started throwing the stale scones out the window, to knock pigeons off the ledge. SONIA SIMONE: I’m tired of the Smiths references. Jon told a joke the other day and Marr said, “That joke isn’t funny anymore. It’s too close to home and it’s too near the bone.” Then he read one of my posts and commented, “Bigmouth strikes again.” Let’s face it: Time for a new Johnny. JON MORROW: We could get Johnny Thunders. Or Johnny Cash. Or Johnny Bravo. SS: Dead. Dead. Cartoon. JM: Johnny Carson. Johnny Rotten. Johnny Knoxville. Johnny Depp. The Johnny from that weird book about a study about a film about a house. SS: Dead, British, insane, charges $16 million to show up. Don’t know the last one. BC: [Sigh] I’ll just call Truant. Maybe I can keep him in line with those photos I have of him. You know the ones I mean – with the walruses. SS: Okay, next item on the agenda: Adding a “chicken farming” module to Teaching Sells. All in favor? So, to hail the triumphant return of Johnny B. Truant … here’s what happened this week on Copyblogger: Monday: Are You Too Lazy to Write Less? Chris Garrett wrote this short post about the value of brevity in promotional or sales copy. How long should something be? Long enough to get your point across… and that’s it. So if you were writing a teaser about this post, you might say that the post was about why brevity sells, and then stop writing. Read the full post here . P.S: In person, Chris kind of sounds like Ringo Starr, so this post is even more fun if you hear it in Ringo’s voice. Tuesday: How to Use Stories to Change the World Cheers go to Maggie Lemere and Zoë West for their project to share the stories of the people of Burma (who can’t efficiently share their own stories). On the other hand, jeers go to Maggie Lemere and Zoë West for writing a post that I can’t joke about while writing about it for the Wrap-Up. I could possibly go the Ralphie May route and say something stupid and then say how I understand, that a lot of people died in that joke. But instead I’ll say that I’m pretty happy to be able to make my stupid jokes freely and to not worry too terribly much about being shot for no reason. Then I’ll say that you should read this post, and that if you have any more thoughts about spreading the stories of the voiceless, you should really hop in on the comments and share them. Read the full post here . Wednesday: How to Rescue Your Readers from Purchase Paralysis There must be some seriously scared people around here recently. I mean, I got fired for missing the second of a 2-part fear post, and now this one by James Chartrand about frightening your customers. Or I guess helping them out of their fear — although I prefer to jump out at them wearing goblin masks and wielding a a bloody machete, which is basically the same concept. Whether you’re a firefighter trying to get someone out of a burning building or a marketer trying to get someone over their hesitation to buy, the concepts are the same. You have to acknowledge their fear and help them to move anyway. Then you have to dangle several stories above a raging inferno from the arm of Kurt Russell while he says, “You go, we go!” in a heroic fashion * . You want your customers to move out of paralysis and buy? Then set a building on fire. You heard it here first. * “You go, we go!” is distinct and different from Yu-Gi-Oh! ” Read the full post here . Thursday: Play Connect-the-Dots to Win at Online Marketing In this post, Sonia Simone cleverly tries to act as if she doesn’t spend hours each day doing connect-the-dot pictures by talking about it in the past sense. But the thing she says about connecting the dots in order to create a REAL pony? Yeah, she’s literally hoping that’s going to happen. She’ll deny it, but it’s true. In an online marketing context, connecting the dots is all about taking free stuff and putting it together to form a cogent marketing or business strategy without spending any (or much) money. You can get a great education from free stuff tossed out by smart content marketers, but you’ve gotta know how to go from one to the other as if you were turning dots into a picture of SpongeBob Squarepants, so read on. (Incidentally, this post made me think of Pee-Wee Herman singing “Connect the dots, la-la-la-la-la,” and now it’s stuck in your head, too. You’re welcome.) Read the full post here . Friday: What All Content Creators Need to Learn From Roger Ebert Just to show how totally out of the loop I am, I had no idea that Roger Ebert had a bout with cancer until I read this post by Mark Dykeman. And when I read the line about how he can’t talk, eat, or drink, I thought, “Wow, that would really suck.” But then you get an analysis like this one and you kind of walk away getting the impression that while it almost certainly DOES suck sometimes, losing a lot of his jaw doesn’t really keep a dude like Ebert down. Which leads to the lessons for the rest of us. You know, most of us being able to talk, eat, and drink, but still not pulling off what Ebert does, or even giving it nearly the effort that he has. If you’re creative in any way (or trying to be) or if you develop any kind of content (or are trying to do so), you should really read this to see what you can learn from a survivor. Read the full post here . About the Author: Johnny B. Truant has a dumb blog at JohnnyBTruant.com and is one of the guys behind Question the Rules . You should also really check out his Jam Sessions with Charlie Gilkey, because they’re filled with tasty informational nuggets that will make your business better.

Johnny Johnny’s Copyblogger Wrap Up: Week of June 7, 2010

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Johnny’s Copyblogger Wrap-Up: Week of June 7, 2010

Google Shadow

Day Job Killer presents a new product helping people make tons of money by selling the best-selling affiliate products by using the power of Google AdWords and PPC Advertising. It’s Google Shadow which is one of Chris X’s Google product series showing a combination between Project X and Google Nemesis. Simply put, Google Shadow by Chris

