10 Tricks For Getting Inspired to Write

There comes a time in every blogger’s life when the thought of writing another blog post makes you want to . . . well . . . gag. You know you should write, you know your readers are expecting to hear from you. But sitting down to crank out another post is like throwing your bucket down the creative well and coming up with nothing but mud. The well is dry, baby. Nothing more to give. And yet somehow you have to find something to say. The question is, “How?” Some grizzled veterans like to say you have to write whether you feel like it or not. They tell you to suck it up, stop being a wimp, and do your freakin’ job. In my experience though, that’s largely crap. Because when you’re a beginning blogger, you don’t have an editor or publisher giving you the evil eye that says, “You’d better write or else .” No, the only one pushing you is you, and it’s all too easy to let up and go watch TV or play video games or catch up on some sleep. For us, inspiration isn’t optional; it’s the force that drags us to the computer and tells us it’s time to say something that changes the world . Somehow, you have to find it, and you have to keep finding it for as long as you have a blog. No, it’s not easy, but it is possible. Here are 10 tricks that have worked for me: 1. Look at magazine covers The writers who think up the headlines for magazines like Cosmopolitan and National Enquirer are some of the highest paid, most creative people in the world. So why not piggyback on their work? Whenever I’m feeling stuck, I’ll go to the bookstore and read all of the covers until an idea for a great headline of my own strikes me. Or, if I’m feeling especially lazy, I’ll go to Amazon or magazines.com and browse the images of the covers there. Either way, I usually end up with at least 5-10 ideas for new posts. (Hint: this often works best when you pick magazines that have absolutely nothing to do with your own topic.) 2. Browse openings Sometimes, writing a whole post is as simple as finding a crackerjack opening sentence. Whenever you have a general idea for a post but can’t find an exciting way to open it, try flipping through the first page of novels on your bookshelf (thrillers are often best) and read the first sentence. If you don’t find one there, browse through the archives here at Copyblogger and read the opening sentence of every post. Often times one will jump out, and it’ll give you the momentum to write a post. 3. Read your favorite author There’s an old saying that to write a lot, you need to read a lot. And it’s true. Not only does reading teach you what works and what doesn’t, but it can also get you in the mood to write. Whenever I’m feeling lethargic, I take 15 minutes to read Seth Godin or Stephen King. The way they write is full of so much energy that some of it usually rubs off. For you, the author may be someone else; what’s important is to find writers who inspire you and keep their work handy for when you need it. 4. Retype passages from those favorite authors In some direct response advertising agencies, I’ve heard they ask new writers to rewrite famous sales letters over and over again. Many good copywriting courses do the same. On the surface, this might sound like mindless labor, but it’s not. Something about retyping the words of another writer teaches your mind how they do it. I know because I’ve done it. After retyping a paragraph or two of Godin or King, I usually have an idea for a new angle or post. It sounds weird, but try it for yourself sometime. 5. Browse quotations People pass around quotations for a reason; they’re witty, insightful, memorable, everything good writing is supposed to be. So why not let them inspire you? Go to a website like quotationspage.com and browse through the millions of great quotes. Let one of them spark an exciting new post idea. 6. Listen to music Everyone knows about this one, but I’ll give it a slight twist. Some people find that listening to music while they write helps them, and if that works for you, go for it. Personally though, I’ve found it’s better to close my eyes and listen to the music before I write, keeping my mind is blank as possible while I do it. Within 30 minutes, an idea usually pops into my head, and then I turn off the music to start writing. It might seem like a small difference, but if you’ve had trouble writing while listening to music before, give this one a try. 7. Listen to smart dialogue Have you ever noticed that a good blog post reads a lot like a snappy monologue? You can almost hear the voice of the blogger. In that vein, one of the best ways to get yourself going is to find a TV show, movie, or radio broadcast with smart dialogue and listen to it for a few minutes. It trains your brain to think conversationally, and sometimes it’ll give you an idea that’s perfect for a post. You might want to be on the lookout for screenwriters whose dialogue you think is particularly good ( Quentin Tarantino and Charlie Kaufman are two good places to start), and listen to their work purely with an ear for how they use dialogue. 8. Talk to your readers Last year, I invited Copyblogger readers to tell me their frustrations , and then I chose 20 of them for free blog consultations. The result? Nearly 300 people left comments, explaining in detail what was giving them trouble and why. I’ve learned more from those comments and consultations than any other form of market research I’ve done at Copyblogger, and they gave me dozens of ideas for new posts and products. It’s humbling, but sometimes you have to realize you’re not the only source of blockbuster ideas. Your readers are full of wonderful ideas too, and they’re eager to give them to you. 9. Close the door This is another tip I got from Stephen King. In his book, On Writing , he advises writing your rough draft with the door closed and then revising with the door open. He doesn’t mean you actually have to close the door (although it’s a good idea). What he means is you need to forget anyone’s opinion but yours when writing your first draft. The surest way to frustrate yourself is to imagine what everyone is going to say about your work before you finish it. Get the rough draft done, listening only to your own intuition. You can agonize over how people will react when you’re making revisions. 10. Find your joy If you let it, writing can make you miserable. You can force yourself to write about topics you hate, exhaust yourself by writing when you’re tired, and beat yourself up whenever your work doesn’t measure up. But that’s a mistake. Because the writers who make it aren’t the stereotypical mad geniuses whose careers are a flash of brilliance followed by an untimely death. Most terrific writers are normal people who take joy from their writing, and so they write as much as possible. It’s so easy to forget the importance of that joy, and in my opinion, that’s the real reason why we have a tough time inspiring ourselves to write. We’re trying to trick ourselves into doing something we hate. And we need to stop. Because here’s the thing . . . the sooner you allow yourself to have fun with your writing, the easier you’ll find it to sit down and write. It will give you life, and you’ll want to do it. My advice? The next time you’re stuck, find something to write about that makes you smile. Find something to write about that gives you a buzz. Find something to write about that touches you so deeply, tears of joy are running down your face while you type. That’s what writing is about. It’s a gift, not only to our readers, but also to us. Enjoy it. About the Author: Jon Morrow is Associate Editor of Copyblogger . Get more from Jon on twitter .

