Feature Product Review:“How do I drive traffic to any website to boost the sales, income and profits?” That’s the question that almost every Internet marketer and newbie wants the answer to. And, in an attempt to answer that question, a lot of webmasters are trying their best to create coaching programs that can help others
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Turbo Traffic System
For your headlines to stop readers in their tracks, capture their attention through every word of your copy, and persuade them to click that “Add to Cart” button without a second thought, you need to master the “headline reading psychology” of your soon-to-be customers. Once you understand why magnetic headlines pull readers in, you’ll know how to do it for your own sales pages, every time. Follow along with me for the next ninety seconds and I’ll show you exactly how you can turn a casual browser of your sales page into an avid reader, curious to drink in your copy until ultimately hitting the “Buy” button. First, get relevant: Tell your readers’ they’re in the right place So many people create clever turns of phrase hoping to pull people into their sales copy and wonder why their catchy headlines just don’t work. The answer is simple: Readers are busy people, and they don’t have time to study your sales letter to see if it’s relevant to them. Instead, they rely on you to do that work for them. But how do you do that? The answer to that is simple as well: You ensure your headline is clear, not clever, telling the reader exactly what your sales copy is poised to deliver. Use specific keywords that show without a doubt that your page is relevant to people with a specific need or a specific problem – and don’t over-think it. If you’re a blogger, you probably already do this with your post titles, so apply that same thinking to your headlines. For example, look at the title for this post – it’s about “how to write headlines.” (Ever wonder why you always hear such high praise for “How to” headlines ? It’s because they’re extremely relevant by nature. Keep in mind, however, that a “how to” headline might not be the most powerful choice for your particular sales page. When it’s time to write your headline, think of the primary, top-of-mind problem or result your readers are after and make that the foundation of your headline. Do this right, and your readers will automatically know that they’re in the right place – and save your cleverness for later. Next, add the carrot: Attach a powerful result to your headline After you establish relevance to your readers’ immediate needs, you need to help your readers connect to a mouth-watering result that comes from addressing that need. The often quoted “How to ____ so you can ____” is a great example of bridging relevance to result. Never forget that your readers aren’t looking for products or services – they’re looking for beneficial outcomes, and the relevant keywords you write into your headline are often the means to that outcome. So ask yourself why your readers want to take that relevant action, and you’ll be guided to a promise or two that you can make in your headline. I’ll use this post as an example again – you’re reading this far because you want to know how to write headlines, but what you’re really after is getting people to buy from your sales page. Look at your browser title bar and you’ll see I worked that into this post’s headline as well. Finally, dress it up: Add emotionally stirring and action words to your headline Once you’ve married relevance to outcome, it’s time to add a little flavor to your headline by hand-picking compelling words to make those two features “pop.” In this post I modified “headlines” with the adjective “eye-catching” to add some life to the text. I’ve also used the powerful transitive verb “transform” to suggest actionable change, which intensifies the promise of desired results. Pick words that make the relevant keywords or the desired results seem more powerful and attainable – or simply add a third component to the headline like a timeframe or a variation of “easy” or “simple” (if it applies). I could go into additional examples here, but you’ll find all that you need in the Magnetic Headlines series. Take a few moments to read through the posts there with a more educated eye, looking for how each example uses relevance, results, and powerful modifiers to make you want to read each post to the very end. Which, now that you think about it, you’ve just done with this post. Sharpen your skills – how can you improve your own headlines? If you want to get better at writing sales page headlines today, take another ninety seconds right now and use these three tips on a recent headline you’ve created. In the comments below, show us your original – and improved version – and get those headline writing muscles working! About the Author : Dave Navarro is a product launch manager who can’t wait for you to join the 7,000+ people using his free workbooks in the Launch Coach Library (a crowd favorite in the Third Tribe forums).