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Google Shadow

The Secret Ingredient to an Irresistible Blog

Things were going pretty well until I bit into my hamburger. Ow. Something was really wrong. “Are you okay?” asked my date. My eyes started watering. I was so confused, but I nodded. I bit down harder and suddenly the hamburger flew out of my hands. I’ve never been so bewildered in my life. Only when I held my hand up did the sorry truth stare us in the face. Somehow, my left ring finger had slipped inside the bun of that burger. I bit down on it. And when it hurt, the cause wasn’t immediately obvious, so I bit down harder . . . so hard I forced myself to drop the hamburger. When I realized what had happened, I laughed really hard. She didn’t. “Aren’t you embarrassed?” she asked. “Yeah,” I said, nodding, “but this is kind of how it is. And this stuff can’t be taught.” Then I finished the hamburger in dainty bites, making sure that no other errant appendages strayed between the bread. “It must be kind of liberating to know that,” she said. In a non-glorious footnote, the rest of that date went exactly nowhere. But authentically idiotic is still authentic, which brings us to the point today: There are things that bloggers can and can’t be taught As my traffic climbed from modest to less-modest, other bloggers began asking me if I could help them build their own blog traffic. At first, I wasn’t sure I could, even if I wanted to. But I decided I’d try. Before I was willing to work with someone, I asked one question: Why do you think I can help you? Their answers told me a lot. Not just about their expectations and thought processes, but about a lot of what’s wrong with the blogging mindset in general. A few answers I’ve gotten You love what you do and can help me love what I do You know where you’re going and I want to go to the same place You’re passionate and I think that might rub off on me What I didn’t hear from them was: I love what I do and think you could help me do it better Here’s where I want to go and I’m not sure how to get there I’m passionate about this idea and I want to bounce some ideas off another passionate person Maybe that’s silly of me, but those are questions I could have approached more easily. By the way, I’ve decided I’m not a very good coach and I doubt I’ll do this again. In fact, I think I suck. Don’t hire me. (OK — I’m actually really good at some things. But I’m writing this post as a snapshot of this experience, not a sales pitch.) Let’s take a look at those answers I received. “You love what you do” I do, but you cannot pay someone else to help you love something in the way they love it. I love blogging, but I write my blog, not anyone else’s. And I don’t play for stakes, I play for fun. I would not love another project as much. How do I know? Because I didn’t pick another project. If you are seeking help with your blog, there is nothing wrong with trying to take the steps of someone who has achieved what you want. Why else would you be reading Copyblogger today? But do not assume that their goals resemble your goals, even if they have numbers you would like to have. “You know where you’re going” No I don’t, other than up. I know that I will publish a post every day and I will try to do lots of guest posts. I will be nice and helpful to everyone I can, lift a bunch of heavy stuff, and try to laugh a lot. That’s what I know, that’s what I’ve done, that’s what I’ll do until it’s not fun anymore. Whenever someone has had some success, many of us — me included — assume that the success is the result of a plan. That’s not always true. Dumb luck can play its role in anyone’s good fortune. Just keep an open mind. There are a lot of variables that go into whatever we decide “success” is. “You’re passionate” Once I took a mambo class taught by a guy whose passion nearly melted us all. He was like a combination of Beto from the Zumba commercials and Pepe Le Pew. He was amorous, passionate, and all swiveling hips. I love dancing, but I didn’t leave the class with that guy’s passion for mambo. But he tried! The secret ingredient to a great blog We like to give authority and credibility to other people. We want other people to have the answers. Sometimes this creates brilliant coaches who are worth every penny. I have no doubt that if I hired Naomi Dunford and I had a plan, she could help me execute it. But sometimes our need for answers spawns “gurus” who are freaking travesties of ethics and exploitation. So what should you do to make your blog better? Now that I’m done writing this post, here’s how I’m feeling: First: If a consultant out there says “I can help you love writing,” or “I can help you write like me,” or “I can teach you passion,” the quickest way to escape their clutches is with a perfectly timed throat-strike. (Don’t bother aiming for the groin — cowards and exploiters have no feelings down there). It’s great to get help and advice if you need it. But don’t expect anyone to do all the thinking for you. And don’t trust anyone who tells you he can or will. Second: However much advice you may get along the way, there is one secret ingredient to the great blog recipe. And that secret ingredient is you. Finally: There’s only one test that really matters, and that can be solved over lunch: Can your consultant eat a hamburger without harming himself? About the Author: Josh Hanagarne is the twitchy giant behind World’s Strongest Librarian , a blog about living with Tourette’s Syndrome, kettlebells, book recommendations, buying pants when you’re 6’8”, old-time strongman training, and much more. Please subscribe to Josh’s RSS Updates to stay in touch.

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The Secret Ingredient to an Irresistible Blog

Why A City Should Want Google’s Fiber Trial

I sent the note below about why a small town should consider applying for Google’s Fiber Trial via email to a small town resident yesterday: I thought the following might be of interest to you, your company, your contemporaries and the City of X. “New computing cycles create / destroy material wealth.” Morgan Stanley Research I read several weeks ago about how Google is planning on awarding an Ultra High-Speed Internet infrastructure project to a small number of trial locations throughout the US. googleblog.blogspot.com/2010/02/think-big-with-gig-our-experimental.html At the time, I didn’t think much about their announcement. However, yesterday I read about how Topeka, KS is planning on submitting an application and then I learned Duluth, MN plans to apply as well. forbes.com/feeds/ap/2010/02/28/technology-technology-hardware-amp-equipment-us-topeka-google_7393887.html This morning it occurred to me “your city” would be just as good a trial location for this project as any of the other cities who have publicly announced their intent to apply. If your city were to apply, the application alone would reflect positively on the city’s leadership. Winning a project like this would also surely help the city’s employers attract and retain talent while also insuring future investment and development in the community for years to come. There probably aren’t any of our towns applying… if any were  – why not yours? Broadband and speeds throttle productivity. America needs to upgrade our network access speeds to compete with those countries who had the foresight to understand increased and superior network speeds enhance a country’s global competitive advantage.

eb321848e3b.gif Why A City Should Want Google’s Fiber Trial

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Why A City Should Want Google’s Fiber Trial