10 Tricks For Getting Inspired to Write

There comes a time in every blogger’s life when the thought of writing another blog post makes you want to . . . well . . . gag. You know you should write, you know your readers are expecting to hear from you. But sitting down to crank out another post is like throwing your bucket down the creative well and coming up with nothing but mud. The well is dry, baby. Nothing more to give. And yet somehow you have to find something to say. The question is, “How?” Some grizzled veterans like to say you have to write whether you feel like it or not. They tell you to suck it up, stop being a wimp, and do your freakin’ job. In my experience though, that’s largely crap. Because when you’re a beginning blogger, you don’t have an editor or publisher giving you the evil eye that says, “You’d better write or else .” No, the only one pushing you is you, and it’s all too easy to let up and go watch TV or play video games or catch up on some sleep. For us, inspiration isn’t optional; it’s the force that drags us to the computer and tells us it’s time to say something that changes the world . Somehow, you have to find it, and you have to keep finding it for as long as you have a blog. No, it’s not easy, but it is possible. Here are 10 tricks that have worked for me: 1. Look at magazine covers The writers who think up the headlines for magazines like Cosmopolitan and National Enquirer are some of the highest paid, most creative people in the world. So why not piggyback on their work? Whenever I’m feeling stuck, I’ll go to the bookstore and read all of the covers until an idea for a great headline of my own strikes me. Or, if I’m feeling especially lazy, I’ll go to Amazon or magazines.com and browse the images of the covers there. Either way, I usually end up with at least 5-10 ideas for new posts. (Hint: this often works best when you pick magazines that have absolutely nothing to do with your own topic.) 2. Browse openings Sometimes, writing a whole post is as simple as finding a crackerjack opening sentence. Whenever you have a general idea for a post but can’t find an exciting way to open it, try flipping through the first page of novels on your bookshelf (thrillers are often best) and read the first sentence. If you don’t find one there, browse through the archives here at Copyblogger and read the opening sentence of every post. Often times one will jump out, and it’ll give you the momentum to write a post. 3. Read your favorite author There’s an old saying that to write a lot, you need to read a lot. And it’s true. Not only does reading teach you what works and what doesn’t, but it can also get you in the mood to write. Whenever I’m feeling lethargic, I take 15 minutes to read Seth Godin or Stephen King. The way they write is full of so much energy that some of it usually rubs off. For you, the author may be someone else; what’s important is to find writers who inspire you and keep their work handy for when you need it. 4. Retype passages from those favorite authors In some direct response advertising agencies, I’ve heard they ask new writers to rewrite famous sales letters over and over again. Many good copywriting courses do the same. On the surface, this might sound like mindless labor, but it’s not. Something about retyping the words of another writer teaches your mind how they do it. I know because I’ve done it. After retyping a paragraph or two of Godin or King, I usually have an idea for a new angle or post. It sounds weird, but try it for yourself sometime. 5. Browse quotations People pass around quotations for a reason; they’re witty, insightful, memorable, everything good writing is supposed to be. So why not let them inspire you? Go to a website like quotationspage.com and browse through the millions of great quotes. Let one of them spark an exciting new post idea. 6. Listen to music Everyone knows about this one, but I’ll give it a slight twist. Some people find that listening to music while they write helps them, and if that works for you, go for it. Personally though, I’ve found it’s better to close my eyes and listen to the music before I write, keeping my mind is blank as possible while I do it. Within 30 minutes, an idea usually pops into my head, and then I turn off the music to start writing. It might seem like a small difference, but if you’ve had trouble writing while listening to music before, give this one a try. 7. Listen to smart dialogue Have you ever noticed that a good blog post reads a lot like a snappy monologue? You can almost hear the voice of the blogger. In that vein, one of the best ways to get yourself going is to find a TV show, movie, or radio broadcast with smart dialogue and listen to it for a few minutes. It trains your brain to think conversationally, and sometimes it’ll give you an idea that’s perfect for a post. You might want to be on the lookout for screenwriters whose dialogue you think is particularly good ( Quentin Tarantino and Charlie Kaufman are two good places to start), and listen to their work purely with an ear for how they use dialogue. 8. Talk to your readers Last year, I invited Copyblogger readers to tell me their frustrations , and then I chose 20 of them for free blog consultations. The result? Nearly 300 people left comments, explaining in detail what was giving them trouble and why. I’ve learned more from those comments and consultations than any other form of market research I’ve done at Copyblogger, and they gave me dozens of ideas for new posts and products. It’s humbling, but sometimes you have to realize you’re not the only source of blockbuster ideas. Your readers are full of wonderful ideas too, and they’re eager to give them to you. 9. Close the door This is another tip I got from Stephen King. In his book, On Writing , he advises writing your rough draft with the door closed and then revising with the door open. He doesn’t mean you actually have to close the door (although it’s a good idea). What he means is you need to forget anyone’s opinion but yours when writing your first draft. The surest way to frustrate yourself is to imagine what everyone is going to say about your work before you finish it. Get the rough draft done, listening only to your own intuition. You can agonize over how people will react when you’re making revisions. 10. Find your joy If you let it, writing can make you miserable. You can force yourself to write about topics you hate, exhaust yourself by writing when you’re tired, and beat yourself up whenever your work doesn’t measure up. But that’s a mistake. Because the writers who make it aren’t the stereotypical mad geniuses whose careers are a flash of brilliance followed by an untimely death. Most terrific writers are normal people who take joy from their writing, and so they write as much as possible. It’s so easy to forget the importance of that joy, and in my opinion, that’s the real reason why we have a tough time inspiring ourselves to write. We’re trying to trick ourselves into doing something we hate. And we need to stop. Because here’s the thing . . . the sooner you allow yourself to have fun with your writing, the easier you’ll find it to sit down and write. It will give you life, and you’ll want to do it. My advice? The next time you’re stuck, find something to write about that makes you smile. Find something to write about that gives you a buzz. Find something to write about that touches you so deeply, tears of joy are running down your face while you type. That’s what writing is about. It’s a gift, not only to our readers, but also to us. Enjoy it. About the Author: Jon Morrow is Associate Editor of Copyblogger . Get more from Jon on twitter .

