Life Say Articles » video

Searching Google Adwords My Client Center Accounts

Sun, 19 Sep 2010 07:06:05 +0000

In this video learn about the new ‘Search across accounts’ feature within your Google Adwords My Client Center.

Originally posted here:
Searching Google Adwords My Client Center Accounts

Social Media Marketing Insight from 21 Smart People (And Me, Too)

BlogPostman — Tue, 24 Aug 2010 18:50:44 +0000

There’s a new book out called Success Secrets of the Social Media Marketing Superstars . Yes, that title sets off my hyperbole radar a bit too (not to mention my alliteration alert), but it’s a solid collection of smart social media advice based on real-world case studies, best practices, and proven techniques. I wrote Chapter Two of the book – The Psychology of Social Media . It’s about applying tried and trued influence factors in the social media space to build a business or make whatever case you’re trying to make. Here’s what else you’ll learn: How to Create a Mega-Following With Social Media – Gary Vaynerchuk Personality : How To Stand Out In Virtual Crowd – Andy Wibbels

Continued here:
Social Media Marketing Insight from 21 Smart People (And Me, Too)

Google Analytics: Weighted Sort

BlogPostman — Sun, 22 Aug 2010 09:37:46 +0000

The Weighted Sort option in Google Analytics sorts table data according to its importance, not simply according to numerical value. Watch this video to learn how about Google Analytics Weighted Sort.

View post:
Google Analytics: Weighted Sort

Google Creative Sandbox 2010

BlogPostman — Mon, 02 Aug 2010 08:20:48 +0000

Creative Sandbox is a Google event that brings to life the collision of art and science. This video recap from Creative Sandbox 2010, held in San Francisco, features highlights from the event.

View post:
Google Creative Sandbox 2010

Landing Page Makeover Clinic #28: IntelligentEditing.com

BlogPostman — Tue, 27 Jul 2010 18:20:20 +0000

This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Daniel Heuman’s software helps writers, editors, translators, and proofreaders prepare error-free documents with greater ease and speed. He tried and abandoned PPC (pay-per-click) advertising, as he discovered the folks who clicked through weren’t his best prospects. (That’s a technique that almost certainly deserves some more thought and attention another time.) Daniel is now marketing directly to prospects via email and showing some success, but he feels more can be done. Let’s see what we can do. The Goal: Generate enough free-trial downloads to sell 3 licenses a day. The Problem: If folks are downloading a free-trial and not converting, it’s a product vs. value problem. If the problem is growing the numbers of prospects to take the free trial, that’s a traffic problem. If interested prospects are visiting the site or landing page and not engaging with the message, that’s a conversion problem. The Current Landing Page (homepage): http://intelligentediting.com Value: $90.00 Click image for larger view The Maven’s 10-Point Critique My personal take is that Daniel needs to generate enough traffic – via organic, SEM and social media channels – to grow his own mailing list to which he can continue marketing to his heart’s content. A stronger, more effective homepage would offer an overall boost to his ongoing marketing efforts. #1– Make your case in the first screen with a strong, provocative headline. Why would a professional writer or editor pay $90 for additional proofreading functionality? The rational reason: Cleaner, error-free documents. The emotional reason: To look better in the eyes of a boss/client/customers. Sloppy work reflects badly on the writer and the company represented. Clean work makes everyone feel good and confident. So while the current headline: “Proofread Faster, Proofread Better” is a clear statement, I’m wondering how we can juice it up a little? How about: Just One Typo Can Rob You of Credibility and Cash You’ve just gone from “reasonable” to “irresistible” with a provocative headline that resonates emotionally with the visitor. #2 — Add more oomph to the tagline. Again, your tag is very clear on the most basic of benefits: Cleaner, Smarter, Better Documents That’s a good start, but then I’m thinking … why and for what? A great exercise for headlines and taglines is to take your basic feature or surface benefit and “Why? Because!”or “So what?” your way through it until the core emotional truth is revealed. Try working these words (or their variants) into your tagline: polished presentation reflection #3 — Invite your visitors to take your video tour from the get-go. You already have a nice little video, yet you’ve basically hidden it from view. Slap it on your homepage and do a voice-over track. I found watching the material without a guiding voice unnerving. Your voice-over would allow you to expand on the action in the video and highlight those areas of greater interest. Don’t hide the good stuff. Warm it up and share it. #4 — Be upfront about who this product is and isn’t for. The only place I see “MS Word for Windows” is in teeny type under your box illustration. I’d give this more push so Mac users can grunt and grumble under their collective breath and move quickly elsewhere. #5 — Keep sprinkling the goodies that keep visitors thinking “This is for me!” Highlight the product’s ability to proof both British and American English. This capability strikes me as huge benefit for writers/editors working internationally. You also have a strong guarantee. Get it on a homepage badge and show it off. And you make customized versions — another wow, especially for those working in big organizations. #6 — Rework your navigation for greater clarity. You’ve hidden a lot of the product goodies in secondary position in terms of your primary navigation. I suggest the following revisions: Primary navigation HOME Features Success Stories (Testimonials & Case Studies) Reviews Resources Download & Pricing Contact Us Secondary navigation: About Us — FAQ & Tutorials — Forum — Blog — Support #7 — Build your traffic organically with smarter SEO. This is your current title tag for search: Intelligent Editing — Cleaner, Smarter, Better Documents A tagline, though, isn’t necessarily a good meta title — and it’s the title tag plus the content that Google sizes up and determines your topic and site relevancy. So let’s adjust and get some primary keyword phrases in the front of the title like this: Proofreading & Editing Software for MS Word Documents :: Intelligent Editing I didn’t do the research to determine if these are indeed the best keyword phrases , but you get the idea. Frontload the terms that your prospects are using to find you … and add the product name, too. #8 — Build your mailing list with a newsletter and a blog. Since your email campaigns have been pretty effective for you, that means you need to add more names to your list so you can continue doing — and expanding on–– what works for you. Add a newsletter sign-up and offer one or more of your current resources as a bonus for subscribing. Add a blog, too. It doesn’t have to be fancy or involved. See tumblr.com or preposterous.com for some easy-to- implement ideas. #9 – Connect with your prospects with social media. Build your authority in this niche space on this niche topic via Twitter, Facebook and LinkedIn. If there are writer/editor specific social media venues, make sure you have a presence there, too. Social media is a long-term strategy to building credibility and a fan base that trusts you and ultimately your products for purchase #10 — Tweak your homepage with one big Call to Action. Click image for larger view I’ve tweaked your current homepage to reflect and illustrate the suggestions I’ve made here. (I know you didn’t want me to, but honest, I just couldn’t help myself. ) You could easily flip the placement of the video and headline/bullet/call-to-action sections. (Mea culpa for the incomplete sentences, dangling participles, and other little idiosyncrasies that make editors weep and gnash their teeth. All I can say in my own defense is this: “I’m a copywriter.”) My thanks to Daniel Heuman for his patience and support of Heifer International. Look for my next makeover in approximately 4 weeks. About the Author: Roberta Rosenberg is The Copywriting Maven at MGP Direct, Inc . Find her @CopywriterMaven on Twitter. If you’re interested in a private page makeover, site audit, or other services, please email Roberta directly .