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The Bobby McFerrin Plan for Creating A Remarkable Business

I just returned from a Bobby McFerrin concert, and now I know how to run my new business. No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than that. You see, I’m a little nervous. For 23 years, I’ve made my income the same way — in a service business, as a graphic designer. A client comes to me for design work. I create something for them, and bill for my time. Rinse, repeat, rinse, repeat for 23 years, and you have a career as a successful designer. But that’s all about to change. I’m venturing into new territory. I’ve started a blog, I’m putting together a course, I’m interacting with my readers. I’m supposed to let them guide me, respond to their needs, offer what they’re looking for , and everything is going to work out fine. Except I’m just a little terrified. How exactly is this supposed to work? Who are these people I am serving , and how do I know it’s all going to come together? And that’s where Bobby comes in The first thing you notice when you file into the theater at a Bobby McFerrin concert is that the stage is almost bare. It’s dark, and a spotlight shines on a single chair in the middle of the stage with a microphone sitting on it. A water bottle is on the floor beside the chair. Nothing more. You wonder if he’s going to sing by himself, or if he’ll have back up singers. You wonder if he’ll play an instrument. The answer is yes: he does all of these things, but not in the traditional way at all. He steps into the spotlight Bobby comes out, sits down, takes a sip of water, and brings the microphone to his mouth. He starts to sing, softly at first, then louder. He begins to hit his chest with his right hand, creating a percussive effect that beats in time to the music. He’s a full-bodied instrument, who makes music with his mouth, hands and feet. He has a four-octave range, and incredible vocal mastery. He’s an American treasure. Then he turns that spotlight around The first inkling that this isn’t your everyday concert comes when he asks the audience to participate in a call and response song. He assigns half the room a few notes, and the other half different notes. He does this mid-song, without stopping. We all willingly sing along. Then he asks if we know “Ave Maria.” We all laugh, and I think this request is going to fall flat. He says “if you know it, sing it out. The people who know it can be the section leaders.” He begins to sing an accompanying melody, and guess what? The hall fills with the sound of the audience singing “Ave Maria.” It’s beautiful. How did he do that? The audience volunteers Bobby pulls his chair over to the edge of the spotlight. He says, “the last time I was in your city was 22 years ago. I want to ask if there are any dancers in the audience. If you’d like to come up and share the stage with me, we’ll improvise together. It might be another 22 years before you get this chance again, so come on up.” Four people make their way to the stage. Each one takes a turn dancing in the middle of the spotlight, while Bobby, off to one side, improvises music that they respond to with their bodies. It is amazing to watch: each dancer responds in a unique way, but they are all good . Then he asks if anyone wants to sing with him. No hesitation this time: people are up out of their seats, hustling to the stage. Every singer asks to sing a different song. Bobby’s accompaniment honors their song selection and makes it a work of art. You watch as each singer experiences a moment they’ll always remember. Give, honor, create together Tonight was like no other concert I’ve attended. It wasn’t really a concert: it was an experience. McFerrin wasn’t up on stage to receive our accolades. He was up there to entertain us, but he wanted our voices, our bodies and our talents to shine, too. He wanted us to feel like we had created tonight’s concert together . That’s when I knew that I needed to follow the Bobby McFerrin business model. His concerts are all improvisation. He doesn’t plan his songs, or even his key changes. He just lets them come to him, based on the audience, his voice, and our response. What he does plan, I believe, is interaction He wants to create something with us, not just for us. He listens, responds, adjusts and creates. That’s what I want to do. It’s my ticket to stop worrying, and my technique for being happy on the vague, uncertain road ahead. Give to my audience, honor their contributions, create something much greater than the sum of all parts. Like Bobby. How do you involve your audience in your business? Any advice for people who are making the transition from a different business model? Tell us in the comments. About the author: Pamela Wilson is a music lover who runs Big Brand System , a site devoted to helping small businesses grow with great design and marketing. Photo ©Stewart Cohen