idea key 10 Tricks For Getting Inspired to Write

See the original post:
10 Tricks For Getting Inspired to Write

How Smart Freelance Writers Handle Their #1 Hassle

The life of a freelance writer is pretty sweet. It’s interesting, challenging work. You meet great people. You have a lot of freedom to organize your work life the way you want it. The pay can be excellent, and you get to make a living doing something you love. But there are aspects of the profession that aren’t much fun. As a freelance copywriter, you need to get professional about how you deal with the parts of freelancing that aren’t unicorns and rainbows. Today, I’m going to talk about how to handle one of the more irritating hassles in the life of a writer: Requests for rewrites. Rewrites are inevitable in any writer’s life. No matter how brilliant you are, no matter how strongly you wield your pen, eventually someone somewhere is going to absolutely hate that first draft you sent in. And they’re going to ask that you rewrite it. Rewrites are not revisions First, let me clarify one distinction. A rewrite is not the same thing as revising what you wrote or tweaking the copy to be just right. Most freelance writers offer a certain number of revisions per project for free — usually one or two at most. And those rounds are based on an assumption: the client likes the first draft, but wants to tweak a few things. Even if your client loves that first draft sideways, they’ll wind up asking for a few minor changes: I actually prefer to be called a coach, not a consultant. Could you fix that? I’m not sure I like the way you describe me in the About page. Could you take out these adjectives and put in other ones? I love what you’re saying, but I think this technical point needs to be clearer. Here’s how it really works — could you change that paragraph? You’ll notice something about most of those tweaks. They’re things you couldn’t possibly have known. No matter how thorough your initial information-gathering phase might have been, some little details slip through the cracks. Often they’re details that the client never realized were important — until he saw them in his copy. Revisions are easy fixes. You can usually knock them out and send back a perfect final version before you finish your first cup of coffee. Rewrites are a whole ‘nother animal A major rewrite can really mess with your confidence. They can be terrifying, because you have absolutely nothing to go on. When the client asks for a rewrite, it’s usually because he wants you to scrap everything you’ve written and start over. The problem with that is that you can’t actually scrap everything . For one thing, he’s still presumably in the same line of work. If he was a corporate lawyer before, he’s still a corporate lawyer. If she was a large-business marketing consultant, she’s still a marketing consultant. The way they wanted to be presented probably hasn’t really changed either. They still want their customers to think of them as a professional with years of experience who knows the ins and outs of the trade. Or they still want to be presented as a caring, nurturing type who can make all the woes of life go away. The facts have not altered. It’s the way you present those facts that needs to go. You’re going to need to start from scratch. And that’s hard for a few reasons: One: You already thought you had a good grasp of what the client wanted, or you wouldn’t have written the copy that way. Clearing your mind and starting over with a whole new perception is going to be tough. Two: You’re probably feeling hurt or stung . Rejection sucks, and being told your writing wasn’t even close to right is painful. You’re not exactly in the mood to try to please this client again. So how do you deal with someone who wants a complete rewrite? I usually send a hit man . Solves the problem and it’s no work for me. Oh, no, wait, that’s in my dreams. Actually, usually the best thing to do is take a break. Take deep breaths. Try to remember that the client is just as disappointed as you are and that they deserve the copy they were hoping for. Try to remember it isn’t personal. It’s useful to look at it as a misunderstanding. The client thought they communicated what they wanted. You thought you understood it. You were both wrong. So, go back to the computer and write a nice, calm, apologetic email. Ask them to clarify a couple of points for you so you can write a draft that is more to their liking. Use the feedback they gave you — even if it’s couched in angry terms — to get the questions. You said this copy ‘doesn’t sound like a lawyer.’ Could you explain what gave you that impression so I can avoid that mistake in your next draft? Be calm. Be apologetic. After all, you’re half to blame for the miscommunication. If you’re understanding and sympathetic , that client isn’t going to be upset at you for long. In fact, he’ll get over it as soon as you give him the rewrite. The rewrite that’s so kick-ass the client can’t believe it , because you made doubly sure this time that you understood just what he was going for. What if you can’t please him no matter what you do? Politely refer him to another writer that you think might suit him better. At a certain point, this person isn’t going to be happy even if you hand him the Gettysburg Address of website copy. He might have better luck elsewhere, and sending him to a good alternative may be the best thing you can do for him. And for you. About the Author: For more freelance writing advice that helps you succeed, check out James Chartrand’s blog at Men with Pens . It’s chock full of advice to help you be one of those no-rewrite-required writers.

4f3ad5c16dted it.jpg 119x150 How Smart Freelance Writers Handle Their #1 Hassle

Read more:
How Smart Freelance Writers Handle Their #1 Hassle