YouTube Streams All-Time High of 14.6 Billion Videos Viewed

Thu, 24 Jun 2010 22:53:47 +0000

From comScore’s May 2010 U.S. Online Video Rankings YouTube.com achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time. YouTube All Time Video Views High

The rest is here:
YouTube Streams All-Time High of 14.6 Billion Videos Viewed

Google Adwords Campaign Experiments

Mon, 14 Jun 2010 02:59:26 +0000

To improve the AdWords experience, Google is testing a new tool that helps advertisers optimize their account. The AdWords Campaign Experiments, or ACE, does this by letting advertisers accurately test and measure changes to their keywords and bids, ad groups and placements. This video describes step 1 of running an experiment: setting campaign experiment parameters.

Visit link:
Google Adwords Campaign Experiments

Play Connect-the-Dots to Win at Online Marketing

BlogPostman — Thu, 10 Jun 2010 17:18:37 +0000

Remember those puzzles you used to do when you were six or seven? That mass of dots and numbers on a page just looked like a mess. But when you went through and connected dot 1 to dot 2, moving on through dots 100 and 101, you wound up with a picture of a pony. You might think you’ve outgrown connect-the-dots. But actually, it’s one of the most important strategies for online entrepreneurs and small businesses looking to build profits with online marketing. Learn to connect the dots in a smart and strategic way, and you could very well paint yourself a real pony. It’s not quite as easy as it was when you were six, but it’s still well within your grasp. Connect the dots from the best free content Content marketing is a massive trend that’s only getting stronger. And in the best content marketing, smart marketers will give you free material you can use right away to start creating great results. If your goal is to market your business, don’t overlook the value you can get from free information. Some terrific businesses have been built by acting on the advice found in free content. Benefiting from free content is all about connecting the dots. Take the great lead generation strategy from one source, connect it with the solid headline and conversion tactics from another, and wrap it up with some good social media sharing you learn on a third. It’s a bit like playing connect-the-dots without numbers. Challenging, but if you put the work in, it works. The real trick, though, isn’t finding great free stuff. It’s sifting out all the junk. The most important dot The most important dot to connect is this: Be sure you’re studying someone who’s worth your time. And there are very few marketing teachers out there who have changed more lives than Jeff Walker . Jeff’s the creator of a program called Product Launch Formula , which helped Brian connect his own dots, way back in 2005. Brian knew a lot about copywriting and marketing from his previous ventures, but it was PLF that showed him how to string everything together — to create not just great content, but also a great business powered by content. You owe it to yourself to watch Jeff’s free instructional videos. Jeff’s a teacher at heart, and he loves to give out quality information you can use to start improving your own marketing, even if you never spend a penny with him. You’ll do particularly well if you combine Jeff’s approach with what you learn here on Copyblogger. Click here to watch Jeff’s tutorial video, which he just posted today . About the Author : Sonia Simone is Senior Editor of Copyblogger and co-founder of Inside the Third Tribe.

More here:
Play Connect-the-Dots to Win at Online Marketing

Confidential Conversions

BlogPostman — Wed, 02 Jun 2010 17:45:18 +0000

Confidential Conversions – Phil Mansour How a 22 Year Old Pulled In $600K Exploiting Little Known Traffic Sources… - Plus Grab $297 Worth of Free Advanced Conversion Video Training When You Acquire Confidential Conversions through this page… Advanced Landing Page Conversion Strategies The Affiliate Mindset Defined Training Sell Anything, Anytime Conversions Keep Reading Below to Claim Your Free Video Training… Think that cheap traffic

Go here to see the original:
Confidential Conversions

VideoChatting Is The New Intercom In My House

Thu, 20 May 2010 21:39:30 +0000

If you haven’t tried gmail’s video chat feature you ought to! I have a pretty large house and recently discovered its much easier to reach and speak with my children via chat either text or video because they are often online too. Video Chatting If you have a Mac, its real easy to set up and start video chatting. Gmail automatically grabs your camera and feeds the video into your gmail account. Give Gmail Video Chatting a try. Postscript: This post was originally written on May 19, 2010 yet inadvertently went unpublished. I have posted every single day since September 1, 2009 on this blog and I’m somewhat miffed my preoccupation with other matters caused me not get this piece posted on time…

Excerpt from:
VideoChatting Is The New Intercom In My House