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The Critical Mistake that Keeps Bloggers Broke

How I used a blog to attract thousands of subscribers my first week. Why I make six figures and you don’t. How I quit my day job and now I work all day in my robe and slippers while my wife brings me lattes. Ever seen headlines like these before? Find them at least a little compelling? Like every good headline , they exist to attract attention and convince you to keep reading. They’re trying to get you thinking about how to use a tool like blogging to make lots of cash. But there’s something in those big promises that misses the mark. Now that I have some experience under my belt as a blogger making an online income, I’d like to talk about the missing ingredient of those pitches. It’s not about your blog Lance Armstrong has a great book out called It’s Not about the Bike . In his case it’s about one of his testicles. To be more specific, the one he no longer has. The book is about how his bike became a vehicle in a bigger race than the Tour de France or his Nike deal, how his bike is a metaphor for life. Lance and his tragic disease wouldn’t be famous without his bike. And as an online entrepreneur, you won’t be famous, either, without your blog. That said, it’s still not about the blog. Not at all. The day you realize that fact is the day you’ll turn an essential corner toward reaching your goal of making a living online. So what is it about, if not the blog? It’s about your business . Your blog and your business are different, yet related, things. The former is a sub-set of the latter. The difference is sometimes subtle, but it’s a critical one. Your blog is a strategy, a branding and marketing vehicle, a means toward an end. Your business is the money-making model. A product or service for sale. Your blog isn’t for sale. It may be of service, but it’s a service you’re giving away for free. Which means, if giving out free content is all you’re doing, or if your blogging has become the core deliverable of what you believe to be a business, your strategy is upside-down. There’s nothing magic about a blog When I started out, blogging not only seemed like a good idea — especially with all the voices that suggested you could get rich doing it — it was also incredibly rewarding right out of the gate. Not monetarily. It was rewarding because of how it felt . Connecting with people. Helping them. Sucking up all that nice feedback. Participating in a community, being part of a meaningful dialogue . Those are, and should remain, part of the reasons you blog. But if they aren’t your real objective, your end game — if making a living is an element you want to add to that mix — it’s time to take stock. Because it’s so easy to get lost in all that community stuff, the warm and fuzzy elbow rubbing, the sense of doing something helpful and worthwhile. Which doesn’t pay you a dime until you actually sell something . There will come a day when it hits you You’ve been getting up in the middle of the night to perfect a post that will go out via Feedburner at dawn. You’ve sweated the syntax of your opening line and polished those nouns and verbs until you found yourself dreaming of your old high school English teacher. You really care. You’ve become your blog. Just possibly, at the expense of your business plan . It hit me recently in a post from David Risley, who is one of those “pro bloggers” who, if you don’t read him closely enough, or if you only hear what you want to hear, could lead you to believe that blogging will be the source of your new income, and sometime soon. But on this day I did read closely, and what I saw there rocked my blogging world. David, in essence, said this: blogs don’t make money. Businesses make money . (You’ve seen that message here on Copyblogger as well.) Your blog is the face of your business, the voice of your brand, the bait that attracts a following. And yes, you give away as much as you can with it, selflessly and abundantly. But until you have a product or service to sell, and until the blog connects to that enterprise in a way that actually begins to generate actual revenue in addition to pumping up your online reputation and ego, your blog is nothing other than you expelling positive energy into the universe. Or, to put it another way, just so much hot air. Looking for a free online resource that will teach you to think like a businessperson, not just another struggling blogger? Check out Internet Marketing for Smart People , the Copyblogger email newsletter. About the Author: Larry Brooks is the creator of Storyfix.com , an instructional resource for novelists and screenwriters. His book, The Six Core Competencies of Successful Storytelling, will be published by Writers Digest Books in early 2011.

