5 Things Depeche Mode Can Teach You About Effective Online Marketing

I was walking the streets of downtown Austin between SXSW parties last month and someone asked me when I was going to do another pop-music-analogy post on Copyblogger. “What do you want to see?” I asked. “I bet you can’t do one using Depeche Mode songs, “ he challenged. “I bet I can,” I countered. “Look at that guy in a dress playing the oboe!” he replied. Rather than share more of the superb street scenery of Austin, Texas, here’s what Depeche Mode, the most popular electronic band the world has ever known, can teach you about effective online marketing. People are People People are people So why should it be You and I should get Along so awfully Want to market successfully online, but don’t want to deal with all that human psychology stuff? Sorry, but that’s basically all there is to it. Understanding what makes people tick and proceeding accordingly is what works. For bonus points, study social psychology and all this social media stuff starts to make more sense, even when it doesn’t. Never Let Me Down Again I’m taking a ride with my best friend I hope he never let’s me down again He promises me I’m as safe as houses As long as I remember who’s wearing the trousers What can a song about drug addiction and who’s really in control of that relationship teach you about marketing? That it’s the customer who wears the pants in your business. Get cocky when things are going well and forget that, and you’re in for a nasty hangover. Strangelove I’m always willing to learn When you’ve got something to teach And I’ll make it all worthwhile I’ll make your heart smile It’s the most counterintuitive aspect of effective online marketing. You’ve got to stop pitching and start teaching. There’s nothing more effective than content marketing that attracts qualified prospects while building your authority . And when it comes time to sell, you’ll find most of your work is already done. Personal Jesus Someone to hear your prayers Someone who cares Someone who’s there Depeche Mode songwriter Martin Gore wrote Personal Jesus after reading Elvis and Me by Priscilla Presley. Gore said “It’s a song about being a Jesus for somebody else, someone to give you hope and care.” In a hyper-niched, tribalized world, people are looking for leaders, not marketers. Who do you care about, and how can you help them? Everything Counts The grabbing hands Grab all they can All for themselves, after all It’s a competitive world Everything counts in large amounts It’s not all sunshine and flowers. Haters will try to build a name for themselves by tearing you down. Partners and friends will let the money go to their heads. Colleagues will remix and reverse-engineer your products. Whatever, it comes with the territory. Yes, the lyrics of Everything Counts are a bit cynical. But the live version of the song at The Rose Bowl in California is one of the most joyous demonstrations of fan interaction ever recorded. Let’s watch the video , remember that what people really want is an authentic experience, and end on a high note. Pay particular attention starting at 4:10, and notice how Dave Gahan ignores the praise of the crowd and encourages them to be the star — now that’s effective marketing. About the Author : Brian Clark is founder of Copyblogger and wants you to know that Thesis + Scribe = SEO Made Simple. Get more from Brian on Twitter .

depeche mode 5 Things Depeche Mode Can Teach You About Effective Online Marketing

See the rest here:
5 Things Depeche Mode Can Teach You About Effective Online Marketing