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How To Write Eye-Catching Headlines that Transform Browsers into Buyers
When your sales page isn’t converting the way you need it to, it doesn’t just hurt your bottom line – it can cripple your confidence as a writer and make you doubt your future as a marketer. On top of that, the frustration of having to rewrite underperforming copy can make copywriting seem like a tedious chore instead of the enjoyable exercise in persuasion it’s meant to be. Fortunately, there are simple (but powerful) ways to write highly effective copy the first time – copy that gets readers emotionally invested and ready to click that “Add to Cart” button. Read the next few paragraphs, and you’ll have a step-by-step, can’t miss foundation that will make your next sales letter a whole lot easier to write. 1. Get in touch with the pain your reader brings to the table Features aren’t what sell your product – solution-oriented benefits are. You know, the kind of things that say “That thing that’s keeping you up at night? This will fix it.” Before you even begin to try and impress your readers with how incredible your offer is, you’ve got to establish situational relevance with them. You absolutely must get yourself in tune with the pain points that are bringing them to a buying decision. Why are they searching for the kind of thing you’re writing about? What’s holding them back, causing them stress, or making them break out into a cold sweat? Take the time to step into your future customer’s shoes and get a sense of what they’re feeling. What are the most important pain points that they care about, the ones that make them say “If only this could be taken care of, I’d buy that solution in a heartbeat?” Then you can begin framing your product not as “impressive,” but as “the thing that makes their pain go away.” 2. Understand their frustration with “so far” and “out there.” Chances are, your reader has tried to find a solution on their own. They may have tried everything and seen no meaningful result – or worse yet, they could have seen their efforts blow up in their face. This is the “so far” element you have to look into (and if you’ve already stepped into your customer’s shoes, you’ll probably have an idea of how this could play out). This is your chance to think about how your product or service can work for them, even if they’ve failed “so far.” Consider how you’re going to position what you’re selling as a way to make sure those mistakes don’t happen in the past. This time, it’s different. Why? It’s your job to figure that out and express it. The same goes for the “out there.” Your customers may be feeling frustrated that others have it easier in terms of having this problem solved, because other people are smarter, or more established, or naturally have the deck stacked in their favor. There’s a lot of “if only I had what they have …” thinking going on in your customer’s head, and if you can demonstrate how your offer closes the gap, then you’re halfway to the sale. 3. Step them into their “Dream Situation” Once your reader understands that your offering might just be what helps them get away from their pain and frustration, it’s time to take them a step further. Envision what your customer’s perfect outcome would look like as they use your product or service. What problems go away? What new opportunities appear? What changes happen in their life? People don’t buy products – they buy outcomes. Look closely at the outcomes that your offer can produce for your customers and help them see themselves there. Phrases like “Imagine if …” and “Just think of when …” contain powerful words. Let them taste their future, and craft your sentences in such a way that they can immerse themselves in the feeling of being there. When you do this part right, you’ve helped them vividly see how your solution can move them away from pain and frustration and toward their desired outcome. 4. Close the deal with an “Ideal Solution” By this time your reader is excited at the prospect of making their outcome happen – and now’s your chance to position your product as a slam-dunk solution. This is where you bring the features of your offer into play, stepping them through the specifics of why what you’re offering is perfectly suited to helping them achieve that desired outcome. Maybe it’s the format you’re delivering it in – audio, video and PDFs are a great way to guarantee hitting the top learning modalities customers want. Maybe there’s one-on-one consulting tied into the offer, or a Third Tribe-style online community … or maybe it’s all of this. Since your customer’s shoes are still on, think about how your he or she would view the ideal delivery method of your solution. Ask yourself what would make it easier for a customer to tap into the power of your offer , and then make sure it’s worked into your product or service. Once you’ve done that, all that’s left is communicating just how well-suited your offer is to easing their pain, ending their frustration, and helping them finally get closer to their dream situation. Use these four steps to make your next sales letter much more powerful There’s no denying the power of a solid headline and a killer set of opening paragraphs . But the source of that power comes from these four elements – wrap them into the headlines and teaser text at the beginning of your sales letter, and your chances of having readers stick with you to the end go through the roof. Need proof? No you don’t – because I worked these four steps into the introduction of this very post … and you’re still here. The question is, where will these four steps take you next. Take a moment in the comments to share which of these points resonated with you the most, and how you can use them to make your next offer more enticing than ever. About the Author : Dave Navarro is a product launch manager who can’t wait for you to join the 7,000+ people using his free workbooks in the Launch Coach Library (a crowd favorite in the Third Tribe forums).
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Four Sales Page Elements That Get People To Buy Now
In the sales video for Perpetual Traffic Formula, Ryan revealed the 7-step sequence behind the Perpetual Traffic Formula. In this article, you’ll learn about those 7 steps, as well as find out what you get with Perpetual Traffic Formula.