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What Belly Dancing Taught Me about Personal Branding

I’m learning to belly dance. Okay, that’s totally overstating it. I’m wiggling to music in what is labeled a belly dancing class. I’ve found that I enjoy the constant movement, manipulating my limbs and taking any excuse I can to be silly. But more fun than the belly dancing is the instructor. She loves this stuff. Her eyes light up when she enters the room, her voice changes pitch, and she hops around throwing out euphemisms that make even the bravest people blush. She’s a complete fruit loop. And she’s loved for it. It’s her schtick. Or, in marketing terms, it’s her personal brand. Oh no, not another post about personal branding We’ve been hearing about personal brands ad nauseum for the past year. Even if you’re not sure why you need one, you’re certain that you do. It’s like a 401k. Or a spouse. The trouble is, most personal brands make everybody else want to jab forks straight into their eyes. They’re based on egos, false promises, and personalities so obnoxious that you’d never be friends with this person in real life. But as my belly dancing instructor has taught me, you don’t have to build a personal brand on being an egomaniac. You can build your brand on simply being human. Or better yet, you can build your brand on being your favorite version of yourself . How do you create a personal brand that will garner attention instead of hate? Here are some tips I’ve picked up from my experience on the Web. And belly dancing. Claim your niche My belly dancing instructor doesn’t teach the hip hop class that takes place after her session. Nor does she teach the weekend kickboxing class. She’s limited herself to belly dancing because she knows that’s where she can offer the greatest value. Trying to teach everything would undermine what she’s about and the tribe she’s looking to attract. She sticks to what she does better than anyone else. Think niche . You can’t be known for everything. Pick what’s most important to what you do, break it down to its simplest core, and be it. While Copyblogger has established itself as one of the Web’s top resources on content, Brian Clark has branded himself the master of headlines . It’s a tiny microcosm of the whole content creation space that he owns. It’s where he’s untouchable. Create your character Like I said, my instructor is a fruit loop. The moment you think you’ve seen everything, she ups the ridiculousness. She tears her sweats so you can watch her legs curl, and refers to body parts in ways you wish you could erase from your mind. She knows who she needs to be to attract the right audience, and she plays up her quirks to do so. She builds a tribe that falls in love not only with her class, but with her. It becomes so that the class and brand are so intertwined that you can’t tell them apart. Lots of people will tell you to “be yourself” in social media. I’d advise creating a persona that mixes who you are and who you want to be. This heightened version of yourself allows you to lose the performance anxiety and magnify the personality traits needed to attract the right people. We fall in love with those who are brave enough to do what we think we can’t. As long as you’re basing your character off who you really are, you’ll be able to keep it authentic and still look great naked . Treat people like humans My instructor has been dancing for longer than I’ve been an adult. She’s trained in moves and styles that my stiff body can’t even comprehend. But you wouldn’t know that by talking to her. She’s unassuming and talks to you like you’re old friends meeting up for coffee. And she keeps that tone even when instruction has begun. There’s no jargon to confuse us, no making things complicated so we feel dumb and she wouldn’t dare call herself an “expert” or a “guru.” She’s just someone who loves belly dancing and is excited about the opportunity to share it with us. Finding your voice and using it to be relatable is what will make or break your personal brand. It’s what separates the brands we love from the brands we wish would die. It’s all about your ability to talk to people in a genuine way and show them that you’re one of them. This is where most people get tripped up. We elevate ourselves thinking that it makes us more impressive and authoritative and that our audience will trust us more. Truthfully, all this does is alienate you from the people you’re trying to connect with. Figure out what the real you sounds like, and then use that voice to be real with others. You can’t fake this. Make your brand accessible My instructor shows up to class early. She stays late. She takes questions in the middle of instruction and will show and re-show certain movements until you’ve nailed them. Her email address is publicly available so that students can email her with questions. She has an email newsletter to help us stay in contact with not only her, but one another. She’s not teaching a class, she’s creating a community. When you make your brand accessible, you help it grow beyond your niche. Become part of your community. Answer questions. Lift up those who are doing well. Share trusted information. Look for ways to extend your brand through blogging, guest postings [cough], email newsletters, and direct mail. Everything that you put out should incorporate and promote your personal brand. The more people see you and your tribe, the more they’ll gravitate toward it. It’s social proof . Your personal brand is you. It’s who you are, what you believe, and what you want to put out there to others. Use the social tools available to be you as loudly as you can, while always offering a benefit to those around you. Your personal brand may be all about you, but it’s also about how you make others feel. It’s emotional DNA, and what separates the personal brands we love from those we love to tear apart. About the Author : Lisa Barone has the totally pompous title of Chief Branding Officer at SEO consulting firm Outspoken Media. She tries to make up for the title by blogging Important Stuff on the Outspoken Media blog and being amusing on Twitter at @lisabarone .

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