10 Tricks For Getting Inspired to Write

There comes a time in every blogger’s life when the thought of writing another blog post makes you want to . . . well . . . gag. You know you should write, you know your readers are expecting to hear from you. But sitting down to crank out another post is like throwing your bucket down the creative well and coming up with nothing but mud. The well is dry, baby. Nothing more to give. And yet somehow you have to find something to say. The question is, “How?” Some grizzled veterans like to say you have to write whether you feel like it or not. They tell you to suck it up, stop being a wimp, and do your freakin’ job. In my experience though, that’s largely crap. Because when you’re a beginning blogger, you don’t have an editor or publisher giving you the evil eye that says, “You’d better write or else .” No, the only one pushing you is you, and it’s all too easy to let up and go watch TV or play video games or catch up on some sleep. For us, inspiration isn’t optional; it’s the force that drags us to the computer and tells us it’s time to say something that changes the world . Somehow, you have to find it, and you have to keep finding it for as long as you have a blog. No, it’s not easy, but it is possible. Here are 10 tricks that have worked for me: 1. Look at magazine covers The writers who think up the headlines for magazines like Cosmopolitan and National Enquirer are some of the highest paid, most creative people in the world. So why not piggyback on their work? Whenever I’m feeling stuck, I’ll go to the bookstore and read all of the covers until an idea for a great headline of my own strikes me. Or, if I’m feeling especially lazy, I’ll go to Amazon or magazines.com and browse the images of the covers there. Either way, I usually end up with at least 5-10 ideas for new posts. (Hint: this often works best when you pick magazines that have absolutely nothing to do with your own topic.) 2. Browse openings Sometimes, writing a whole post is as simple as finding a crackerjack opening sentence. Whenever you have a general idea for a post but can’t find an exciting way to open it, try flipping through the first page of novels on your bookshelf (thrillers are often best) and read the first sentence. If you don’t find one there, browse through the archives here at Copyblogger and read the opening sentence of every post. Often times one will jump out, and it’ll give you the momentum to write a post. 3. Read your favorite author There’s an old saying that to write a lot, you need to read a lot. And it’s true. Not only does reading teach you what works and what doesn’t, but it can also get you in the mood to write. Whenever I’m feeling lethargic, I take 15 minutes to read Seth Godin or Stephen King. The way they write is full of so much energy that some of it usually rubs off. For you, the author may be someone else; what’s important is to find writers who inspire you and keep their work handy for when you need it. 4. Retype passages from those favorite authors In some direct response advertising agencies, I’ve heard they ask new writers to rewrite famous sales letters over and over again. Many good copywriting courses do the same. On the surface, this might sound like mindless labor, but it’s not. Something about retyping the words of another writer teaches your mind how they do it. I know because I’ve done it. After retyping a paragraph or two of Godin or King, I usually have an idea for a new angle or post. It sounds weird, but try it for yourself sometime. 5. Browse quotations People pass around quotations for a reason; they’re witty, insightful, memorable, everything good writing is supposed to be. So why not let them inspire you? Go to a website like quotationspage.com and browse through the millions of great quotes. Let one of them spark an exciting new post idea. 6. Listen to music Everyone knows about this one, but I’ll give it a slight twist. Some people find that listening to music while they write helps them, and if that works for you, go for it. Personally though, I’ve found it’s better to close my eyes and listen to the music before I write, keeping my mind is blank as possible while I do it. Within 30 minutes, an idea usually pops into my head, and then I turn off the music to start writing. It might seem like a small difference, but if you’ve had trouble writing while listening to music before, give this one a try. 7. Listen to smart dialogue Have you ever noticed that a good blog post reads a lot like a snappy monologue? You can almost hear the voice of the blogger. In that vein, one of the best ways to get yourself going is to find a TV show, movie, or radio broadcast with smart dialogue and listen to it for a few minutes. It trains your brain to think conversationally, and sometimes it’ll give you an idea that’s perfect for a post. You might want to be on the lookout for screenwriters whose dialogue you think is particularly good ( Quentin Tarantino and Charlie Kaufman are two good places to start), and listen to their work purely with an ear for how they use dialogue. 8. Talk to your readers Last year, I invited Copyblogger readers to tell me their frustrations , and then I chose 20 of them for free blog consultations. The result? Nearly 300 people left comments, explaining in detail what was giving them trouble and why. I’ve learned more from those comments and consultations than any other form of market research I’ve done at Copyblogger, and they gave me dozens of ideas for new posts and products. It’s humbling, but sometimes you have to realize you’re not the only source of blockbuster ideas. Your readers are full of wonderful ideas too, and they’re eager to give them to you. 9. Close the door This is another tip I got from Stephen King. In his book, On Writing , he advises writing your rough draft with the door closed and then revising with the door open. He doesn’t mean you actually have to close the door (although it’s a good idea). What he means is you need to forget anyone’s opinion but yours when writing your first draft. The surest way to frustrate yourself is to imagine what everyone is going to say about your work before you finish it. Get the rough draft done, listening only to your own intuition. You can agonize over how people will react when you’re making revisions. 10. Find your joy If you let it, writing can make you miserable. You can force yourself to write about topics you hate, exhaust yourself by writing when you’re tired, and beat yourself up whenever your work doesn’t measure up. But that’s a mistake. Because the writers who make it aren’t the stereotypical mad geniuses whose careers are a flash of brilliance followed by an untimely death. Most terrific writers are normal people who take joy from their writing, and so they write as much as possible. It’s so easy to forget the importance of that joy, and in my opinion, that’s the real reason why we have a tough time inspiring ourselves to write. We’re trying to trick ourselves into doing something we hate. And we need to stop. Because here’s the thing . . . the sooner you allow yourself to have fun with your writing, the easier you’ll find it to sit down and write. It will give you life, and you’ll want to do it. My advice? The next time you’re stuck, find something to write about that makes you smile. Find something to write about that gives you a buzz. Find something to write about that touches you so deeply, tears of joy are running down your face while you type. That’s what writing is about. It’s a gift, not only to our readers, but also to us. Enjoy it. About the Author: Jon Morrow is Associate Editor of Copyblogger . Get more from Jon on twitter .

idea key 10 Tricks For Getting Inspired to Write

See the original post:
10 Tricks For Getting Inspired to Write

Twitter: Home Of The SkinnyCast – Just Another Push (Broadcast) Channel

I have been thinking about Twitter a lot lately and after a great deal of consideration, I have concluded its just another push (broadcast) channel. Not only is it a push channel, its an uphill model to boot (your work effectively perishes upon production). Yippee! Two of the things I love to do most combined into one 1). push things 2). uphill. That’s the best case scenario and as with all best case scenarios they are few and far between! If you have 10,000 or more listeners and are bolting Twitter onto existing channels to pick up what fell through the cracks otherwise, maybe the Tweeting process could pass a cost benefit analysis. I doubt it does though for 99.99% of Twitter users though. Yeah Tweeting doesn’t cost anything but unless you give your time away for free – Tweeting has costs. Twitter is at best just another albeit new broadcast medium for those who have more than just a handful of followers in their audience. The reality is much further from the truth for the majority of Twitter accounts. I recently read the majority of Twitter accounts have under 100 followers. Thus for the majority of Tweeters, Twitter is a narrowcasting medium if that. Skinny messages broadcast to an even skinnier audience. Most Twitter users would be better off taking their SkinnyCast down to their nearest intersection and shouting it at every car that went by. Only there and then would the majority of Twitter users likely reach a larger more active audience than they are now currently with their Twitter accounts.

eb321848e3b.gif Twitter: Home Of The SkinnyCast – Just Another Push (Broadcast) Channel

Excerpt from:
Twitter: Home Of The SkinnyCast – Just Another Push (Broadcast) Channel

Traffic Geyser

p> Some day or the other, you must have wondered about a service that offered video distribution to a number of video sharing websites to ease your work of video marketing and search engine optimization. Traffic Geyser offers similar service and is launched by Mike Koenigs and Frank Sousa in order to help accomplish their task Rating: 0.0/ 10 (0 votes cast)

Continue reading here:
Traffic Geyser