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Perpetual Traffic Formula Goes Live!
Ever wonder why conversion rates are so low? A “good” sales page will usually convert between 1 and 5 percent of its readers. Those numbers vary wildly depending on about a zillion factors, but that’s the middle of the bell curve. So that means between 95 and 99 percent of people reject what you’ve got to offer. Seems a little depressing when you look at it that way, right? So are those 95–99 percent just a write-off, a necessary cost of doing business? Do you have to do the work and/or spend the money to get nearly prospects to make 1 sale? Not necessarily. Note: No actual statistics were harmed, or even used, in the writing of this post. In other words, these numbers are theoretical. Use them to illustrate the principle, and for back-of-the-envelope planning. The real numbers always come from your own business and your own individual situation. The desperate buyers strategy According to sales strategist Chet Holmes, at any given time, about 3 percent of your market is in active buying mode. So if you sell furniture, about 3 percent of adults in your town are looking for some piece of furniture right now. If you sell fancy cages for naked mole rats, about 3 percent of naked mole rat owners are in the market for a new cage. Traditional internet marketing is all about finding this 3 percent. The smartest Adwords, SEO, and affiliate marketers are all trying to selectively find that 3 percent and weed out the other 97. You can call this the Desperate Buyers Only strategy, which is the title of a very solid program by Alexis Dawes on writing and selling ebooks. The trouble is that the desperate 3 percent are expensive, because everyone wants them. What are called the “converting keywords” (the keywords that are proven to attract the 3 percent who are ready to buy today) are expensive to buy with pay-per-click. Those same keywords are usually highly competitive for SEO , and getting more so every day. You’re competing with thousands of hungry internet marketers for that 3%. It can be done, but you have to be at the top of your game. But there are more buyers out there, if you know how to treat them. The conquer-the-universe strategy Holmes’s research goes on to say that about 7 percent of any given market is receptive to the idea of buying, even if they aren’t actively looking. Given the right offer, they could be talked into it. We could call these our Not-So-Desperate buyers . If you can pull them in, you’ve more than tripled the size of your potential buying pool, going from 3 percent to 10 percent. Another 30-ish percent will buy one of these days, but it’s not on their radar right now. Call them the Not Yets . About 30 percent are mildly turned off on the idea of buying your product. Holmes calls them the Soft No . And about 30 percent are highly turned off. They hate something about your company, or they never pay for information, or their spouse has threatened them with grievous bodily harm if they spend any more money on what you sell. They’re the Absolutely Nevers . What happens if you start creating marketing communication that entices the Not-So-Desperate, the Not Yets, the Soft Nos, and even a few Absolutely Nevers? You can scoop up all of those potential buyers and keep them close until they’re ready for you. You can develop enough trust and rapport to warm up the Not-So-Desperates, and even light a bit of a fire to get them moving today. You can make yourself the natural choice when the Not Yets are ready. You can answer objections and reverse the risk for the Soft Nos, which often turns them into Yeses. And you can even get a handful of Absolutely Nevers to act as your unpaid salespeople. While Absolutely Nevers might never buy themselves, if you’ve set up your marketing correctly, a surprising number of them will pass the word along to someone else who will buy. The product may not be right for them, but they know someone who can use the content . The key is the content net What kind of marketing attracts all the potential buyers, rather than the ones who are hot to buy right now? It has to be marketing that doesn’t look like marketing. Advertising that’s too valuable to throw away. Communication that delivers a real and compelling benefit, with the sales message presented only after you’ve earned the right to sell. Or what we like to call cookie content . And what kind of marketing keeps them around and engaged until they’re ready to buy from you? It has to be marketing that’s delivered over time. Advertising that arrives on a predictable, regular schedule. Communication that’s repeated enough times to develop trust and rapport. And the two best tools for that at the moment are probably a blog combined with an email autoresponder . A content net weaves a nice, friendly web of communication around all the categories of buyers, and keeps them interested. It’s a terrific tool for your Desperate 3%, because it educates them about why you’re the unquestionably perfect choice. But it also takes the other 97% and nurtures them, training them to become your ideal customer. About the Author : Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication .
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How to Find Thousands More Prospects for Your Business